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LBS MBA What Makes you Unique Essay: Roles

LBS MBA Essay 2: What Makes you Unique (200 Words)

An applicant is unique when their multiple lived experiences through professional and personal roles create a unique profile that is unlike any of their peers. 

Most applicants choose to cite professional roles from their full-time or volunteering roles and articulate the influence of their diverse experiences on their thinking and decision-making. 

The 1st lived role that differentiates an applicant are narratives that capture two roles.

Case Study: Lived Professional Experience 

An applicant, a doctor who served in rural communities, pivoted to a policy role where he advised the city council on improving access to healthcare for low-income families. A surprising parallel existed for patients in rural communities and low-income families, with ‘trust’ in healthcare service at an all-time low. The policy rejection rates from insurers and a history of misdiagnosis were the cause of the discontentment. 

The solutions that the applicant suggested came from his experience coordinating with insurers and offering diagnoses for the patients. The follow-up visits were broken, and the policy solution addressed this crucial gap and created a new incentive to allow patients to seek coverage for follow-up visits, regardless of the gap between the first and subsequent visits. 

Anyone with only exclusive policy experience would not have brought the perspective of a doctor that the applicant’s lived professional experience offered.

The 2nd lived role that differentiates an applicant is in volunteering. 

Case Study: Volunteering Experience (Empathy-Based Solutions)

An applicant from a military family, who created a digital app to report symptoms of PTSD, shared the tendency of veterans to underreport their symptoms. Many such underreporting was cultural, and many were from a lack of insight into what counts as symptoms of PTSD.  Only with a haptic feedback mechanism that measured stressors, which correlated with PTSD biomarkers, could the applicant tweak the App and improve reporting. Later, when he volunteered for a non-profit offering counselling for veterans, the App offered in-depth reporting on the biomarkers – an insight that was quoted by lawmakers. 

The 3rd lived role that differentiates an applicant is personal. 

Case Study: Personal Experience (Flexible Work Culture)

An applicant who is the only caregiver for her ailing father offered a perspective on flexible working hours that were not driven by a day in the office but based on hours every day in the office. This was an unusual request at first, where an employee could choose to work from the office 2 days a week or choose to work four half days in the office. 
The flexibility gained company-wide support as working mothers could spend time overseeing the homework or drop their children off at school. 

The tweak in policy arose from a necessity, but the applicant interviewed working mothers and built consensus before approaching the senior leadership. 

Consensus building outside a professional context is a unique trait when an applicant talks about improving the working conditions of peers or any narrative around change in culture.


Read F1GMAT’s LBS MBA Essay Guide, where Atul Jose, the Author and Founding Consultant of F1GMAT's essay guides demonstrates how to write the uniqueness essay, with resourcefulness as a theme.

Reach out to Atul Jose to collaborate for your LBS and T20 MBA or Master's essays
 

LBS MBA Essay Guide

 

Question 1 (500 words): What are your post-MBA goals and how will your prior experience and the London Business School program contribute towards these?

Question 2. (200 words): What makes you unique?

Question 3 (500 words): (This question is optional) Is there any other information you believe the Admissions Committee should know about you and your application to London Business School?

Download F1GMAT's LBS MBA Essay Guide

About the Author 

Atul Jose

I am Atul Jose, Founding Consultant of F1GMAT, an MBA admissions consultancy that has worked with applicants since 2009.

 

For the past 15 years I have edited the application files of admits to the M7 programs: Harvard Business School, Stanford Graduate School of Business, the Wharton School, MIT Sloan, Chicago Booth, Kellogg School of Management, and Columbia Business School, together with admits to Berkeley Haas, Yale School of Management, NYU Stern, Michigan Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, SDA Bocconi, IESE Business School, HEC Paris, McCombs, and Tepper, plus other programs inside the global top 30.

 

My work covers the full MBA application deliverable: career planning and profile evaluation, application essay editing, recommendation letter editing, mock interviews and interview preparation, scholarship and fellowship essay editing, and cover letter editing for funding applications. Full bio with credentials and admit history is here.

 

I am the author of the Winning MBA Essay Guide, the best-selling essay guide covering M7 MBA programs. I have written and updated the guide annually since 2013, which makes the 2026 edition the thirteenth.

 

The reason I still write and edit essays every cycle: a good MBA essay carries a real applicant's voice. Writing essays for F1GMAT's Books and Editing essays weekly is how I stay calibrated to what current admissions committees respond to.

 

Contact me for school selection, career planning, essay strategy, narrative development, essay editing, interview preparation, scholarship essay editing, or guidance documents for recommendation letters.