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MBA Essay Tips


In the first example, we share the journey of an applicant, who has a natural inclination to find bigger opportunities. Starting as a Technologist, his keen sense of observation and listening skills, helped him earn $5mn for the company. The transition from a Technologists to a Consultant encouraged the applicant to consider Management Consulting. Kellogg MBA becomes the obvious bridge. The first half of the essay narrates the events that transitioned him to Consulting. The second half goes through the specifics of the MBA course and how the majors, tracks, and global experiential learning will help him grow as a professional and a person.

Kellogg Sample Essay: Catalyst for Personal and Professional Growth

Essay #2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

In the second example, we look at an applicant who has worked in a non-profit for 5 years as their Business Development/Fund-Raising Manager. Even though she had a positive impact on the lives of women and children migrating from oppressive regimes, an encounter with a Kellogg MBA Alumnus and a Technology Entrepreneur opened up ideas to upgrade her skills.

Kellogg Sample Essay: Catalyst for Personal and Professional Growth

Essay #2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

My career choice has always been driven by a desire to see my work impact the disadvantaged. In high-school, I raised $10,000 and helped rehabilitate the homeless in <neighborhood>. The choice of Economics as a major meant that a career in Corporate Finance was a logical choice. But my inner calling led me to <x> - a non-profit that rehabilitated over 30,000 women and children from war-torn countries and oppressive regimes, into the United States.

While interacting with fund-raisers, I saw that the messaging was customized from our perspective and not on the impact the donation would have on the company’s brand value. By presenting my strategy to customize the messaging and invite Presidents, Directors, and Partners of Fortune 500 companies to the Board, we were able to improve the donation yield by 27%.

In the second example, we use the fictitious profile of a Technology consultant, who is from an Entrepreneurial environment and finds the bureaucratic culture limiting for innovation and productivity. Finding the root cause of the cultural problem is narrated with the perspective of the company and its history of serving faceless enterprises. The actions the applicants took to change the attitude of the team towards risk and innovation is the basis for this leadership essay.

Kellogg Sample Essay: Changing Company Culture

Essay #1: Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value.  Tell us about a time you have demonstrated leadership and created lasting value.  What challenges did you face, and what did you learn? (450 words)

Earning double promotion and leading the technological integration for over 20 start-ups have acclimatized me to the ramen noodles’ story, founders sleeping under the bench, and 48-hour hackathons that became the basis for their new products. I was surprised when the Founder shared the news that he had accepted a $20 mn acquisition deal with <x> - the 100-year old tech giant. As part of the deal, the management gave promotion to top 10% of the employees.

In this example, we use the fictitious profile of a Marketing lead, who has to work with an inexperienced team and nearly lost the client after the team presented a cliched idea. The unexpected exit of the senior most marketer from the team adds to the pressure. The narrative focuses on the leadership of the applicant and how he motivated the team to rise above the limitations. The inspiration for the campaign is narrated with an interesting turn of events.

Essay #1: Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value.  Tell us about a time you have demonstrated leadership and created lasting value.  What challenges did you face, and what did you learn? (450 words)

Kellogg Sample Essay: Leading a Marketing Campaign

With just 2 years into understanding the nuances of developing campaigns and finding influencers for amplifying the marketing message, I was assigned to lead the campaign for <x> AgroPro – a newbie from the US with limited market penetration. However, the flagship brand – Masaki Chips, had a cult following in India and Japan – an unlikely two markets, since the two countries had diametrically opposite palette for spices

The Admission team is looking for candidates who combine humbleness, agreeability, openness, and conscientiousness. In addition to the four main characteristics, the candidate should show a mix of risk-taking, creativity, and extroversion.

Now let us start writing – “What matters most to you, and why? “.


Don’t use any part of the sample essay for your Stanford MBA Application.

Read and find inspiration.


Sample Stanford MBA Essay A: What matters most to you, and why? (750 Words)


In a world where violence and corruption are normal, it is easy to get Cynical about the future. When the world becomes a large pool of cynics, they are blinded from the opportunities that lay ahead. Giving up is easy. Fighting on despite the injustice and the uncertainties is what has made us humans survive over 200,000 years. I take pride in our ancestor’s ability to fight even greater uncertainties, but life for me is more than a fight, it is about the experiences that delight and tests me.




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