Starting with a catchy paragraph, adding elements of storytelling, translating your unique experience to engaging narrative, using numbers without boring the reviewer, avoiding clichés, and finally creating a coherent MBA application essay is no mean task. In our essay review service, we have seen applicants trying to meet all these requirements in the first draft itself. A better strategy is to use iterations, each iteration adding elements of a Winning MBA Essay to the first draft.
Iteration 1: The Free Flow
When you start writing an essay with a goal in mind, most likely you will focus on the event or experience that changed your life the most. What most applicants miss are the minor experiences that had a bigger impact than those mega life-changing events that you have obsessed for the essays. Write freely without any fear of word limit or the number of experiences. If you had three experiences that fundamentally changed your outlook towards life and people, include them all. 500 word-limit; Forget it. Write until you have nothing to recall.
Iteration 2: The Cliché Remover
The words have crossed the 2000 mark. Don’t cut any stories out of the essay. Take a print out of the essay, and be ready with a highlighter. Marking a hard copy moves you closer to the material and separates you from all the distractions that come with staring at a screen. Whenever you see a cliché, in the way you have narrated the experience, the phrases used, the repetition of the words, or the journey of the protagonist, mark the line or the entire paragraph. Some of the Clichéd phrase/words used in essays are: leverage, maximize the revenue, synergy, on the same page, level playing field, pursue, and add value. ...
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About the Author

I am Atul Jose - the Founding Consultant at F1GMAT.
Over the past 15 years, I have helped MBA applicants gain admissions to Harvard, Stanford, Wharton, MIT, Chicago Booth, Kellogg, Columbia, Haas, Yale, NYU Stern, Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, IE, IESE, HEC Paris, McCombs, Tepper, and schools in the top 30 global MBA ranking.
I offer end-to-end Admissions Consulting and editing services – Career Planning, Application Essay Editing & Review, Recommendation Letter Editing, Interview Prep, assistance in finding funds and Scholarship Essay & Cover letter editing. See my Full Bio.
I am also the Author of the Winning MBA Essay Guide, covering 16+ top MBA programs with 240+ Sample Essays that I have updated every year since 2013 (11+ years. Phew!!)
I am an Admissions consultant who writes and edits Essays every year. And it is not easy to write good essays.
Contact me for any questions about MBA or Master's application. I would be happy to answer them all