In this example, we use the fictitious profile of a Marketing lead, who has to work with an inexperienced team and nearly lost the client after the team presented a cliched idea. The unexpected exit of the senior most marketer from the team adds to the pressure. The narrative focuses on the leadership of the applicant and how he motivated the team to rise above the limitations. The inspiration for the campaign is narrated with an interesting turn of events.
Essay #1: Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value. Tell us about a time you have demonstrated leadership and created lasting value. What challenges did you face, and what did you learn? (450 words)
Kellogg Sample Essay: Leading a Marketing Campaign
With just 2 years into understanding the nuances of developing campaigns and finding influencers for amplifying the marketing message, I was assigned to lead the campaign for <x> AgroPro – a newbie from the US with limited market penetration. However, the flagship brand – Masaki Chips, had a cult following in India and Japan – an unlikely two markets, since the two countries had diametrically opposite palette for spices