In this example, we look at the challenges faced by a candidate who is a Sales representative serving the crucial oncology market. The narrative starts with the exciting developments in the market with specific of the growth in the industry and the pipeline of products in drug development that would revolutionize the treatment of cancer. The candidate also shares the consequence of not reaching to the right stakeholders.
After quickly narrating the growth from a sales representative to the regional head of sales, the candidate postulates how her interest, culminating from the interactions with decision-makers and extensive research on the market, has transitioned from Sales to Consulting.
She believes that with a role in consulting, her contribution would be more impactful. By citing the relevant Cambridge MBA curriculum and experiences, the candidate affirms her belief that an MBA is necessary for her short-term and long-term goals.
Sample Cambridge MBA Essay 2: Goals (447 Words) (Sales to Consulting)
Starting my career as an Oncology sales representative although sound niche had all the trappings of a typical sales career. The pitch, the target audience, and the value proposition all should be aligned with the company’s goals to be effective. With a phenomenal $100B growth expected by 2024, the over 700+ molecules in late-stage development, and the frequent launch of drugs, although a big relief for patients, also poses a big challenge for the sales representative to cut through the noise and convey the benefits of the products to the right stakeholder. Since the number of oncologists is small and their attention scarce, conveying the benefits of our product could be the difference between a patient receiving novel therapeutic care with high potential or the tried but
