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Duke Fuqua Post-MBA Career Goals Essay (ML to Marketing)

Applicants who had leveraged their skills for a technical role often find themselves typecast. An MBA becomes an essential path to breaking into a functional role in Management. Analytics to Marketing, FinTech to Finance, Technology Subject matter expertise to Product Management function, and Accounting to Investment Banking are a few popular transitionary goals.

Q) What are your post-MBA career goals? Share with us your first-choice career plan and your alternate plan.

In this example, the applicant - a Data Science specialist, found interesting insights while building data models and customizing the AI algorithm for a retail giant.  The insights became a triggering moment to explore the Marketing function. She volunteered in a marketing role for a non-profit and began creating processes in digital marketing that were founded on a feedback loop from beneficiary engagement. The IMPACT of the process redesign is quoted as the motivation for entering a core marketing function. As an alternative plan, the applicant is looking forward to gaining a deeper understanding of product marketing for another large client in the healthcare space.

Duke Fuqua Sample Post-MBA Career Goals (95 Words) (ML to Marketing)

As an ML specialist, I tweaked the algorithm for a retail giant. During the implementation of the solution, I studied customer behavior and learned to translate them to marketing goals. Although recruited for my technical expertise,

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