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Kellogg School of Management


In the third example, we evaluate the shortcut that nearly cost the technology company its 60,000 power users. The candidate – a consultant, working in Digital solutions is called to evaluate the increasing churn of a software giant’s cloud-based service. The suite of services that include office, productivity, and social products saw a 15% drop in customers, within two quarters, ringing alarm bells in the stock market. An internal analysis suggested a competitor’s IPO to be the cause for customer migration. The candidate’s instincts said otherwise.

In this techno-consulting narrative, the candidate’s value of empathizing with the customers and keeping an open-mind are central to this Kellogg ‘values’ essay.

Sample Essay #1: Values are what guide you in your life and work. What values are important to you and how have they influenced you? (446 Words)

It is not often that one gets the chance to talk to the C-Suite of a Technology giant to decode the reasons for the alarmingly high churn rate for their flagship product. They had neatly laid out five probable reasons for the shift in customer preference. Now it was up to us three to start the analysis.
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In the second example, we look at a candidate, who is given the leadership role in a mid-sized company. The role as a Purchasing Manager for a cosmetic company equipped the candidate to manage the hundreds of ingredients, their pricing, transportation, R&D results, and evaluating the performance in the market. Since the role requires interacting with department heads, suppliers, and the R&D team, the candidate soon was exposed to the shades of gray in raw material procurement.

As someone who was thinking for the company, the candidate brought some of the inefficient processes to the CEO’s notice. Witnessing a reliable leader, the CEO assigned the candidate with the additional responsibility to redesign the incentives of the Managers.

Sample Essay #1: Values are what guide you in your life and work. What values are important to you and how have they influenced you? (444 Words)

Growing up in a conservative Sikh family, I was indoctrinated with the value of truthfulness and service – a combination that served me well while leading my class as the monitor from Grade 6th to 10th, and my college as an elected President. The habit of solving logistical challenges, and attentively listening to their personal and career roadblocks, helped me observe divergent cultures, values, and...

In the first example, we share the journey of an applicant, who couldn’t afford to recruit urban talents due to the high cost. To disrupt the traditional model of recruitment, the candidate takes on a long-term solution – train the undereducated community in villages on communication, technology, marketing, and business development. Through a 20-year plan, the candidate has started the journey of revolutionizing the job market by utilizing the most underused commodity – graduates from the rural heartland.

The growth of <x> to gain over 15% market share in the b2b email marketing space is a testimony to the courage, empathy, inclusiveness, and impact-oriented mindset of the Founder.

Sample Essay #1: Values are what guide you in your life and work. What values are important to you and how have they influenced you? (443 words)

Evaluating the ‘introduce yourself’ answer of a technologist brought chuckles to the rest of the interview panel. They were making fun of the peculiar accent that is a trademark of North East India. The topics switched from functional knowledge to stress questions. The applicant kept hopping and eventually won the hearts and minds of the panel. I realized that there were...

Essay 2: Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Value is a broad topic. Without decoding what Kellogg stands for, you might quote values that might seem noble for the general population but look misplaced in an MBA Application essay.

We follow a simple three-step strategy – what Kellogg has stated, how Kellogg positions through their regular communication (twitter, blogs, email) and the recruitment trends based on incoming class profile & post-MBA placement.

What Kellogg has Stated

There is no better place to find what a brand/school stands for than reading their mission/vision/purpose.

Kellogg’s purpose is
To educate, equip and inspire brave leaders who build strong organizations and wisely leverage the power of markets to create lasting value.

Building a strong organization requires

a) Fearless leadership with a long-term view
b) Maturity to recognize competitive threats
c) Allocating and utilizing resources to address short-term and long-term strategic goals

To meet the three objectives, the leader should have

a) Courage to set ambitious goals and make tough decisions
b) The empathy that contributes towards active listening and problem...


In the third example, we use the fictitious profile of a Business Development Manager, who is entrusted to lead a team, who have become obsessed over maximizing their contribution to their company.

Changing a Toxic data-driven Culture


Although initially, the success metrics defined by the Founders showed results, later they became a cause of worry for the new team lead, who begins a journey of untangling the mess of a ‘quant-heavy’ culture.

Sample Essay 3: Demonstrated Leadership, the challenges you faced and what you learned (Non-Profit) (441 Words)

Kellogg’s purpose is to educate, equip & inspire brave leaders who create lasting value.  Provide a recent example where you have demonstrated leadership and created value.  What challenges did you face, and what did you learn? (450 Words)

Starting my career in a 900+ strength Fortune 500 company, kept me wondering whether my contribution has any impact on society. When the Founder of the non-profit, <x> invited me to join their consulting team, I embraced the opportunity.


...

In the second example, we look at an applicant who has worked in a non-profit for 5 years as their Business Development/Fund-Raising Manager. Even though she had a positive impact on the lives of women and children migrating from oppressive regimes, an encounter with a Kellogg MBA Alumnus and a Technology Entrepreneur opened up ideas to upgrade her skills.

Kellogg Sample Essay: Catalyst for Personal and Professional Growth

Essay #2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

My career choice has always been driven by a desire to see my work impact the disadvantaged. In high-school, I raised $10,000 and helped rehabilitate the homeless in <neighborhood>. The choice of Economics as a major meant that a career in Corporate Finance was a logical choice. But my inner calling led me to <x> - a non-profit that rehabilitated over 30,000 women and children from war-torn countries and oppressive regimes, into the United States.

While interacting with fund-raisers, I saw that the messaging was customized from our perspective and not on the impact the donation would have on the company’s brand value. By presenting my strategy to customize the messaging and...


In the first example, we share the journey of an applicant, who has a natural inclination to find bigger opportunities. Starting as a Technologist, his keen sense of observation and listening skills, helped him earn $5mn for the company. The transition from a Technologists to a Consultant encouraged the applicant to consider Management Consulting. Kellogg MBA becomes the obvious bridge. The first half of the essay narrates the events that transitioned him to Consulting. The second half goes through the specifics of the MBA course and how the majors, tracks, and global experiential learning will help him grow as a professional and a person.

Kellogg Sample Essay: Catalyst for Personal and Professional Growth

Essay #2: Pursuing an MBA is a catalyst for personal and professional growth. How have you grown in the past? How do you intend to grow at Kellogg? (450 words)

I stumbled onto growth opportunities by embracing one mantra – go beyond my comfort zone. As a technologist, we often get opportunities to be part of project kickoff events. My first employer sent me to one such meeting where the discussion was mostly about the impact of the project and the problem it was trying to solve. During the discussion on the challenges of integrating the banking software, with a communication...




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