NYU Stern short-term Career Goals Essay - New Media to Learning from Old Media

In this example, the applicant - a YouTuber in the Technology industry shares how his passion for consulting overtook his interest in creating videos. Starting as a side gig to onboard friends who were starting their YouTube channel, the interest scaled into a full boutique marketing consulting startup.

By signing up with a Fortune 500 new media company, the applicant realized gaps in his understanding of strategic partnerships and building brands that he could learn from old media companies. Since NYU Stern collaborates with media giants, the applicant mentions the MBA program's specializations and experiential learning element that will help him learn firsthand about the media companies and the approach they used to scale.

Sample NYU Stern Essay: Short-Term Career Goals (149 Words)(Marketing Consulting – Fortune 500 New Media Companies)

As a YouTuber, I gained 100,000 followers in 2 years while working full-time. To help my peers kickstart their YouTube Careers, I began offering my consulting services in brand management. Last year, the revenue from my consulting crossed my YouTube Channel’s income. The decision to commit to my career in Marketing Consulting showed results as we booked our first Fortune 500 company.

With Stern MBA’s Entertainment and Media Specialization,

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