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For those who are planning to apply for this admission season, GMAT might be the foremost priority. Don’t take your eyes from the practice tests and the iterative tackling of the GMAT sections. However, allocate at least two days to develop a strategy for the next admission season.


Strategy vs Plan

I might be preaching to the choir. A strategy captures the ideal outcome that would help you achieve the post-MBA goals. Whereas planning is the nitty gritty of how you will fulfil the strategy.

For instance, in order to transition into a Marketing job function from your current position as a Consultant, getting admissions to Kellogg should be a strategy.

Post-MBA Goal: Switching career from Consulting to Marketing


Strategy: Get accepted to Kellogg’s 2-year Full-time MBA

First Step: Understand the MBA Landscape

For a $200,000 MBA program, statements like ‘find your true passion’ has no particular meaning. Life experience has shown that chasing happiness has a financial cost. Less stressful and happy jobs have a low pay. So we take the pressures of the ‘popular’ job on the chin and assume that it is normal to feel down in our daily routine. This is a myth that has been propagated by previous generations, masking it in the form of ‘paying one’s dues’ and ‘you have to put in the work’ and ’10,000 hours of BS’. You won’t become great spending hours in a job that you hate.

Weekend Retreat: Soul Searching

Planning for a post-MBA career requires solitude that you are unlikely to get in your daily grind. Dedicate a weekend to get out of the routine. Preferably, travel to the countryside where the cues for obsessively checking your email and social media alerts are at a minimum.

Carry a notebook and book a room with an inviting view. That would encourage you to get out. Go for a walk. Spend most of your time outside and dedicate 3-4 hours in the evening for planning.

As the R3 deadlines come to a conclusion, it is time to reflect on the previous admission season and share some nuggets of wisdom with you. Hopefully, the observations would help you plan better for the next season if you are re-applying or focus on the Winning MBA application elements.

1) Belief


When applicants approach me with their initial list of schools, I ask them why the school is a good match. Almost no one quotes the curriculum or the reputed professor in the program. Most of you are eyeing to be part of the ‘brand’ or switch career or seek the jump in post-MBA salary that you are desperately seeking. The reasons are all fair, but when I highlight the competition or rephrase why the admission team should consider you as unique, some back down, others stick on to a false sense of hope with mediocre narrative, while the most successful – reflect and come back with at least 3-5 points on why they are different.

Consumers have reported companies targeting Ads based on their private conversation, but if you look at the number of Ads that an average consumer is exposed, it has increased from 2000 per day in 1990 to 5000 in 2018, across platforms and devices. Under such circumstances, if the technology truly exists to target based on conversation, it would be in the interest of the largest advertising companies - G and F, to offer the service to all advertisers instead of a select few.

Which of the following statement strengthens the author's position?

a) The General Data Protection Regulation (GDPR) was ...

b) The trust in technology dropped by...

c) Smaller advertisers with limited ...

d) Consumers tend to talk often about their ....

e) 95% of word of mouth marketing is through ...

Out of the top 20 academic organizations, Chinese constitute 17 of those who were patenting in Artificial Intelligence (AI) and among 10 of the 20 publications leading the scientific research publications in the industry. From 2013 to 2016, Chinese organization have overtaken the growth rate of patent filing in other countries. However, Alphabet the US holding company of technology giant Google ranks #1 in terms of acquiring AI companies. Despite the competition, China would lead the world in AI technology by 2030

Which of the following statements weakens the author’s argument the most?

a) The ratio of scientific papers ....

b) Of the top 20 companies with ...

c) The State Grid Corporation ..

d) Among the top three AI patent...

e) Of the top 20 AI patent filers...

Answer and Explanation for the GMAT Critical Reasoning Weaken Question included in F1GMAT's Mastering GMAT Critical Reasoning Guide




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