NYU Stern MBA Essay 1: Change: _________ it (350 word maximum, double-spaced, 12-point font)

In today’s global business environment, the only constant is change. Using NYU Stern’s brand call to action, we want to know how you view change. Change: _____ it. Fill in the blank with a word of your choice. Why does this word resonate with you? How will you embrace your own personal tagline while at Stern? Examples:
Change: Dare it.
Change: Dream it.
Change: Drive it.
Change: Empower it.
Change: Manifest it.
Change: [Any word of your choice.]

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Background Information: Volunteering for a non-profit, the applicant notices a pattern of donor interest that lasts more than the typical October-December peak giving season. 

Streamlining a process for relationship building with donors and a new set of performance metrics is the Empower It narrative.

Theme: Process Innovation

Theme (Explained): Process innovation could arise from re-imagining existing processes or introducing performance metrics that add new insights into existing processes. 

The essay shows how the metrics introduced by the applicant helped the non-profit prioritize new opportunities even after the season.

Profile: Consultant

Industry: Non-Profit

MBA Essay Strategy: Solution-driven narratives require a clear before and after comparison. 

For the essay, the before narrative is the non-profit’s passing on the leads to other non-profits since the donations – often winter clothes are cumbersome for the non-profit to store for the next winter.

Although from a logistic perspective, the solution makes sense, demonstrating why passing on leads without building a relationship with the donors is the first corrective action the applicant introduces.

I also wanted to show the applicant’s data-driven decision-making by mentioning the performance metrics that he introduced into the process. 

Opener: The opening line establishes the positive perception of the non-profit. Such an opening builds the case for questioning the current practice of passing on leads to other non-profits after the giving season.

NYU Stern MBA Change Essay Sample: Empower It (Behavioral Metrics in Non-Profit)(342 Words) 

Change: Empower it

<_x> had one of the best media coverage and goodwill among the residents of New York City’s three boroughs.

When I volunteered to help the team streamline their operations, I noticed that the promotions they ran from July to September for the best giving season – Oct to December, resulted in inquiries spilling over to January to July next year.

Often with requests for donating winter clothes or deliverables that are apt for the winter, the customer management team offered contacts of alternative charities or government organizations for such donations, missing a huge opportunity ..

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