Bring Customer Loyalty to Brands: Why Stanford MBA Essay Sample
Essay: Why Stanford?
Profile: Miss. K
Profile: Miss. K
Profile: Mr. K
Profile (Background): A Business Development/Marketing lead of a non-profit who worked in 5 international cities, grew from an intern to taking care of the organization’s entire Business Development in five years.
Target Industry: Consumer Packaged Goods
Target Function: Marketing
Kellogg MBA Essay One: Intentionality is a key aspect of what makes our graduates successful Kellogg leaders. Help us understand your journey by articulating your motivations for pursuing an MBA, the specific goals you aim to achieve, and why you believe now is the right moment. Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations and what you will contribute to our community of lifelong learners during your time here.
Background Information: The applicant credits early education through storytelling as pivotal in her career orientation into marketing and escaping the bad influences in the neighborhood.
In today’s global business environment, the only constant is change. Using NYU Stern’s brand call to action, we want to know how you view change. Change: _____ it. Fill in the blank with a word of your choice. Why does this word resonate with you? How will you embrace your own personal tagline while at Stern?
Post-MBA Goal (Short-term): Enterprise to Consumer Marketing
Post-MBA Goal (Long-term): Marketing leadership role (CMO/VP) in the non-profit sector