Kellogg MBA Essay One: Intentionality is a key aspect of what makes our graduates successful Kellogg leaders. Help us understand your journey by articulating your motivations for pursuing an MBA, the specific goals you aim to achieve, and why you believe now is the right moment. Moreover, share why you feel Kellogg is best suited to serve as a catalyst for your career aspirations and what you will contribute to our community of lifelong learners during your time here.
Background Information: An entrepreneur shares his desire to leverage the learnings from the Kellogg MBA marketing major and take his product out of the commoditization spiral. He also plans to share his unconventional talent-building strategies with the Kellogg human capital club.
Theme: Inclusion, Growth
Theme (Explained): Kellogg MBA goals essay should ideally include two themes. One, what you could offer, and second, what you could learn. The applicant’s unconventional team-building and networking strategies are valuable for the Human Capital club and the larger Kellogg community.
Profile: Marketer, Entrepreneur
Industry: Technology
MBA Essay Strategy: Inclusivity is a value I wanted to establish early on before pivoting to the applicant’s motivations behind a Kellogg MBA. This is a unique transitionary strategy or a pillaring technique (see the chapter with the same title) where the writer builds themes in a disjointed fashion before tying it all together in the concluding two paragraphs.
For me, sharing the applicant’s role in recruiting talents from unconventional backgrounds was crucial before citing his potential role in the Kellogg admission team’s outreach program.
Also, I wanted to demonstrate an openness to address the gaps in the applicant’s skills, the learnings, and the experiences he plans to leverage with Kellogg MBA’s majors.
Opener: I wanted to establish the applicant’s switch to entrepreneurship without dwelling too much on his life before his venture.
Kellogg MBA: Motivation Essay (449 Words)(Entrepreneur with Branding Goals)
After selling B2B marketing solutions for 3 years, I designed a marketing application that seamlessly managed campaign schedules, analytics, chat history, and newsletters in an easy-to-use interface. Eager to build a customer support team, I posted my requirements on LinkedIn. Soon, I began receiving a call from <z>, who couldn’t complete even a single sentence in English. The fourth call was with a promise to be the most loyal soldier for the company.
As a test of my hypothesis that ‘attitude and commitment matters,’ I recruited ..
....
