Working Mothers as a Theme in MBA Essays

Fast-moving consumer goods manufacturers like Unilever and P&G struggled to find a market in developing economies with traditional American and European-themed promotional strategies. Poking the aspirational class with the hope of a better future or the sparkling smile of the celebrity didn’t help the market share. On the verge of giving up the drive to enter rural markets that represent the lion’s share in developing economies, the executives called on ‘MBA’ consultants, many from reputed universities, for solutions. 

Q) Tell us who you are. How have your values and experiences shaped your identity and character? How will your background contribute to the diverse Tuck culture and community? 

Background Information: A Product Manager in Healthcare shares her experience in transforming the culture in a healthcare company to support working mothers. 

Theme: Gender Equity, Working Mothers