LBS Masters in Management: Essay Tips, Analysis, and Strategies

In this in-depth London Business School MiM Essay Analysis, we cover: 

•    Overview
•    Vision, Mission, Values, and Strategy
•    Ideal Candidates for the Program
•    What to Highlight in Your Essay
•    Essay Tips

Overview

As one of the world’s top-ranked business schools, London Business School has designed the MiM program for leadership roles in the fast-paced global market. The curriculum with core courses in finance, marketing, strategy, and business analytics, coupled with practical applications through business simulations and LondonLAB. The program also includes flexible elective options, with over 110 subjects, allowing deeper specialization. In addition to rigorous academics, students can participate in global experiences and collaborate on live business projects to expand their networks and gain first-hand exposure to global business challenges.

LBS also emphasizes a holistic development approach, including interpersonal, numerical, and digital skills through its Skills for Success program, which prepares students for immediate impact in their careers. Additionally, with an impressive career success rate (91% of students securing offers within three months), the MiM program delivers tangible career outcomes in sectors like consulting, finance, and technology.

LBS Master in Management: Vision, Mission, Values, and Strategy

Mission: "We enable our community of diverse minds to think critically, learn continually and make deep connections."

At LBS, the focus is on developing transformative education experiences that go beyond rote learning. The school’s mission underscores a commitment to helping students learn how to think, not just what to think. 

Through research excellence, diversity, innovation, and learning by doing, LBS fosters an environment where students engage deeply with business challenges and become adaptable leaders. 

For example, students have the opportunity to participate in LondonLAB, a real-world consulting project, to apply theoretical knowledge in a practical setting. 

The four principles that London Business School values are:
•    Research Excellence: Research is at the core of London Business School’s educational approach. Faculty work on solving real-world problems across various disciplines like economics, psychology, and sociology. This research informs key decision-making and drives learning experiences that have a transformative effect on the community.
•    Diversity: London Business School values the diverse backgrounds, cultures, and experiences of its community. With learners, faculty, and staff from over 100 nationalities, the diversity of perspectives enhances critical thinking and enriches the overall learning experience.
•    Innovation: Innovation is central to the school’s teaching methods. Faculty leverage their deep industry relationships and academic expertise to deliver dynamic, innovative learning experiences. This constant pursuit of innovation ensures that students are exposed to the latest developments in business and technology.
•    Learning in Practice: The school emphasizes the application of theoretical knowledge in real-world business settings. Students are encouraged to actively engage with business problems through projects, case studies, and simulations, developing the ability to apply their learning across various industries, countries, and rapidly changing environments.

Vision: The school aims to be the leading destination for diverse minds looking to thrive in a global business environment, promoting an inclusive and innovative learning culture. LBS has always strived to create an ecosystem that not only empowers students to succeed in their careers but also contributes to the global business community.

Ideal Candidates for the Program

The LBS MiM is tailored for recent graduates who are eager to transition into the business world with confidence and relevant skills. Ideal candidates should possess the following traits:

•    Strong academic background: A top-tier undergraduate degree, ideally with a UK 2:1 (or global equivalent), demonstrating the candidate's ability to handle the rigors of the program.
•    Leadership potential: The ability to demonstrate leadership in extracurricular activities, internships, or other initiatives. This includes taking the initiative and guiding teams towards successful outcomes.
•    Global mindset: Candidates should have an international perspective, showcasing an openness to learning in diverse cultural contexts.
•    Ambition: A clear desire to enter the business world with the right skills, networks, and confidence. Candidates should show a track record of excellence and achievement.
•    Interpersonal and communication skills: As much of the learning at LBS is group-based and collaborative, strong communication and teamwork abilities are key.

In essence, the ideal candidate is someone who has shown academic excellence, leadership, and a desire to learn and grow within a global business environment.

What to Highlight in Your Essay

When preparing your essay for the LBS Master in Management program, it’s essential to connect your personal qualities with the program’s unique mission and strategy. Highlight your potential contributions in a way that aligns with the school’s values of innovation, diversity, and practical learning. Here are some specific traits to consider:

•    Global Perspective and Openness: Show how your past experiences have equipped you with a global mindset. Whether through studying abroad, internships with international organizations, or participating in cross-cultural initiatives, emphasize your ability to engage in diverse environments. LBS values students who can thrive in global business contexts.
•    Problem-Solving and Critical Thinking: Reflect on instances where you demonstrated the ability to think critically and solve complex problems. Showcase how these skills align with the LBS mission to teach students how to think, not what to think. Mention specific examples where you’ve applied data analytics, strategic thinking, or innovative solutions to real-life challenges.
•    Leadership and Initiative: Highlight instances where you’ve taken initiative, led teams, or made an impact on an organization. Demonstrating leadership potential is crucial for LBS, so provide examples that show not only what you’ve accomplished but also how you’ve driven positive change within your community, workplace, or projects.
•    Collaboration and Interpersonal Skills: Given LBS’s emphasis on collaborative learning, emphasize your ability to work effectively in teams. Reflect on experiences where you’ve demonstrated strong interpersonal skills, such as leading a diverse team or collaborating on a complex project.
•    Academic Excellence and Work Ethic: Show your academic track record, and explain how you are prepared for the rigor of LBS’s curriculum. Discuss how your background prepares you to excel in a research-driven learning environment and how you will contribute to classroom discussions with your analytical and academic approach.

By incorporating these qualities into your essay, you can demonstrate that you not only fit the profile of an ideal candidate but also that you will thrive in LBS’s dynamic and diverse learning environment. Make sure your examples are specific, with clear outcomes and reflections on your growth, to align with LBS’s emphasis on transformative education.

Essay Tips

Essay 1: What does the LBS community mean to you, how do you plan to engage with your new network, and what contributions do you plan to make as a student and future member of the alumni community?

How to Approach:

Understand the LBS Community: What Does it Mean to You?

Tip: LBS is renowned for its diverse and global community, which brings together students from over 100 countries, creating a rich environment for learning and collaboration. 

LBS emphasizes critical thinking, diversity, and a global perspective—values that you should highlight in your response. 

Quote LBS’s mission statement: "We enable our learners to think critically, learn continually and make deep connections." 

Show how these values resonate with you and how you would contribute to this diverse and collaborative environment.

Example: For instance, Vincent Yao, an incoming student, could emphasize his experiences working with diverse teams at Boston Consulting Group and his personal commitment to fostering an inclusive environment. 

He might mention how LBS’s community of diverse individuals will expand his perspectives on global business challenges. 

Reflecting on his time as President of the Beihang Consulting and Investment Banking Club, Vincent could explain how he hasconsistently worked to bring diverse ideas to the table and how he plans to continue that at LBS, particularly through his engagement in student clubs and networking events.

How Will You Engage with the LBS Network?

Tip: LBS offers numerous ways for students to engage with its network, from participating in clubs and events to utilizing the LBS Hub, the school’s alumni and student engagement platform. 

The LBS Hub connects you to over 55,000 alumni across 156 countries, providing opportunities for mentorship, networking, and professional development. 

You should mention how you plan to actively engage with LBS's diverse network through alumni clubs, live projects like LondonLAB, and through Global Business Experiences.

Example: Vincent could discuss how he plans to engage with the Finance Club and Consulting Club, connecting with industry professionals and alumni to expand his network in consulting and investment banking. Additionally, he might mention his intention to use the LBS Hub to find mentors and access the global alumni directory, which will be invaluable as he seeks new opportunities post-graduation. He could also highlight his excitement for LBS’s Global Business Experiences, explaining how these opportunities will allow him to apply his learning in real-world settings while deepening his professional network.

Contributions You Plan to Make as a Student and Future Alumni Member

Tip: LBS encourages students to engage actively in their community, both during their studies and as alumni. 

Highlight how you plan to contribute to the student body through club leadership, mentoring, or recruiting. 

Beyond graduation, alumni are encouraged to stay involved by supporting students, volunteering for clubs, and contributing to LBS’s global network. 

Emphasize your willingness to give back to the community through activities such as recruiting future students, mentoring peers, and volunteering for alumni events.

Example: Vincent could share his plans to take a leadership role in the Consulting Club at LBS, similar to his experience leading the Beihang Consulting and Investment Banking Club. He could also express his intention to give back by offering mentorship to juniors, helping them navigate the transition into consulting or investment banking. 

Furthermore, Vincent might highlight his long-term commitment to LBS by engaging in Global Business Experiences, where he can contribute to student teams working on real-world challenges and recruit future talent for firms in which he works.

Post-graduation, Vincent could emphasize his desire to stay involved with LBS by volunteering for the Alumni Council, helping shape the future of the LBS community. He might also mention his interest in leading an alumni club, fostering professional connections, and keeping his class network alive through regular reunions and activities.

Career and Post-Graduation Engagement with LBS

Tip: LBS has an excellent track record of career success, with 91% of MiM graduates securing an offer within three months of graduation. Be sure to demonstrate how you’ll leverage LBS’s resources, such as career coaching, industry-specific networking events, and access to top-tier recruiters. 

LBS also offers Forever Learning, an initiative that helps alumni continue learning and developing throughout their careers. 

Mention how you plan to use these resources to further your career post-graduation and stay connected with LBS throughout your professional journey.

Example: Vincent could mention his interest in using LBS's career services to connect with top consulting firms like BCG or Goldman Sachs, which regularly recruit from LBS. He could also refer to the LBS Alumni Network, which offers exclusive career opportunities and executive education programs that he plans to take advantage of. As a future LBS graduate, Vincent might explain how he intends to stay engaged with the Forever Learning initiative, attending Executive Education courses to stay at the cutting edge of his industry.

Additionally, Vincent could mention his future plans to volunteer at career fairs or information sessions, contributing to the recruitment of new students and supporting the LBS Global Alumni Network by keeping his professional connections active and engaged.

Utilize Alumni Resources and Contributions Post-Graduation

Tip: LBS’s alumni network is an invaluable resource, offering ongoing access to a wide array of benefits, including career resources, networking events, and discounts on Executive Education programs. As an alumnus, you will have access to LBS Hub, the platform for connecting with mentors, joining professional networks, and keeping in touch with fellow graduates. Post-graduation, you can also volunteer for student recruitment, mentorship programs, and alumni events to help shape the future of the LBS community.

Example: Vincent could explain how he plans to actively use LBS Hub to remain connected to his classmates and the wider LBS alumni community. He could highlight his interest in mentoring younger students, particularly those pursuing careers in consulting or technology. Furthermore, Vincent could express his desire to volunteer for alumni-led panels and recruitment drives, helping to shape the next generation of LBS students. He might also mention his intention to take advantage of the LBS alumni benefits, such as discounted rates for executive education programs, ensuring that his professional development continues long after graduation.

Post-graduation, Vincent could elaborate on his intention to organize reunions, bringing alumni together to foster ongoing collaboration and business opportunities. He might also mention how he’ll stay engaged by volunteering with LBS’s professional interest networks, such as the Consulting Club or Finance Network, where he can continue contributing to the community by sharing his experiences and insights.

Essay 2: What are your short to medium-term career goals and what profound impact are you looking to make as you embark upon your career? Please be specific and consider any challenges or barriers you may face within your answer.

How to Approach:

Clarify Your Short-Term and Medium-Term Career Goals

Tip: Be specific about the roles and industries you aspire to work in and break down your goals into short- and medium-term objectives. Your short-term goals should reflect what you plan to do immediately after graduation (e.g., joining a consulting firm or a tech company), while your medium-term goals should build upon these roles and describe how you plan to grow within your chosen field (e.g., moving into leadership or specialized roles).

Example: Vincent, a current student, could highlight his goal to work in investment banking or consulting immediately after graduation, leveraging his experience from internships at Huatai United Securities and Boston Consulting Group. In the medium term, he might explain his aim to transition into a strategic role within these firms, helping clients solve complex business challenges.

LBS Alignment: LBS’s strong links to consulting firms like McKinsey and BCG, as well as top financial institutions, provide a direct pathway to realizing these goals. The program’s focus on decision-making skills, combined with core courses in Finance, Strategy, and Business Analytics, will equip Vincent with the technical and leadership skills necessary to thrive in these competitive environments.

Demonstrate the Impact You Want to Make

Tip: Reflect on the broader impact you wish to have, both within your industry and society at large. 

LBS encourages students to think critically about the real-world impact of their careers, so consider how your role might contribute to positive change, whether through innovation, efficiency improvements, or creating opportunities for others.

Example: Vincent’s experience at Baidu, working on AI-generated content (AIGC), can be woven into his essay to demonstrate his desire to contribute to the future of technology. He could discuss how he wants to leverage AI and automation to solve critical problems in investment banking or consulting.

LBS Alignment: The Global Experience courses offered by LBS will help students like Vincent think about their career impact in a global context. These courses provide immersive opportunities in diverse regions, encouraging students to apply their learning in different cultural and economic environments. 

Vincent could use this as an example of how LBS fosters a mindset of global responsibility.

Identify and Address Potential Challenges

Tip: Be honest about the challenges you may face in reaching your goals. These could include competition in your industry, specific skills you need to develop, or external factors like market volatility. Addressing these challenges and outlining your strategies for overcoming them will make your essay more authentic and show that you have a clear plan.

Example: Vincent might acknowledge the challenge of balancing his high-intensity internship at Boston Consulting Group with GMAT preparation when applying to LBS. He could highlight how this experience taught him time management, resilience, and the ability to perform under pressure—skills that will be essential in his future career. Additionally, he could mention his plan to enhance his leadership skills and further his understanding of global business by actively participating in LBS clubs and leadership initiatives.

LBS Alignment: LBS offers the Skills for Success programme, which focuses on enhancing key interpersonal, numerical, and digital skills. Vincent could leverage this to further develop the skills needed to navigate challenges in the consulting and investment banking sectors, positioning him to thrive in these competitive fields.

Align Your Career Goals with LBS’s Unique Offerings

Tip: This is where you can highlight how the LBS MiM program is uniquely positioned to help you achieve your career goals. Link your short- and medium-term objectives to specific elements of the program, such as the curriculum, extracurricular opportunities, or global experiences. 

Mention LBS’s unique career services, such as its strong employer network, LondonLAB, and alumni connections, that can support your career development.

Example: Vincent might explain that he’s drawn to LBS’s LondonLAB, which offers live business projects with top companies. This aligns perfectly with his goal of gaining hands-on experience in consulting and banking before transitioning into a strategic role. He could also mention how the opportunity to take electives in Data Analytics and Business Strategy will provide the technical foundation he needs to navigate the evolving financial landscape.

LBS Alignment: The program’s focus on practical, real-world application of knowledge through the LondonLAB will allow Vincent to apply classroom concepts to actual business problems. This experience will not only enhance his learning but also expand his professional network, providing valuable connections with industry leaders.

Articulate Your Long-Term Vision

Tip: While this essay focuses on your short- and medium-term goals, it’s helpful to give the admissions committee a sense of where you see yourself in the long run. This shows ambition and helps the committee understand how LBS fits into your broader career trajectory.

Example: Vincent could end his essay by outlining his long-term vision: after establishing himself in consulting or investment banking, he aims to lead high-impact projects that combine financial analysis with cutting-edge technology. His ultimate goal could be to drive innovation in the finance sector by leveraging AI to improve financial decision-making and bring new technologies to market.

LBS Alignment: LBS’s emphasis on research excellence and innovation will provide Vincent with the resources to build a career at the forefront of technological disruption in finance. By participating in innovation-focused electives and engaging with faculty working on cutting-edge projects, he will have the tools needed to realize his vision.

Reference

• Students Profile