"You can successfully research MBA programs by using the following characteristics: Program format, Academic offerings, Faculty, Initiatives, Field studies, Cross-registration opportunities and Clubs"
Each one of my clients asks me this question as they begin to write the “Why Business School?” essay that most MBA programs require.
First, and most importantly, you need to know enough about these MBA programs to know if you should apply. You should not rely solely on USA Today rankings to decide for you. A lot of people do not consider this fact: you are the customer! Business schools are revising their programs, creating brochures, and traveling from state to state to convince you—the prospective candidate—to consider their programs. Each MBA application will cost a few hundred dollars and countless hours, so make sure the business schools have most of the parts you want from a school.
In addition to what you should include in your business school essays. I tend to read first drafts that include the “top notch student body, world-class faculty, and committed alumni network” as the reasons this particular candidate has chosen a certain MBA program. This person has not said anything. You need to be specific in demonstrating that you’ve taken time out to research the business school and that you have some legitimate reasons why you think their program fits with your needs. This doesn’t need to be excessive; however you need to show that you’ve taken the effort in your research.
You can successfully research MBA programs in only a few minutes. Check out the following characteristics of an MBA program to see what ways they agree with your professional goals, personality, and traits:
• Program format: case vs. lecture, traditional vs. accelerated, and opportunities for study abroad
• Academic offerings: specific classes in your areas of interest
• Faculty: certain specific professors that you might want to meet
• Initiatives: often MBA programs will emphasize certain disciplines for several years, hosting events, etc. These are given names like “The Entrepreneurship Program” or “The Healthcare Initiative”
• Field studies: faculty support for independent research, business plan development, etc.
• Cross-registration opportunities: what other resources does this business school have to offer?
Four to six sentences of solid writing on “Why our program?” should help you greatly. Remember, you will normally have tons of other material to discuss, so there is no reason to continue telling them about themselves.
For more robust guidance on your MBA application essays, check out the Stacy Blackman Consulting Essay Guide Series – school specific guides with essay tips, sample essays, information on what your target schools value and more.
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Founded in 2001, Stacy Blackman Consulting has helped thousands of MBA applicants gain admission to the most selective business schools in the world. The Stacy Blackman team, comprised of MBA graduates, former admissions officers and expert writers, editors and marketers, helps clients develop and implement a winning marketing strategy.
Stacy Blackman clients have a significantly increased probability of admission to top schools and are frequent recipients of merit scholarships. The company is regularly featured in publications such as BusinessWeek, the Wall Street Journal and the Economist. Visit the Stacy Blackman blog for daily news updates and admissions tips, and check out the company’s e-publications for more in depth school-by-school guidance.
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