Skip to main content

Berkeley Haas MBA: Essay Analysis, Tips and Strategies

Berkely Haas has published the essays for the Fall 2024-25 application, i.e.. the 2025 entering class. 

The school has continued with its popular “What Makes You Feel Alive essay,”  the standard short-term and long-term goals essay, and How Haas Will Help, the DEI leadership essay, and an example of adhering to Haas’ Defining leadership principles. 

In this in-depth Haas MBA Essay tips series,  I will capture:
•    Haas Feels Alive Essay Tips
•    Goals Essay Tips
•    Haas DEI Essay Tips
•    Video Essay Tips
•    Optional Essay Tips

Berkeley Haas MBA Feels Alive Essay Tips

Required Haas Essay #1 Tips: What makes you feel alive when you are doing it, and why? (300 words maximum)

This is a lesson I learned while editing client essays and writing Sample Essays for F1GMAT’s Haas MBA Essay Guide. Most authentic narratives either affirm a stereotype of the applicant’s profile or break the stereotype. 

Strangely, both work. 

If the stereotype is positive, the catch should be to bring a twist that is less used in school applications. 

Confirming Positive Stereotypes

A client chose to share the passion to learn a new art form as what makes her feel alive. And by sharing the struggles and the dip one experiences acclimatizing to a habit or a new learning curve, she could connect with the school’s admissions team. 

The trick here was the phrase she used to express the struggle. 

I have yet to see the metaphor she used to express the desperation to cross the first milestone in learning the new art form. But by the end of the narrative, I was glad that she feels alive doing what she loves the most – “Challenging herself and learning something new.” 

The new art form was music and specifically learning Violin – a cliched narrative for Asian applicants, but not once I felt that her story was something I had read before. 

It is all about the W-pattern in stories and using unusual expressions that a Bot or your competing applicants don’t use.

Breaking Stereotypes

The second style of Haas Feels Alive essay is about breaking stereotypes. It becomes a cliché when the narrative feels manipulated. 

A soft spoken applicant in a predictable Technology career exploring Macho adventures felt manipulated when the whole narrative didn’t try to reconcile the choice of two diverse paths - A desk job interacting with a computer and a weekend persona seeking thrill. 

Once we brainstormed and brought a mentorship angle, the rigid stereotype turned into a human story. 

Most of the time, it requires small tweaking to turn a boring Haas Essay into an interesting narrative. 

Berkeley Haas MBA Goals Essay Tips

Required Essay #2: What are your short-term and long-term career goals, and how will an MBA from Haas help you achieve those goals?

As a writer of Essay Guides, I must admit that the most boring part as a writer and useful part for F1GMAT’s Essay Guide readers is the Sample Goals essay.

It is boring for a writer like me because it feels like an Essay prompt I have attempted a hundred times as a writer and as an Editor for F1GMAT's Essay Editing services. But it is the most important question you must address.

Luckily, the Haas MBA admissions team has added an extra prompt to guide applicants on what they mean by long-term goals essay – “span a decade or more and encompass broader professional aspirations.”

So your long-term goals essay is “What you want to do in your early and mid-40s,” and your short-term goal is “What you want to do in your early to mid-30s.”

Achievable. Relevant. Motivated (ARM)

The number of times I have attempted to write a novel can beat any story on persistence. Then I read the short stories of Maupassant and got inspired to write short stories – an extension of Sample Essays I have been writing for over a decade. 

It could be an interaction, an event, or a life experience that can motivate you to change careers, pursue an ambitious goal, or seek networks and learning opportunities that will make your dream come true.

Finding that one Moment is tough.

Spend most time brainstorming for that one moment. Then, narrate your long-term goal. 

The short-term goal is the easiest part of MBA essays once you know how to do curriculum analysis and connect with your story. 

Another error in perception I see is the use of overambitious goals to show fit for M7, T10, or T15 schools. This is not necessary if you are already working in an industry or function where your daily goals are ambitious. 

The school will connect the dots. 

Instead of ambitious goals, you can highlight an aspect of the pursuit where there is a clear gap. And the skills you are lacking. 

The Berkeley Haas MBA’s clear bias towards leadership development in the curriculum should be highlighted. 

Find at least one motivation that is aligned with the leadership curriculum at Haas. 

Essay #3 and the Video Essay on Leadership Principle prove Haas’ inclination toward leadership development..

Berkeley Haas MBA DEI Essay Tips

Required Essay #3: One of our goals at Berkeley Haas is to develop leaders who value diversity and to create an inclusive environment in which people from different ethnicities, genders, lived experiences, and national origins feel welcomed and supported. Describe any experience or exposure you have in the area of diversity, equity, inclusion, justice, and belonging whether through community organizations, personal, or in the workplace? Candidates seeking consideration for mission-aligned fellowships may use this space to reflect on their commitment to the mission of those fellowships. (300 words max)

DEI narratives have been a regular feature for the past 2 years. Once I began reading the essays, I could correlate what worked and what is a cliché.

The cliché is spinning even a mild discomfort, standing up for someone in your team and antagonizing a person in power as a DEI initiative. Unfortunately, you are unlikely to experience opportunities to stand up for an underrepresented person if you don’t have wide or consistent volunteering or extra-curricular experiences. 

This is where most applicants with limited experience outside work fail to convert the narrative. 

The only exceptions are candidates from the military who have strong representation at Haas. They can afford to leverage other examples. 

Another one are in roles that require traveling regularly – Sales & Marketing or Consulting, or staying in inhabitable terrain (Oil Rig). 

Even in such constraints, applicants have highlighted initiatives in their companies that demonstrated their leadership to question flaws in the company culture. 

Here, choosing examples and narrating incidents with sensitivity is the key. 

Don’t create a caricature. 

Berkeley Haas MBA Video Essay Tips

Video Essay Prompt: The Berkeley MBA program develops leaders who embody our four Defining Leadership Principles. Briefly introduce yourself to the admissions committee, explain which Defining Leadership Principle resonates most with you, and tell us how you have exemplified the principle in your personal or professional life. Please review the Defining Leadership Principles in advance and take time to prepare your answer before recording. You will be able to test your audio-visual connection before recording. Video essays should last 1-2 minutes and may not exceed 2 minutes.

For Haas, the Defining Leadership Principles are covered by four principles 
•  Question the Status Quo
•  Confidence without Attitude 
•  Students Always 
•  Beyond Yourself

I have explained in detail how to use the Four Defining Leadership principles before even attempting a draft for the essay.

If you see the larger objective behind the four principles, it is about building leaders who are not selfish, ready to take risks, prioritize learning regardless of their age or role, and think of the whole of society and not just the customers or beneficiaries they will be serving. 

Once you understand that this is another leadership essay, you will find interesting examples.

You may read the Sample Essays I wrote for F1GMAT’s Haas MBA Essay Guide

Berkeley Haas MBA Optional Essay Tips

Optional Essays

The admissions team takes a holistic approach to application review and seeks to understand all aspects of a candidate’s character, qualifications, and experiences. We will consider achievements in the context of the opportunities available to a candidate. Some applicants may have faced hardships or unusual life circumstances, and we will consider the maturity, perseverance, and thoughtfulness with which they have responded to and/or overcome them.

Don’t fill this essay if you had a comfortable middle-income or upper middle-income and above childhood. 

The most cliched examples are all around financial hardship that, on the second read, were just small roadblocks. 

A few even tried to quote the hardship of their parents or grandparents to evoke sympathy. 

You might not know what your competitors are writing. For help in brainstorming the right examples – Subscribe to F1GMAT’s Essay Editing Service.

For end-to-end support, F1GMAT’s Essay Review Service will guide you through the whole Haas MBA application essay editing and recommendation letter guiding process.

The second information that the Berkeley Haas MBA Admissions team expects is the classic gaps in employment, grades falling out of range in academics, and other unusual career choices. 

If you have such setbacks or gaps, share them here. 
 

About the Author 

Atul Jose - Founding Consultant F1GMAT

I am Atul Jose - the Founding Consultant at F1GMAT.

Over the past 15 years, I have helped MBA applicants gain admissions to Harvard, Stanford, Wharton, MIT, Chicago Booth, Kellogg, Columbia, Haas, Yale, NYU Stern, Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, IE, IESE, HEC Paris, McCombs, Tepper, and schools in the top 30 global MBA ranking. 

I offer end-to-end Admissions Consulting and editing services – Career Planning, Application Essay Editing & Review, Recommendation Letter Editing, Interview Prep, assistance in finding funds and Scholarship Essay & Cover letter editing. See my Full Bio.

Contact me for support in school selection, career planning, essay strategy, narrative advice, essay editing, interview preparation, scholarship essay editing and guiding supervisors with recommendation letter guideline documents

I am also the Author of the Winning MBA Essay Guide, covering 16+ top MBA programs with 240+ Sample Essays that I have updated every year since 2013 (11+ years. Phew!!)

I am an Admissions consultant who writes and edits Essays every year. And it is not easy to write good essays. 

Contact me for any questions about MBA or Master's application. I would be happy to answer them all 

Winning MBA Essay Guide - A Complete Guide for M7 and Top 15 MBA Application Essays 


F1GMAT's Winning MBA Essay guide will teach you how to transform your essay into a life journey with trials and tribulations that will move the admission team.

+ Over 245 Sample Essays (Read Previews of F1GMAT's Winning MBA Essay Guide Sample Essays here)

+ Top 15 MBA Programs (Harvard, Stanford, Wharton, Columbia, Booth, MIT, Kellogg, Yale, Haas, Darden, INSEAD, LBS, NYU Stern, Tuck, Duke Fuqua, Ross)
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to prepare and present for the Video Essay
+ How to write about your Strengths
+ How to write about your Weaknesses
 
 

Want to try the individual school Essay Guides before upgrading to the Winning MBA Essay Guide? Try below.

F1GMAT's Essay Guides

  • Harvard MBA Essay Guide (20 Sample Essays)

    Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (up to 250 words) 

    Example #1: Persistence Narrative 
    Background Information: The applicant – a design and music talent, shares her journey through several setbacks. She attributes curiosity to her growth.  
    Curiosity: Philosophy  
    Curiosity (Explained): Curiosity as a philosophy is tough to translate into a narrative unless you are from the creative industry or your contributions had an influence on a solution or an initiative.  
    MBA Essay Strategy: I wanted to capture the humanity of the applicant and her influence in music instead of just highlighting how she overcame multiple roadblocks to gain attention as a designer.  
    Theme: Persistence  
    Read: Harvard MBA Curiosity Essay – Life Starts at NO (Growth-Oriented HBS MBA Essay Example) 

    Example #2: International Community Building 
    Background Information: The applicant, a Machine Learning (ML) entrepreneur specializing in healthcare diagnostics, shares how his curiosity to learn other ML algorithms’ evolution in diagnosing Alzheimer’s, cancer, and heart disease transformed his platform into a global community. 
    MBA Essay Strategy: I wanted to show the applicant’s contributions in diagnostic from 2020 to 2024 by citing two events. Such examples build credibility instead of engagements that were recent. The evolution of the platform from an AI development community to a community for discussing the application of AI in diagnostics is captured through a ‘curiosity’ angle.
    Read: Harvard MBA Curiosity Essay – Growth through Collaboration (AI in Healthcare) (Growth-Oriented HBS MBA Essay Example)

    Example #3: Culture
    Background Information: The applicant, an Entrepreneur from India narrates his first entrepreneurial experience – facilitating exchange of stamps in the late 1990s.
    Theme: Culture
    MBA Essay Strategy:  Instead of addressing the biases in the investor community that could turn preachy, I wanted to focus on the applicant and his entrepreneurial journey by citing two entrepreneurial experiences – a platform(club) for stamp collection and his Grocery delivery App.
    Read: Harvard MBA Curiosity Essay – The American Dream (Growth-Oriented HBS MBA Essay Example)

    Example #4: Addiction
    Background Information: The applicant – a beneficiary of the foster home system, captures the sacrifice his adopted grandparents made to save him from a path of addiction. Paying it back through early intervention among teenagers and community engagement is the curiosity narrative.
    Theme: Addiction
    MBA Essay Strategy:  My strategy is to capture a gratitude narrative in the first one-third of the essay to demonstrate motivation for starting the venture and dedicate the latter part of the essay to the unique solution
    Read: Harvard MBA Curiosity Essay – Drug Addiction and Gaming (Growth-Oriented HBS MBA Essay Example)

    Example #5: Scarcity
    Background Information: The applicant, an education major, recognizes that 70% of all students in Kenya don’t have a computer. The curiosity that drives him to pivot from one solution to another is the growth narrative.
    Theme: Innovation
    MBA Essay Strategy:  Often, innovation is captured with a ‘hero’ narrative where the applicant is the sole originator of an idea. I wanted to break that cliché and include a person from whom the applicant learned to use a concept called ‘scaffolding.’
    Read: Harvard MBA Curiosity Essay – Scarcity (Growth-Oriented HBS Essay Example)

    Example #6: FinTech
    Background Information: The applicant captures a vulnerable moment of a beneficiary to compare his journey of side hustle before a technology giant noticed his talent. Although cryptocurrency is not a flavor for the year, capture niches where innovation is still happening. 
    Theme: Education, Child Welfare
    MBA Essay Strategy:  Empathizing with a techno solution is tough without a strong backstory around the beneficiary. For the essay, I wanted to clearly establish the beneficiary – Rami, before the applicant narrates the similarities to his journey and finally shares the solution that emerged from his curiosity.
    Read: Harvard MBA Curiosity Essay – FinTech as a Tool for Good (Growth-Oriented HBS MBA Essay Example)

    Example #7: Learning from the best
    Background Information: The applicant – a Remote Engineer in the Oil and Gas industry, reflects on a value that has helped her learn from the best regardless of her geographical limitations.
    Theme: Learning
    MBA Essay Strategy:  The effectiveness of the case-study method depends on the assumption that peers in a Harvard MBA class will help elevate your learning experience. For the essay, I have highlighted the applicant’s recognition of this value proposition with three examples.
    Read: Harvard MBA Curiosity Essay – Learning from the Best (Growth-Oriented HBS MBA Essay Example)

    Example #8: Military & Search for IMPACT
    Background Information: The most common narrative for US military applicants is to quote 9/11 and the reaction your immediate family had while watching the events unfold. The horrifying moment is captured as a motivation to join the Military. On digging deeper, most applicants would share that their motivations were diverse.
    Theme: Career Choice
    MBA Essay Strategy:  I wanted to quickly highlight that the applicant had the choice of entering any industry. One achievement to demonstrate his curiosity that I shared in the first half is the invention of a game. Since the game is mentioned in the resume and verifiable through search, I didn’t quote the name. By clearly highlighting the person’s curiosity and career options, the family legacy is used as a factor in joining the military.
    Read: Harvard MBA Curiosity Essay – Career Choice after a Military Career (Growth-Oriented HBS MBA Essay Example)
     
    Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (up to 250 words)

    Example #9: Small Business Values
    Background Information: The applicant - a second-generation Asian American, is familiar with the values of fiscal conservatism, building relationships, and understanding the daily struggles of the community through his family’s department store.
    Theme: Customer-Centric
    MBA Essay Strategy:  The applicant’s role in developing an App for the store is highlighted in the essay at a crucial part of the narrative so that the essay is not all about his father. I have also humanized the journey – by sharing how upset the father was when the revenues fell by 40%. The essay is about the transformation in the applicant’s value from a person chasing productivity and optimization technique to someone who is truly thinking about the customers. 
    Read: Harvard MBA Leadership Essay – Small Business Values (Leadership-Focused HBS MBA Essay Example)

    Example #10: Breaking Away from Family Business
    Background Information: A unique challenge that applicants whose parents are public figures or CXOs of businesses or entrepreneurs are the pressure to live up to the parent’s standards or milestones. For the leadership narrative, the burden of legacy is established before the narrative addresses his leadership principles.
    Theme: Authenticity  
    MBA Essay Strategy:  For the essay, I want to capture an entrepreneur’s journey to rise above his entrepreneur father’s image. But I didn’t want to make the entire essay about this complex dynamics. The narrative is around the applicant’s focus on customers and surrounding with teams who keeps him grounded. 
    Read: Harvard MBA Leadership Essay – Breaking Away from Family Business(Leadership-Focused HBS MBA Essay Example)

    Example #11: Creativity and Communication 
    Background Information: When the overall percentage of users with internet access is 62% in South Africa and the inequality accentuated by the rural and urban divide, the applicant endured the lack of digital infrastructure, and spending close to 22% of the family income on gaining relevant information on schools, global exams, and financial assistance. 
    Theme: Creativity, Communication
    MBA Essay Strategy:  The strategy is to share why the applicant values no distraction in a child’s home for optimum education experience. Then I highlight the many roadblocks the applicant’s non-profit faced in receiving fee waiver for their cooperative run ISP.
    Read: Harvard MBA Leadership Essay – Non-Profit (Telecom) (Leadership-Focused HBS MBA Essay Example)

    Example #12: Mental Health
    Background Information: The applicant like most didn’t pay much attention to the mental health epidemic until tragedy hit home.
    Theme: Communication, Innovation
    MBA Essay Strategy:  A question we frequently get from applicants is whether they should cite tragedy in the family as a motivation for a venture or a non-profit initiative. As long as you don’t linger too much on the tragedy and offer a balanced narrative, there are no restrictions on leveraging unique stories from your life. 
    Read: Harvard MBA Leadership Essay – Mental Health (Leadership-Focused HBS MBA Essay Example)

    Example #13: Trauma, Healing & Finding Authentic Self
    Background Information: The applicant narrates the absurdity of war in the narrative about the duties in Kabul, and the trauma. Instead of wallowing in on the horror, the applicant takes what makes military applicants strong and guides unprivileged children build life and leadership skills.
    Theme: Resilience
    MBA Essay Strategy:  Capturing PTSD in an essay, the healing process, and the cues that helped the applicant are too sacred to be shared in a Harvard MBA application essay. However, with the right motivation and narrative arcs, you can capture the essence of your journey without sharing the darkest secrets. That is what I did by merging two stories – the horrors of the war with a non-profit engagement.
    Read: Harvard MBA Leadership Essay – Military & PTSD (Leadership-Focused HBS MBA Essay Example)

    Example #14: Addiction, Setback and Leadership Mantra
    Background Information: In this narrative, the applicant captures Peru’s Silver mining boom of 2006. The growth experienced in her father’s business shifted the family’s economic status to a new stratosphere. Through the changing economic and family dynamics, the applicant finds her voice in a unique way, initially to record her unheard voice but later as one of the youngest subject matter experts in mining and commodities.  
    Theme: Failure
    MBA Essay Strategy:  For the essay, the strategy is to show how life’s unpredictability is a blessing. By narrating two setback events, the essay demonstrates the applicant’s resilience and her acknowledgment of people who made a comeback possible.
    Read: Harvard MBA Leadership Essay – Addiction, Setback and Leadership Mantra (Leadership-Focused HBS MBA Essay Example)

    Example #15: War, Immigration and Starting Over Again
    Background Information: Despite a raging war in Syria, the family of the applicant was unblemished by the chaos. The strategic government assets near the applicant’s house would have made the region an easy target, but it was not. The calmness of her journey is shattered in one event. From the privileges of a cocooned life, the applicant is forced to think about survival, her sister’s future, and her future in the US. The second half of the narrative captures the change that was forced on her. 
    Theme: Gratitude, Resilience
    MBA Essay Strategy:  I consciously chose not to start the essay with a dialogue or trauma. Two lines are allocated to set up the narrative before the trauma event.
    Read: Harvard MBA Leadership Essay – War, Immigration and Starting Over Again (Leadership-Focused HBS MBA Essay Example)

    Harvard MBA Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (up to 300 words)

    Example #16: Creative or Finance
    Background Information: The applicant starts the narrative with the origin of her talents. The unbridled enthusiasm receives a reality check when in high school, the applicant’s father has a conversation with her about academics. While the applicant picked up her quant skills, she was reaching over 50,000 loyal fans, and her videos captured 1 million views. 
    Theme: Passion, Talent
    MBA Essay Strategy:  Capturing vulnerability is the toughest part for Harvard MBA applicants. For this essay example, I have captured the applicant’s uncertainty about career choice throughout the essay. Here the goal is to show vulnerability in the career choice essay while for leadership and growth essay, I could capture one example each from creative and PE industry respectively to balance the narrative. So don’t follow this example without a strategy.  
    Read: Harvard MBA Business-Minded Essay – Creative or Finance (Business-Minded HBS MBA Essay Example)

  • Stanford MBA Essay Guide (24 Sample Essays)
  • Columbia MBA Essay Guide (21 Sample Essays)
  • Wharton MBA Essay Guide (15 Sample Essays)
  • INSEAD MBA Essay Guide (19 Sample Essays)
  • Darden MBA Essay Guide  (21 Sample Essays) 
  • Yale SOM MBA Essay Guide (15 Sample Essays)
  • Tuck MBA Essay Guide (15 Sample Essays)
  • Haas MBA Essay Guide (18 Sample Essays)
  • NYU Stern MBA Essay Guide (15 Sample Essays + 6 Examples - Visual Essay)
  • LBS MBA Essay Guide (6 Sample Essays)
  • MIT Sloan MBA Essay Guide (6 Sample Cover Letters + 3 Sample Video Statement Scripts + 3 Sample Optional Essays)
  • Kellogg MBA Essay Guide (11 Sample Essays)
  • Chicago Booth MBA Essay Guide (12 Sample Essays)
  • Ross MBA Essay Guide (31 Sample Essays)
  • Duke Fuqua MBA Essay Guide (10 Sample Essays + Two 25 Random Things Samples)
  • Cambridge MBA Essay Guide (12 Sample Essays)

Want to read the Essay Examples before purchasing the Essay Guides? 

Not sure if an MBA Program is right for you? See our Premium Research.

F1GMAT Premium

Salary Trends (3 Years)

Do you want to work with the expert consultant who has guided applicants to M7 and T20 MBA admissions?  Sign up now!

F1GMAT's Services 

Get Exclusive Events, Advice and Trends in your Inbox 

Get Exclusive Essay Tips (scholarship and application), Salary, and industry trends straight to your inbox!