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In early 2008 when the seeds of Entrepreneurship were sowing into my mind, I used to hang out with Entrepreneurs a lot – technologists who want to revolutionize the consumer market, small business owners who had scaled, and any relative who extended the brand to multiple geographies. One such legend was a gentleman in his mid-60s, who had his humble beginnings in an obscure village in South India but went on to create a recognizable Consumer Goods brand. I would assist his meetings and initiate conversations with potential customers. Through his authenticity and obsessive focus on reaching a win-win deal, he would close one deal after another, with a signature, “My team will reach out to you later today.” There was no shortage of showoff. The meetings were always in luxury hotels with the tab taken over by the Entrepreneur. In one of the weeks where the deals hit some ungodly record, my reminder for the meeting at 11:00 am went unanswered. I visited his house. He had a few extra liquid courage the night before. Sitting at the palatial bungalow, I would see what it seems like a small stone in his hand. He was engaged in a wrestling move, fighting to squeeze the last drop of paste out of the tube.

I was intrigued by the duality of luxurious spending and austerity for toothpaste.

When we began writing our research guide, the motivation was to have an alternative to MBA tours where business school’s PR stunts are compensated with an objective analysis that includes latest trends in the job market, base salary and bonus fluctuations, and strengths of each business school. Although the response has been overwhelming, while we began guiding applicants through all-in-one Essay Review, Resume Editing and Profile Evaluation service, a point of contact became all too important to ignore. Applicants found the networking with Alumni post MBA Tours to be valuable sessions to get an insider perspective about the program. Some remained within the shell of the marketing gimmick while most opened up and offered interesting insights and even discouraged some applicants from applying.

Applicants learn the fundamentals of writing a persuasive essay when we brainstorm the most relevant stories, edit and captures the most impactful achievements in the resume, and share techniques of storytelling through Winning MBA Essay Guide. The brainstorming, as part of capturing the most relevant life experience, involves writing narratives on your motivations, leadership skills, and life lesson. This exercise, although exhaustive would give applicants the start to bring experience to life through persuasive phrases. But not all narratives start in the right direction

First Draft

The first draft of an essay is messy with the applicant’s consciousness poured into the answer without structure, relevance, and sometimes missing the intent of the question. The flawed output could be discarded as a rambling of an applicant desperately seeking admissions. But through the process of pouring one’s heart out, the applicant touches upon points that missed the initial brainstorming sessions or captures a moment of vulnerability that breaks the ‘foolproof’ impression that one gets from the resume.

Applicants seldom are part of transformational times. The Early 2000 and post-2008 applicants experienced the uncertainty and shift in the attitude of the market. However, for the past two years, we have seen a definitive change in the attitude of our clients. It might be generational or perhaps an idealistic call to take part in a transforming world.

Narratives where you were part of the history or contributed towards pioneering a new policy, change in culture, or technology is application gold.

Not many have the experience or the insight to measure their contribution at a functional, organizational, and societal level. Not many works in such industries.

In this example, the applicant, who is working for the Oil and Gas industry has a rare perspective on where the world is heading. The narrative starts with the declining oil reserve in the North Sea and switches quickly to the reluctance of the industry leaders to make the transition to the inevitable.
Sometimes the cause could lead the applicants to a journey that was never anticipated.

Climate change, declining compliance with vaccination, the negative influence of social media on democracy, prescription drug addiction, air pollution, access to drinking water, the threat of war, and market forces that weaken government institutions are all problems that affect all of us.
Applicants who take on such a problem has the advantage of narrative recall. In this example, the applicant’ journey from a Philanthropy Consultant to IMPACT investor is chartered with an experience in 2017. The problem facing coastal dwellers is the backdrop for this narrative.

Yale SOM MBA Essay prompt: Describe the biggest commitment you have ever made. (500 words)

Commitment could be in the form of reaffirming a personal value or a professional mission. In this case, the applicant’s vision to build a fund for the 200 million underprivileged communities inhabiting coastal areas is fueling the desire to learn about IMPACT investing.




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