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How to create an IMPACT Table for a Winning Essay

“I was responsible for contributing revenues of over $1 million for my project in 2015-16.”

$1 million is not an awe-inspiring number when you are measuring IMPACT and competing with other applicants

“And..?”, I asked.

“Well, my contribution encouraged the Founders to raise Series B Funding.”

Now that is a real IMPACT.

Contextualizing your achievement is a big part of creating the IMPACT table.

Most individual contribution, when converted to dollars, will be less than $1 million. Understanding your competitor’s data can help frame your uniqueness. If you are among the few individual contributors that would raise revenues of over $1 million – a number we have seen in professionals from Sales & Marketing, use them strategically at paragraphs where the reviewer is completely engaged.

IMPACT should be consistent in recommendation letter as well, but the tone and context should be slightly different.  For help with Recommendation Letter editing, subscribe to our service.

In essays, if your narrative is based on your individual contribution and the team’s impact, the supervisor can offer additional context on how the project impacted the company’s journey, customer relationship or helped their market share.

Copy Paste IMPACT in essays and recommendation letter is the most common reason for REJECTION.

Admission team can see through the veiled attempt at differentiating the tone. Phrases that capture IMPACT is often the same in essays and recommendation letter. We recommend that the same person review the essays and the recommendation letter. This way, the reviewer can suggest edits to differentiate style and tone.

Another missed opportunity is when applicants can’t articulate IMPACT beyond dollar terms. As a management professional, your thinking will be defined by competitors, technology, customer behavior, and world economy. Thinking from multiple contexts will become natural for you. An understanding of the bigger picture demonstrates your readiness to transition into Management.

When we help clients with IMPACT table, after they capture the dollar-level contribution, the next suggestion is to incorporate the non-monetary tangibles: teamwork, social impact, individual growth, and lessons learned.
Capturing Weaknesses in a project is another area where we have seen applicants struggle. The defensive shell is so strong that it takes multiple discussions and handholding to finally reach the real weakness. It is like the Robin Williams-Matt Damon shrink sessions in Good Will Hunting. Not that obnoxious, but most applicants keep BSing in the initial stages to mask their weaknesses.

You can dance around your weakness with strengths disguised as weaknesses, but the authenticity of your narrative depends on how real the weakness is. Storytelling narratives that we have shared in Winning MBA Essay Guide and use in our Review Service will help you navigate the weaknesses in a tasteful manner, but without any weakness, the motivation for an MBA will seem non-urgent.

If you are awesome at your job or fit perfectly for the post-MBA job, what is the point of an MBA?

At some stage of your career, you found a cross-functional job function or your supervisor’s job to be more interesting. You are not ready to put in 5-10 years. You need a shortcut. A 65-125% increase in Salary doesn’t hurt. The admission team knows all about the real motives, but essays are tools to measure internal motivation.

IMPACT table captures your journey and aligns your internal motivations with an MBA.

Our Essay Review Service starts with the IMPACT table

Sign Up for our Essay Review Service. If you have any questions about the service, contact us


Sample Essays + Essay Writing, Review & Editing Tips + 15 School-Specific Tips = Winning MBA Essay Guide

"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." -
MIT Sloan MBA Candidate




Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.

ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?

You know why parables shared 1000 years ago are still shared among us?

Storytelling!

Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.

F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.

Who Should Buy The Winning MBA Essay Guide?

If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.

If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.

If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.

If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.

If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.

Pages: 643

Winning MBA Essay Guide Includes
+Harvard MBA Essay Tips (2019 Entering Class)
    Sample MBA Essay – Gratitude & Giving Back (319 Words)   
    Sample MBA Essay – Entrepreneurship (Influence of Childhood) (401 Words)   
    Sample Harvard MBA Essay - Volunteering (Mental Health Awareness)   (774 Words)   
+
Stanford
MBA Essay Tips (2019 Entering Class)
    Sample Essay A
+ Chicago Booth MBA Essay Tips (2018 Entering Class)
    #1. Modern Art = Make you Think   
    #2. Teamwork and Individual Ambition   
    #3. Adventure   
    #4. Diversity = Creativity   
    #5. Classroom Experience   
    #6. Harper Center   

+ Columbia MBA Essay Tips (2019 Entering Class)
    Sample Columbia MBA Essay 1: Enterprise Technology to Consumer Marketing (495 Words)  
    Sample Columbia MBA Essay 2:  New York for Marketing Professionals (244 Words)  
    Sample Columbia MBA Essay #3 - Team Failure (Marketing Lead) (242 Words)  
    Sample Columbia MBA Essay #3 - Team Failure (Technology – Engineering Lead) (248 Words)  
    Sample Columbia MBA Essay #3 - Team Failure (Pharma – Product Manager) (244 Words)  

+ MIT Sloan MBA Essay Tips (2018 Entering Class)
     Sample Cover Letter
+ Kellogg MBA Essay Tips (2018 Entering Class)
     Sample Essay - Leadership and Challenges   
     Sample Essay - How you have grown and intend to grow   

+ Insead MBA Essay Tips (2019 Entering Class)
   Sample Essay 1: Candid Description, Strengths & Weaknesses
    Sample Essay 2: Achievements and Failures
    Sample Essay 3: Extra-Curricular and How enriched you are

+
Haas
MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay: Non-Profit   
     Sample MBA Essay: Technology   
     Sample MBA Essay: Marketing   
     Sample MBA Essay: Getting Fired   
     Sample MBA Essay: Diverse and Inclusive Culture   
     Sample MBA Essay: Leadership   
     Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help  
 
+ Yale SOM MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay – Investment Banker
     Sample MBA Essay - Consultant  
     Sample MBA Essay - Technologist  
     Sample MBA Essay - Marketer  
     Sample MBA Essay - Entrepreneur  
 
+ Ross MBA Essay Tips (2018 Entering Class)
    Sample MBA Essay: Finance Professional who was a former member of a rock band   
    Sample MBA Essay: Technologist (Idea to Action)   
    Sample MBA Essay: Creative Marketing (Idea to Action)   
    Sample MBA Essay: Consulting (Made a Difference)   
    Sample MBA Essay: Losing a Client (Resilience)   
    Sample MBA Essay: Finance to Marketing (extra-curricular)   
    Sample MBA Essay: I am Aware that I am different   
    Sample MBA Essay: I find it Challenging when People   
    Sample MBA Essay: A valuable thing I have taught someone   
    Sample Essay – Part 2 (Short-term & Long-Term Goals, skills relevant to your career goals and how Ross  
    prepares you for the goals)   
+ Wharton MBA Essay Tips (2019 Entering Class)
    7 Professional Gains
    Sample Wharton MBA Essay 1: What do you hope to gain professionally from the Wharton MBA? (473 words)   
    Sample Wharton MBA Essay #2: Math Tutoring and Experimental music’s value for the Wharton Community (388 Words)   
+ London Business School MBA Essay Tips (2018 Entering Class)
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   
    How to Cite the Curriculum (Example)   
    Sample LBS MBA Essay: Post-MBA Goals - How Prior Experience & LBS MBA will contribute (486   
    Words)
   
+ Darden MBA Essay Tips (2018 Entering Class)
    Case Study Method   
    What is valued at Darden?
    Framework for Answering the Darden Essay Question   
    Sample Darden Essay: When your opinion evolved through discussions (499 Words)

+ Duke Fuqua MBA Essay Tips (2018 Entering Class)
    Framework for Answering the Duke Fuqua Short-Answer Essay Questions   
    Sample Short-term Goals Essay – Technology to Consulting (100 Words)   
    Sample Long-term Goals Essay – Consulting for Government (100 Words)   
    Sample Long-term Goals Essay – Plan B (89 Words)   
    Framework for Answering the Duke Fuqua 25 Random Things   
    Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)  
+ NYU Stern MBA Essay Tips (2018 Entering Class)
     Sample NYU Stern Essay 1: Goals (498 Words)    
     Essay 3:  Personal Expression (a.k.a. "Pick Six")    
          5 Examples with Images

+ Sample Essays
+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses

Download Winning MBA Essay Guide (2019 Entering Class)
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