If you have analyzed the curriculum of the top 50 MBA programs like how we have done, Strategy has slowly become an integral part of the core curriculum. Ten years back, the electives were filled with Strategy courses while core focused exclusively on Finance, Accounting, and Operations. Cambridge MBA also has embraced the demand to build a strong foundation in strategy. Any narrative that showcases your awareness that Strategy is equally important as functional knowledge, leadership, and communication would help you align with the goals essay.
Be careful not to reveal failures that show carelessness or poor perception of market dynamics.
In this example, we cite the example of a marketer who was entrusted with increasing the sign up of their tax planning software with intuitive design, clear value proposition, and easy to read statements on privacy. What started as an excellent tweaking exercise is pushed to its limit with the pressure from the CEO to increase cash flow. The applicant cleverly takes ownership of the ‘spectacular failure.’
Sample Cambridge MBA Essay - Learned from your most spectacular failure? (200 words) (Marketing)
In 2016, fresh out of college, I was hired as the in-house marketer to increase sign-up for <x> - the flagship tax planning software for small businesses and individuals. The subscription plan, messaging, and headline of the sign-up form was fine-tuned based on the marketing channel. Our extensive testing helped us find the optimum conversion ..
