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3 Strategies to Create Authentic Post-MBA Goals for Essays

Before drafting MBA application goals essay, understand these 3 Strategies to bring authenticity your post-MBA goals.

1) Finding the School’s Reputation

No matter how much schools customize their curriculum and offer majors and specializations, there are four types of Business Schools – General Management, Finance, Consulting, and Schools with high Technology placement. These schools know very well the kind of application pool they are targeting. So if you write a post-MBA goal to transition into, say, Investment Banking and the placements in the school are mostly in Consulting and Technology, regardless of the feasibility of your goals, the school might not help you reach that goal.  

To create authentic post-MBA goals, you must research the feasibility of achieving the post-MBA placement. We have an excellent research section, where we cover salary, curriculum, and placement trends.

2) Temperament

Your recommender is the first person to validate the key personality traits required to transition into a career if your post-MBA goal is about career transition or highlight your leadership traits if the post-MBA goal is ambitious and requires specific leadership qualities. You can brainstorm with me by Subscribing to F1GMAT’s recommendation letter editing service. With the service, I will create a guideline document that will help the supervisor cite and expand on qualities required for your post-MBA goal.

The #1 reason applicants are rejected is a mismatch in temperament. If you were in a desk job – Technology and the post-MBA role is geared towards collaborating with multiple stakeholders, you need a credible volunteering experience to validate the goal.

The same goes for ambitious post-MBA goals like starting a non-profit or a company that serves underserved communities. All these goals would be believable if you were the primary person to start an initiative in your company or the non-profit you served. You don’t need exact entrepreneurial experience to cite entrepreneurial goals, but it improves the authenticity of your story if you started ventures regardless of the outcome or size.

3) Performance Metrics

Most applicants who are transitioning to another industry or function realize fast that they have used their growth and acquisition of skills to achieve the company’s objective. Now is the time to expand on other aspects of their personality to transition into another industry or function, but how do you do that without showing some dip in performance?

This is a delicate topic.

You must work closely with the supervisor to ensure that poor performance in, say, a project is not included in the weakness question of the recommendation letter. I remember watching Mike Tyson’s last bout. When the sports reporter asks him why he is retiring, Mike honestly replies, “I can train and be fit, but I don’t have the fight and guts anymore.” So don’t include your knocked out project in your weakness essay or your supervisor’s feedback question.

The best strategy is to approach supervisors who saw you at your peak and then develop a strategy for your recommendation letter. If you need my help with MBA application strategy, essay editing, recommendation letter editing, or resume editing, Contact me, Atul Jose

 

About the Author 

Atul Jose

I am Atul Jose, Founding Consultant of F1GMAT, an MBA admissions consultancy that has worked with applicants since 2009.

 

For the past 15 years I have edited the application files of admits to the M7 programs: Harvard Business School, Stanford Graduate School of Business, the Wharton School, MIT Sloan, Chicago Booth, Kellogg School of Management, and Columbia Business School, together with admits to Berkeley Haas, Yale School of Management, NYU Stern, Michigan Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, SDA Bocconi, IESE Business School, HEC Paris, McCombs, and Tepper, plus other programs inside the global top 30.

 

My work covers the full MBA application deliverable: career planning and profile evaluation, application essay editing, recommendation letter editing, mock interviews and interview preparation, scholarship and fellowship essay editing, and cover letter editing for funding applications. Full bio with credentials and admit history is here.

 

I am the author of the Winning MBA Essay Guide, the best-selling essay guide covering M7 MBA programs. I have written and updated the guide annually since 2013, which makes the 2026 edition the thirteenth.

 

The reason I still write and edit essays every cycle: a good MBA essay carries a real applicant's voice. Writing essays for F1GMAT's Books and Editing essays weekly is how I stay calibrated to what current admissions committees respond to.

 

Contact me for school selection, career planning, essay strategy, narrative development, essay editing, interview preparation, scholarship essay editing, or guidance documents for recommendation letters.