Writing about long-term career goals is an essential part of any MBA application goals essay. Having read hundreds of essays, I have seen a few common mistakes.
Here are 3 strategies to improve long-term career goals narrative:
1) Keep the Focus on One Thing
Those who are applying to the top 10 MBA programs are often highly engaged with the community. They have diverse extracurricular, volunteering, and professional experiences. The problem is when they try to mention multiple initiatives for the longterm. This leads to an essay that is not focused or connected to the short-term goals.
Focus on one industry, one technology, one beneficiary, and preferably a region that is closely associated with your identity.
2) Make it Specific!
Long-term Career Goals in your MBA application essays are not as important as your short-term goals, but the admissions team has read generic lines about the applicant’s intention to be a force of good or leverage technology and hundreds of such cliches. Even small research connecting an emerging technology with the potential to use it for the beneficiary you are trying to help in the next 10-15 years will be more believable than a generic long-term goals statement.
3) Demonstrate Knowledge
If you are a Consultant working in the Pharma industry, you have a unique perspective on vaccine development, integrating insurance, regulations like HIPPA, and security of healthcare systems. Now, if your long-term goal is in the Pharma industry, the knowledge of how you will achieve your long-term goal should be shown in the essay. Even an outline of the challenges that need to be overcome will help you stand out from a generic fact-based narrative with no action plans.
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