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LBS MBA What Makes you Unique Essay: Self-Awareness Case Study

LBS MBA Essay 2: What Makes you Unique (200 Words)

Interestingly, what makes an applicant resourceful could also be a curse when the person doesn’t know when to quit and seek help. 

Quitting a path of problem-solving is considered a weakness in our culture, where every tale of persistence and resilience is praised, while ‘seeking a mentor’ or ‘seeking help’ is seen as a weakness in all quant-heavy cultures (Finance and Technology).  

Bringing self-awareness into problem solving or a career transition is the biggest difference between a successful and an unsuccessful applicant. 

The obvious strategy that most applicants use in the goals essay is an awareness of the skill gap. 

Applicants can take a step further and show self-awareness of the limitations of their resources to tackle a problem. 

Case Study: Self-Awareness (Lack of Resources)

One applicant, who was bringing rural healthcare services to women, quickly realized the limitations of not having sufficient funds to start rural healthcare centres. Her self-awareness on the funding cycle, the disbursement time, and the time it took to build infrastructure – typically 1-2 years is precious time to let women in rural heartland suffer. A spike in seasonal diseases made the decision easier. She started a hub and spoke model where her only investment was in mobile vans to collect samples and dispatch them to towns and cities nearby for testing. 

The applicant’s self-awareness about her limitations helped her search for an alternative solution.

The biggest challenge that I face as a consultant and an editor is to guide clients to reach that level of self-awareness to take corrective steps or improve the narrative to include examples where self-awareness is clearly demonstrated in the essay.

Read F1GMAT’s LBS MBA Essay Guide, where Atul Jose, the Author and Founding Consultant of F1GMAT's essay guides demonstrates how to write the uniqueness essay, with resourcefulness as a theme.

Reach out to Atul Jose to collaborate for your LBS and T20 MBA or Master's essays
 

LBS MBA Essay Guide

 

Question 1 (500 words): What are your post-MBA goals and how will your prior experience and the London Business School program contribute towards these?

Question 2. (200 words): What makes you unique?

Question 3 (500 words): (This question is optional) Is there any other information you believe the Admissions Committee should know about you and your application to London Business School?

Download F1GMAT's LBS MBA Essay Guide

About the Author 

Atul Jose

I am Atul Jose, Founding Consultant of F1GMAT, an MBA admissions consultancy that has worked with applicants since 2009.

 

For the past 15 years I have edited the application files of admits to the M7 programs: Harvard Business School, Stanford Graduate School of Business, the Wharton School, MIT Sloan, Chicago Booth, Kellogg School of Management, and Columbia Business School, together with admits to Berkeley Haas, Yale School of Management, NYU Stern, Michigan Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, SDA Bocconi, IESE Business School, HEC Paris, McCombs, and Tepper, plus other programs inside the global top 30.

 

My work covers the full MBA application deliverable: career planning and profile evaluation, application essay editing, recommendation letter editing, mock interviews and interview preparation, scholarship and fellowship essay editing, and cover letter editing for funding applications. Full bio with credentials and admit history is here.

 

I am the author of the Winning MBA Essay Guide, the best-selling essay guide covering M7 MBA programs. I have written and updated the guide annually since 2013, which makes the 2026 edition the thirteenth.

 

The reason I still write and edit essays every cycle: a good MBA essay carries a real applicant's voice. Writing essays for F1GMAT's Books and Editing essays weekly is how I stay calibrated to what current admissions committees respond to.

 

Contact me for school selection, career planning, essay strategy, narrative development, essay editing, interview preparation, scholarship essay editing, or guidance documents for recommendation letters.