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How to create an IMPACT Table for a Winning Essay

“I was responsible for contributing revenues of over $1 million for my project in 2015-16.”

$1 million is not an awe-inspiring number when you are measuring IMPACT and competing with other applicants

“And..?”, I asked.

“Well, my contribution encouraged the Founders to raise Series B Funding.”

Now that is a real IMPACT.

Contextualizing your achievement is a big part of creating the IMPACT table.

Most individual contribution, when converted to dollars, will be less than $1 million. Understanding your competitor’s data can help frame your uniqueness. If you are among the few individual contributors that would raise revenues of over $1 million – a number we have seen in professionals from Sales & Marketing, use them strategically at paragraphs where the reviewer is completely engaged.

IMPACT should be consistent in recommendation letter as well, but the tone and context should be slightly different.  For help with Recommendation Letter editing, subscribe to our service.

In essays, if your narrative is based on your individual contribution and the team’s impact, the supervisor can offer additional context on how the project impacted the company’s journey, customer relationship or helped their market share.

Copy Paste IMPACT in essays and recommendation letter is the most common reason for REJECTION.

Admission team can see through the veiled attempt at differentiating the tone. Phrases that capture IMPACT is often the same in essays and recommendation letter. We recommend that the same person review the essays and the recommendation letter. This way, the reviewer can suggest edits to differentiate style and tone.

Another missed opportunity is when applicants can’t articulate IMPACT beyond dollar terms. As a management professional, your thinking will be defined by competitors, technology, customer behavior, and world economy. Thinking from multiple contexts will become natural for you. An understanding of the bigger picture demonstrates your readiness to transition into Management.

When we help clients with IMPACT table, after they capture the dollar-level contribution, the next suggestion is to incorporate the non-monetary tangibles: teamwork, social impact, individual growth, and lessons learned.
Capturing Weaknesses in a project is another area where we have seen applicants struggle. The defensive shell is so strong that it takes multiple discussions and handholding to finally reach the real weakness. It is like the Robin Williams-Matt Damon shrink sessions in Good Will Hunting. Not that obnoxious, but most applicants keep BSing in the initial stages to mask their weaknesses.

You can dance around your weakness with strengths disguised as weaknesses, but the authenticity of your narrative depends on how real the weakness is. Storytelling narratives that we have shared in Winning MBA Essay Guide and use in our Review Service will help you navigate the weaknesses in a tasteful manner, but without any weakness, the motivation for an MBA will seem non-urgent.

If you are awesome at your job or fit perfectly for the post-MBA job, what is the point of an MBA?

At some stage of your career, you found a cross-functional job function or your supervisor’s job to be more interesting. You are not ready to put in 5-10 years. You need a shortcut. A 65-125% increase in Salary doesn’t hurt. The admission team knows all about the real motives, but essays are tools to measure internal motivation.

IMPACT table captures your journey and aligns your internal motivations with an MBA.

Our Essay Review Service starts with the IMPACT table

Sign Up for our Essay Review Service. If you have any questions about the service, contact us


80+ Sample Essays + Essay Writing, Review & Editing Tips + 15 School-Specific Tips = Winning MBA Essay Guide

"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." - MIT Sloan MBA Candidate


Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.

ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?

You know why parables shared 1000 years ago are still shared among us?

Storytelling!

Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.

F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.

Who Should Buy The Winning MBA Essay Guide?

If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.

If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.

If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.

If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.

If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.

Pages: 770

Winning MBA Essay Guide Includes

+Harvard MBA Essay Tips (2020 Entering Class) (NEW)

   Sample Harvard MBA Essay – Gratitude & Giving Back (318 Words)
   Sample Harvard MBA Essay – Entrepreneurship (Influence of Childhood) (667 Words)
   Sample Harvard MBA Essay - Volunteering (Mental Health Awareness)  (776 Words)

+ Columbia MBA Essay Tips (2020 Entering Class) (NEW)

   Sample Goals Essay 1: Enterprise Technology to Consumer Marketing (496 Words)   
   Sample Goals Essay 2: Healthcare (Finance to Consulting) (499 Words)   
   Sample Goals Essay 3: FinTech (Product Manager to Strategy) (482 Words)   
   Sample Columbia Good Fit Essay 1: Value from NYC (237 Words)   
   Sample Columbia Good Fit Essay 2: Entrepreneur Mindset (237 Words)   
   Sample Columbia Good Fit Essay 3: Teamwork and Learning (242 Words)   
   Sample Columbia MBA Leader I admire Essay #1 (Elon Musk) (250 Words)   
   Sample Columbia MBA Leader I admire Essay #2 (Father) (244 Words)   
   Sample Columbia MBA Leader I admire Essay #3 (Mother) (243 Words)   
   Sample Columbia MBA Leader I admire Essay #4 (Math Teacher) (242 Words)   
   Sample Columbia MBA Leader I admire Essay #5 (Co-Founder) (250 Words)    

+ Wharton MBA Essay Tips (2020 Entering Class) (NEW)
   Sample Wharton MBA Essay:Gain professionally from the Wharton MBA? (473 words)  (Consulting to Finance)
   Sample Wharton MBA Essay:Gain professionally from the Wharton MBA? (482 Words) (VC to Consulting (Healthcare))
   Sample Wharton MBA Essay:Gain professionally from the Wharton MBA? (497 Words) (Business Development to Finance (Non-Profit in Energy))
   Sample Essay #2: Math Tutoring and Experimental music’s (388 Words)  
   Sample Essay #2: Non-Profit – Obesity Epidemic and Healthy Lifestyle (399 Words)  
   Sample Essay #2: Non-Profit – Energy Efficient Offices (395 Words)   
+ Stanford MBA Essay Tips (2020 Entering Class) (NEW)

    Sample Why Stanford MBA Essay (Consulting)(400 words)    
    Sample Why Stanford MBA Essay (Tech Entrepreneur) (390 words)    
    Sample Why Stanford MBA: Finance to Green Energy Consulting (389 Words)
    Sample Why Stanford MBA: Private Equity to Operations(399 Words)    
    Sample Essay A: What matters most and why? (740 Words)(Balance in Life)    
    Sample Essay A: What matters most and why? (750 Words)(Vulnerability and Learning)    
    Sample Essay A: What matters most and why? (748 Words)(Freedom and Commitment)

+ Chicago Booth MBA Essay Tips (2020 Entering Class)(NEW)   

   Sample Goals Essay #1: Oil & Gas to Consulting (475 Words)
   Sample Goals Essay #2: Social IMPACT to Marketing (Non-Profit) (472 Words)
   Sample Goals Essay #3: Accounting to Entrepreneurship (Fashion)(495 Words)
   Sample Goals Essay #4: Technology (Programming to Product Development) (493 Words)
   Sample Leadership Experience & Choices Essay #1 (492 Words)(Father’s Restaurant Business and Leadership)
   Sample Leadership Experience & Choices Essay #2 (639 Words) (Teach for America and Leadership)
   Sample Leadership Experience & Choices Essay #3 (496 Words)(Opioid Crisis and Healthcare Innovation)  
   Sample Leadership Experience & Choices Essay #4 (500 Words) (Disrupting the Food Supply Chain)

+ INSEAD MBA Essay Tips (2020 Entering Class)(NEW)

    Sample Essay: Candid Description, Strengths & Weaknesses (Marketing Lead) (499 Words)  
    Sample Essay: Candid Description, Strengths & Weaknesses (Consulting to Product Development) (492 Words)  
    Sample Essay: Achievements and Failures (398 Words) (Technology Consultant)
    Sample Essay: Achievements and Failures (395 Words) (International Relations) (Negotiations)
    Sample Essay: Extra-Curricular and How enriched you are (272 Words) (Hiking and Vlogging)
    Sample Essay: Extra-Curricular and How enriched you are (298 Words) (Improv Acting)

+ Haas MBA Essay Tips (2019 Entering Class)
     Sample MBA Essay: Non-Profit   
     Sample MBA Essay: Technology   
     Sample MBA Essay: Marketing   
     Sample MBA Essay: Getting Fired   
     Sample MBA Essay: Diverse and Inclusive Culture   
     Sample MBA Essay: Leadership   
     Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help  
 
+ Yale SOM MBA Essay Tips (2020 Entering Class)(NEW)      

     Sample Yale Committment Essay: Business Development (Mobile Phone Start-Up)(485 Words)  
     Sample Yale Committment Essay: Investment Banking (IB)(404 Words)
     Sample Yale Committment Essay: Consulting (447 Words)
     Sample Yale Committment Essay: Technology (448 Words)
     Sample Yale Committment Essay: Marketing (491 Words)
     Sample Yale Committment Essay: Entrepreneurship (496 Words)
     Sample Yale Committment Essay: IMPACT Investing (495 Words)
     Sample Yale Committment Essay: Oil & Gas to Clean Energy (Consulting) (464 Words)

+ Ross MBA Essay Tips (2019 Entering Class)
    Sample MBA Essay: Finance Professional & a former member of a rock band (96 Words)   
   Sample MBA Essay: Marketing Professional with a talent to do Impression (100 Words)   
   Sample MBA Essay: Life Philosophy through an Entrepreneurial failure (94 Words)   
   Sample MBA Essay: Consulting for a Pharma Giant (Made a Difference) (91 Words)   
   Sample MBA Essay: Three-Level Sanitation Campaign (100 Words)   
   Sample MBA Essay: Water Conservation Kit (99 Words)   
   Sample MBA Essay: Losing client (100 Words)   
   Sample MBA Essay: Misreading Market Conditions (93 Words)   
   Sample MBA Essay: Strategic Planning vs. Tactical Dominance in Chess (97 Words)   
   Sample MBA Essay: Out of my comfort zone(extra-curricular) (93 Words)   
   Sample MBA Essay: Out of my comfort zone (Daily Science Show) (99 Words)   
   Sample MBA Essay: Simplifying Operations (extra-curricular) (90 Words)   
   Sample MBA Essay: I am aware that I am different (Leadership and Culture) (98 Words)   
   Sample MBA Essay: I am aware that I am different (Technology Project) (98 Words)   
   Sample MBA Essay: I am aware that I am different (Making Business metrics relevant to a Creative team) (91 Words)   
   Sample MBA Essay: I find it Challenging when People (Timidity)(98 Words)   
   Sample MBA Essay: I find it Challenging when People (Laziness)(100 Words)   
   Sample MBA Essay: I find it Challenging when People (Pessimism) (96 Words)   
   Sample Essay – Short-term Goals and why the goal is the right choice for you (Technology to Marketing)(299 Words)   

+ Duke Fuqua MBA Essay Tips (2019 Entering Class)
    Framework for Answering the Duke Fuqua Short-Answer Essay Questions   
    Sample Short-term Goals Essay – Technology to Consulting (100 Words)   
    Sample Long-term Goals Essay – Consulting for Government (100 Words)   
    Sample Long-term Goals Essay – Plan B (89 Words)   
    Framework for Answering the Duke Fuqua 25 Random Things   
    Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)  
+ NYU Stern MBA Essay Tips (2019 Entering Class)
     Sample NYU Stern Essay 1: Goals (498 Words) (Finance)
     Sample NYU Stern Essay 1: Goals (494 Words) (Consulting)
     Essay 3:  Personal Expression (a.k.a. "Pick Six")    
     5 Examples with Images

+ Darden MBA Essay Tips (2020 Entering Class)(NEW)   

        Sample Darden MBA Essay – Meaningful IMPACT (Fear-based to team-based culture) (199 Words)
     Sample Darden MBA Essay – Different Perspective and IMPACT on worldview (Life Experience) (191 Words)
     Sample Darden MBA Essay – Different Perspective and IMPACT on worldview (Courage)(199 Words)
     Sample Darden MBA Essay – Different Perspective and IMPACT on worldview (Team Diversity) (193 Words)
     Sample Darden MBA Essay – About yourself Personal, Professional or Both (100 Words) (Near Death Experience)
     Sample Darden MBA Essay – About yourself Personal, Professional or Both (99 Words) (Networking)
     Sample Darden MBA Essay – About yourself Personal, Professional or Both (100 Words) (Mountaineering)
     Sample Darden MBA Essay: Short-term Post-MBA career goal (150 words) (Technology to Consulting)
     Sample Darden MBA Essay: Short-term Post-MBA career goal (150 words) (Product Management)
     Sample Darden MBA Essay: Short-term Post-MBA career goal (149 words) (Investment Banking to Private Equity)
     Sample Essay – Where you want to go with Darden (47 Words) (Uganda)
     Sample Essay – Where you want to go with Darden (49 Words) (Sweden)
     Sample Essay – Where you want to go with Darden (48 Words) (China)

+ MIT Sloan MBA Essay Tips (2020 Entering Class)(NEW)   
    Personality Type (Accepted MIT Sloan Students)   

    Cover Letter Checklist   
    Sample Cover Letter – Technology to Consulting (284 Words)    
    Sample Cover Letter – Healthcare Entrepreneurship (297 Words)    
    Sample Cover Letter – Consulting to Technology (298 Words)    
    Sample Cover Letter – Wealth Management to FinTech (299 Words)    
   Sample Cover Letter – Manufacturing to Consulting (Retail) (299 Words)    
   Sample Cover Letter – Strategy to Consulting (297 Words)   

+ Kellogg MBA Essay Tips (2019 Entering Class)(NEW)  
   Sample Essay: Demonstrated Leadership, the challenges you faced and what you learned (Marketing) (449 Words)   
    Sample Essay: Demonstrated Leadership, the challenges you faced and what you learned (Technology) (447 Words)   
    Sample Essay: Demonstrated Leadership, the challenges you faced and what you learned (Non-Profit) (441 Words)   
    Sample Essay: Values important to you and how have they influenced you? (Changing the Traditional Recruitment Formula)(443 Words)
    Sample Essay: Values important to you and how have they influenced you?(Seniority-Based to Performance-based Culture)(444 Words)
    Sample Essay: Values important to you and how have they influenced you?(From machine-centric to Human-centric customer support)(446 Words)
+ London Business School MBA Essay Tips (2020 Entering Class) (NEW)   
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   
    How to Cite the Curriculum (Example)   
    Sample LBS MBA Essay: Post-MBA Goals  (489 Words)(Technology to Consulting)
    Sample LBS MBA Essay: Post-MBA Goals (493 Words)(Hospitality to Consulting)
    Sample LBS MBA Essay: Post-MBA Goals  (500 Words)(Government/Non-Profit to Technology)
    Sample LBS MBA Essay: Post-MBA Goals  (495 Words)(Medical Doctor to Investment Banking)

+ Sample Essays

+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths

+ How to write about your Weaknesses

Pages: 770
Sample Essays: 80+
Version: 2020 Entering Class


Download Winning MBA Essay Guide (2020 Entering Class)




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