Harvard Business School hosts one of the most popular MBA programs in the world. On an average, every year, they get over 9000 applications and corresponding essays. No matter how strong the AdCom Essay review team is, one Essay Reviewer is likely to read 100s of essays. No matter how good you are with GMAT, GPA, and Diversity of experience, the essays still matter.
So what do you mean by Emotional connection in an essay?
It is simply this – “The AdCom” has to care about your story.
Here are four Easy ways to create that Emotional Connection with the AdCom:
a) Convey Perpetual Motion
What makes our stories unique in MBA Application Essays is the nature of perpetual motion that we are in, and the words that convey this motion. If your essay looks like a mundane, “How I managed a challenging team,” then you will be among the rest of the rejected application essays. Convey motion – how you did it, what steps you took, what were the setbacks, how did you correct it, and how you managed to give your best shot. The journey is what matters.
b) Human Emotions
Although AdCom are a professional group, they are still humans. When we read an essay, what immediately connects us to the story is the emotion that is conveyed in the journey. It is not the absence of negative emotions that prove that you are a leader but how you controlled it is what really matters.
If you are not sure about the difference between relevant negative and positive emotions, here is a list of key emotions that are worth mentioning in MBA Application Essays:
Negative Emotions
- Anger
- Anxiety
- Doubt
- Embarrassment...
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