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In this example, we cite the example of a consultant working for the government of India to decode the high open defecation. Applying complex data models, the candidate and his team came up with a formula that involved attacking the problem in three areas – infrastructure, awareness, and project allocation. The extensive study and analysis led to the recommendation to prioritize an infrastructure-driven solution. However, the candidate failed to decode the complexity of Indian culture and their deeply held beliefs. The lessons learned is an interesting perspective for solutions that is increasingly reliant on data and not enough on creativity, cultures, and beliefs.
