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Top Case MethodWhile many credit Harvard Business School for the introduction of the case study method, few know that it was the second educational institution to use it. The first was the Harvard Law School, in 1870. HBS adopted this method in 1920.  Today, the case study method is the most popular tool in management education. And not surprising, the best colleges in the world have adopted this tool.

What is the case study method?

Case studies are the presentation of real life business scenarios that are complex and dependent on multiple variables. It includes information about that scenario as well as specific conditions in which it takes place. It could be a business dilemma, a policy decision, or an ethical question. Students have to analyze the facts, and find a feasible solution. The proposed solution should be supported by data and should be...


IMD vs INSEAD MBAIMD and INSEAD MBA programs seem to be different tier programs, but both MBAs are often shortlisted by aspirants who are planning to get into a top program in Europe. Let us look at eleven factors and compare the MBA programs.

1) Size

The primary difference between the two programs is the class size. IMD is targeted for a select few with just 90 students selected every year for the Full-time MBA Program. INSEAD Full-time MBA accepts over 1000 students.

2) Location

IMD’s Campus is located in Lausanne, a French-speaking City in Switzerland. It is just 62km from Geneva, one of the Financial Centers in the world. The largest employment opportunity in Lausanne is for the services sector, followed by manufacturing and processed goods sector. INSEAD, on the other hand, has a three-campus structure: Fontainebleau (Main Campus), Singapore and Abu Dhabi. With this structure, students can leverage the strengths of each of the locations – Europe, Asia, and the Middle East.

Flexibility: Insead > IMD...


Indian Institute of Management, Ahmedabad (IIMA) was founded in 1967 by the Government of India in collaboration with business visionaries. Today, it has cult status among Indian B-school aspirants and has grown into an EQUIS-Accredited internationally recognized management institution. Indian School of Business (ISB) was founded by a group of eminent industrialists and academicians in association with Kellogg and Wharton. The first student intake was in 2001, and in just a decade, the school is now nipping at the heels of IIMA for the title of India’s best B-school in most international rankings.

As we had shared with our clients in the Detailed Profile Evaluation Service, compare programs on factors that matter: course duration, class size, incoming class profile, admission chances, post-MBA salary, alumni network, post-MBA location, international partners, and course fees.

Although Indian B-schools rankings do not rate the AACSB-accredited ISB, students both in India and abroad have a fuzzy perception of...


When did ARTIFICIAL INTELLIGENCE (AI) become popular?

Before you ask whether a specialization MBA or Master's in Machine Learning is important, understand where it all began. Over 140 AI companies have been acquired since 2011 with the momentum on Mergers & Acquisitions peaking in 2016 resulting in 40 acquisitions, among which Google, Yahoo, Intel, Apple, and Salesforce, lead the pack.

Google with 11 acquisitions is leveraging technology to improve the search experience, new media technology, targeted advertising, and digital assistants for the Android OS.

The next wave of innovation is only restricted to tech giants as mid-sized companies and Businesses have yet to find value from AI to solve real-world problems.

California AI 2017 Snapshot


The real value of AI would be in FinTech

The authenticity of the founding story, the security risks, and the mass adoption of Bitcoin may be up for debate, but the technology behind the FinTech revolution – BlockChain as an alternative to the current cumbersome payment settlements is closer to reality. 15% of...


IMD DeanIn the second part of the interview, we learn how IMD pioneered the International Consulting Project, the career motivation of the MBA class, post-MBA roles, and the value the program offers for career switchers.

Consulting is the most popular industry for MBA candidates. The International Consulting Project (ICP), the 2-month experiential learning program looks extensive. Is the course only for candidates interested in consulting? Can you give us an overview of the type of projects?

IMD was first on the scene with ICPs almost 40 years ago, and companies come back to us year after year as they really appreciate the value of the insights they gain from our MBAs.

The ICPs take place in the second half of the program and are a great platform for all of our participants to put into practice everything that they have learned during the year and realise how far they have come. It is a step back into the real world. They are no longer working within the safety of the IMD bubble but are working on a real strategic challenge faced by a...

IMD DeanWe interviewed Seán Meehan – the Dean of the MBA program at IMD Business School. In the first part of the interview, we find out the biggest misconception about the full-time MBA program, the teaching methodology, chances for younger applicants, and the unique class profile.


What is the biggest misconception about IMD Full-time MBA program?


Some people believe our program is not diverse. The IMD MBA is the most diverse program in the world! With one section of 90 students of which 26 are female, our participants ranging in age from 25 to 38 represent 43 nationalities and come from every industry imaginable. We see a growing interest in technology and healthcare as well as from female applicants.

What is the teaching methodology adopted at IMD?

IMD is a business school not a university.

Our faculty are constantly consulting, researching and working with executives on current issues and challenges being faced by companies today. They therefore bring into the auditorium a...


Oxford MBA interviewIn the second part of the interview with Mark O’Brien, we find out why Oxford MBA is leading the trend in enabling candidates to pursue Entrepreneurship. We also learned how the MBA program nurtures Social Impact as a lifelong value.

From the 300+ size of the latest class, 11% are starting their Business. That is an incredible record. How does Oxford MBA encourage Entrepreneurship?

Oxford does have a strong cohort of entrepreneurs, both joining the programme and those switching to entrepreneurship after graduation. In addition to the integrative module on entrepreneurship, all students undertake an Entrepreneurship Project and develop a complete business plan which is presented to a panel of invited venture capitalists and other practitioners. Whether the student already runs a business, or they are considering making a move into entrepreneurship, this is a great chance to develop new products or business models in a safe environment.

We also offer an optional co-curricular course called VIEW (Venture Idea Generation Workshop).

Working in teams, participants will practice important...




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