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Sample LBS MBA Essay: Post-MBA Goals (Hospitality to Consulting)

The first paragraph captures the trend in the hospitality industry that has kept them behind by over two decades. The candidate then describes the numerous strategies the team has adopted to improve the value offered to the guests, from monitoring the spending pattern to notifying the various department on the guest presence, in such a way that the responsibility is clearly defined.

The candidate then cites an MBA information session held in London where her role was to offer an excellent user experience for the admission and marketing team. The talk on London and the Future of Financing are pointed out as the triggering event for her interest in pursuing a post-graduate degree.

The next half of the essay provides details of the skills that the candidate has acquired in the industry and plans to develop through the LBS MBA core curriculum, the Global Experiential learning modules, and the Summer Consulting program.


At the end of the essay, the candidate mentions the short-term and long-term goals, giving the MBA Admission team enough context on whether the targets are achievable based on previous successes. The need to embrace consulting for a non-profit is not an additional experience but a crucial differentiator to serve Generation Z, the socially conscious and connected generation of our time. The candidate offers a recent scandal and share price trends, to make the point.

Sample LBS MBA Essay: Post-MBA Goals - How Prior Experience & LBS MBA will contribute (499 Words)

Eager to contribute and answer the most frequent question that Humanities major receive, ‘what use will the degree have, ‘I joined Z – the world’s largest hotel chain as an Experience Manager. The industry is a couple of decades behind in practices as close to 25% of the hotel staff still use pen and paper to note down requests. With an attrition rate of over 70% in the industry, the notes fail to pass on. We began parallelly designing the user experience for the employees as unhappy servers/cleaning staff, and the concierge can negatively impact the guest experience.

At a strategic level, we analyzed the spending patterns and ....
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LBS MBA Essay Guide

 

Question 1 (500 words): What are your post-MBA goals and how will your prior experience and the London Business School program contribute towards these?

Question 2. (200 words): What makes you unique?

Question 3 (500 words): (This question is optional) Is there any other information you believe the Admissions Committee should know about you and your application to London Business School?

Download F1GMAT's LBS MBA Essay Guide

About the Author 

Atul Jose

I am Atul Jose, Founding Consultant of F1GMAT, an MBA admissions consultancy that has worked with applicants since 2009.

 

For the past 15 years I have edited the application files of admits to the M7 programs: Harvard Business School, Stanford Graduate School of Business, the Wharton School, MIT Sloan, Chicago Booth, Kellogg School of Management, and Columbia Business School, together with admits to Berkeley Haas, Yale School of Management, NYU Stern, Michigan Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, SDA Bocconi, IESE Business School, HEC Paris, McCombs, and Tepper, plus other programs inside the global top 30.

 

My work covers the full MBA application deliverable: career planning and profile evaluation, application essay editing, recommendation letter editing, mock interviews and interview preparation, scholarship and fellowship essay editing, and cover letter editing for funding applications. Full bio with credentials and admit history is here.

 

I am the author of the Winning MBA Essay Guide, the best-selling essay guide covering M7 MBA programs. I have written and updated the guide annually since 2013, which makes the 2026 edition the thirteenth.

 

The reason I still write and edit essays every cycle: a good MBA essay carries a real applicant's voice. Writing essays for F1GMAT's Books and Editing essays weekly is how I stay calibrated to what current admissions committees respond to.

 

Contact me for school selection, career planning, essay strategy, narrative development, essay editing, interview preparation, scholarship essay editing, or guidance documents for recommendation letters.