What to write in your Essays: Setbacks vs. Failures vs. Catastrophic Failures
As you might have experienced by now, switching styles is not easy in MBA Application Essays. We tend to overdo the blog part with self-references, slangs, or try our hand at humor. Essays have no place for any. But with recent edits in our review service, one part that has helped my clients is the Art of Pillaring. I have included a chapter on it in Winning MBA Essay Guide. The idea is to break the expected series of events. Do parallel storytelling or jumble the sequence to such a degree that you find the perfect balance in narrative and a standard essay.

