Post-MBA Goals Essay: Research Like a Journalist
MBA Goals Essay - Choose one of 7 Identities
We are deeply influenced by our identities, and they are not stagnant. The biggest predictor of a person’s likelihood that they would volunteer for a cause is the identity they strongly believe they belong to.
When you mention your plan in your MBA Goals Essay or how you will contribute to the school community through school clubs and consulting engagements, deeply think about which identity resonates most with you. The authenticity in your writing will show if you care about your identity.
3 Strategies to Create Authentic Post-MBA Goals for Essays
Before drafting MBA application goals essay, understand these 3 Strategies to bring authenticity your post-MBA goals.
Columbia MBA Career Goals Essay Example: Enterprise Tech to Consumer Marketing
Columbia MBA Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job? (500 words) .” (Common for both January and August entering class)
Post-MBA Goal (Short-term): Enterprise to Consumer Marketing
Post-MBA Goal (Long-term): Marketing leadership role (CMO/VP) in the non-profit sector
Berkeley Haas MBA Goals Essay Example: Corporate Finance to Consulting
Haas MBA Career Goals Essay: What are your short-term and long-term career goals, and how will an MBA from Haas help you achieve those goals? (3-5 years short; a decade or more long-term goals) (300 words max)
Most top Business Schools have picked Finance or Consulting as a popular specialization based on their close network with recruiters. At Berkeley Haas School of Business also, Consulting was the clear winner (28.1%).
Pre-MBA Employer: Wells Fargo Securities
Pre-MBA Title: Associate
Answering Haas MBA Goals Essay: 3-Step Framework
Berkeley Haas MBA Goals Essay Question: What are your short-term and long-term career goals, and how will an MBA from Haas help you achieve those goals?
Advice from the Berkeley Haas MBA Admissions team: Short-term career goals should be achievable within 3-5 years post-MBA, whereas long-term goals may span a decade or more and encompass broader professional aspirations.
Wharton MBA Goals Essay – 5 Gap Narratives
How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (Professional Gain)(500 words)
MBA Goals Essay - Machine Learning/Data Analytics to Consulting
The technology applicant demographic that have fast-tracked into a career in technology has gained the insight that an ML career and super specializing in technology has its limitations.
Despite the 3-year ROI, an MBA is a path to mitigate any future risks for master’s degree holders in Data Analytics, Machine Learning, and those with a super specialization in Technology.
Investment Banking to Consulting - Use Pivot Story in MBA Goals Essay
Unusual career paths to Investment Banking, Portfolio Management, or PE are some of the best narratives I have read in open-ended essays.
You should incorporate the narrative even for the goals essay for these 3 scenarios:
MBA Goals Essay vs. Statement of Purpose
Those who have applied to master’s or undergraduate degrees in the US are aware of the Statement of Purpose or Purpose statement. It is a 250-500 word essay citing why a program and the degree is right for an applicant.
In MBA programs, the purpose statement is known as the Goals Essay.
Why Long-Term MBA Goals Essay should connect with Your Identity
Breaking stereotypes can go in surprising directions in an MBA application essay.
Indian-origin applicants in Rugby, American White Applicant with interest in Chinese Art, Chinese Applicants with virtuoso skills in Guitar are some that made me pause and think.
Improve Long-Term Goals MBA Application Essay – 3 Strategies
Writing about long-term career goals is an essential part of any MBA application goals essay. Having read hundreds of essays, I have seen a few common mistakes.
Here are 3 strategies to improve long-term career goals narrative:
Post-MBA Goals Essay – Humbleness vs. Ambition
I have read essays of applicants who were on the periphery of a startup’s growth, but the goals that they cite are ambitious and often mismatched with their skills and exposure. Here are 2 tips to improve the feasibility of your post-MBA goals.
1) Humbleness Myth
Post-MBA Goals Essay – The Cliche The Specifics and The Motivation
In this MBA Application Essay Tips, I will share three qualities to ensure that your post-MBA goals Essay meet the expectations of the admissions team.
1. The Cliché
2 Questions to Improve Believability of post-MBA Goals
Many times, applicants trying to be contrarian share their post-MBA goal where the industry or the function is unique. They think that by doing so, the Business School will pay attention. I have noticed this pattern among applicants from competitive demographic like American Investment bankers or Indian IT professionals, or VC analysts.
Don’t use this strategy.

