Helping MBA applicants create memorable Essay forces consultants like me to differentiate the cliched from the original. It is not obvious to MBA Applicants. So, here you go:
Top 5 characteristics of a cliched MBA essay:
1. Attribution Error
You can’t write interesting narratives without reflecting and connecting two events. This essential skill can lead to misguided attribution and flawed causal relationship. The success of a project – timeline, exceeding quality guidelines and helping the company acquire a new asset or improving their stock value or reputation, depends on multiple factors.
In a hurry to quantify IMPACT, MBA applicants either overestimate their contribution or doesn’t cover the direct correlation of their contribution to the company’s quarterly/annual results. Both stem from Attribution Error.
The sales-oriented applicant (working in Advertising/Marketing) has a natural inclination to exaggerate while applicants from Finance/Technology underestimate their contribution or pigeonhole themselves to a function without simplifying their function for IMPACT.
The brainstorming as part of...
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