NYU Stern MBA Essay 1: Change: _________ it (350 word maximum, double-spaced, 12-point font)

In today’s global business environment, the only constant is change. Using NYU Stern’s brand call to action, we want to know how you view change. Change: _____ it. Fill in the blank with a word of your choice. Why does this word resonate with you? How will you embrace your own personal tagline while at Stern? Examples:
Change: Dare it.
Change: Dream it.
Change: Drive it.
Change: Empower it.
Change: Manifest it.
Change: [Any word of your choice.]

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Background Information: While volunteering for a non-profit out of NYC that helps single mothers budget SNAP - a fund provided every month by the US government for low-income families, the applicant realizes the hardship single mothers face.

Theme: Financial Insecurity, Healthy Eating, Responsible marketing, Domestic Violence

Theme (Explained): Financial insecurity, when compounded by unhealthy eating habits and dysfunctional relationships, can ruin the future of children raised in low-income families.

The multi-prone attack on the challenges with ‘responsible’ marketing is a unique solution to the first problem low-income families face – obesity and type-2 diabetes.

Profile: Consultant

Industry: Non-Profit

MBA Essay Strategy: Instead of lobbying for legislative solutions to include a healthy food mandate for SNAP funds, the applicant charts an unconventional solution with marketing and branding.

For the essay, the first half is crafted in such a way as to build on the multiple struggles a single mother faces. I wanted to reiterate that the choice of healthy food for the family is the last thing on her mind. 

Under such stress, choices available in the supermarkets largely determine the consumption pattern. 

With strategic collaboration, incentives, and responsible marketing, the applicant could empower single mothers to choose healthy food for their families.

Opener: Starting with a trauma line is the best way to highlight an issue that plagues our society.

NYU Stern Change Essay: Empower It (Healthy Eating Habits for SNAP beneficiaries)(347 Words) 

Ms. Y’s helpless cry on the phone froze me. 

I couldn’t advise how to manage her SNAP funds when she revealed that the job loss of her partner triggered his violence. 

Recouping from the trauma, she received her first warning for missing work and the second warning from school for children’s poor grades. The fainting spell from type-2 diabetes didn’t ..

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