An average human makes 27 decisions per day, from selecting the tie, to choosing grocery, to making life-altering commitments. Decisions that demonstrate courage in leadership has one thing in common: lack of information. Decisions taken in wars are a classic example. Despite the state of the art spying devices, the go-ahead to attack or defend depends on the strength of the enemies, the capability of the team, the support from air troops, but most importantly, on your team’s courage.
Courage in Leadership (Example for MBA Application Essay)
An applicant was leading a campaign for a dying brand (less than 1% market share). The nostalgia associated with the brand was strong. Social Media users often shared how much they loved having the cereal when they were young, and to what extent they would go to get a taste of their favorite spherical cereal pieces. Unfortunately, the demand dipped in mid-2005 and never recovered. The company was forced to reduce production, and that limited the availability. The campaign was not just about keeping the brand alive. The applicant had to make recommendations on optimal production volumes based on the response of the campaign. Leadership in the campaign meant envisioning an ideal outcome (5% market share), pre-meditating the obstacles (competitor’s price wars, limited budget), and developing a comprehensive plan for handling the obstacles.
Within a week of the campaign, a video made by the applicant’s agency mixing an 80s Ad Video of the same brand went viral, and customers started scavenging the local stores for the limited supply of cereals. As store managers would attest, once customers find the product unavailable, they will stop searching, even if the products become available next week.
The parent company that produced the brand survived on the sales of a brown bread product. The applicant analyzed the response on social media, the visits to the brand’s new landing page, validated the feedback from Store Assistants, and then recommended an audacious move – reduce production of the brown bread by half, and upscale production for the Cereal by 500%. The owners of the company – a likable couple in their 70s could not support the recommendation.
To prove his point, the applicant set up a food truck with Cereals – an unlikely sight in the US, and started selling through four sections of the neighborhood, where the millennial density was high. Within an hour, the Cereals were sold out. There were no discount coupons or special offers. He used an Ad Jingle from the same video and plastered the truck with images of the lead characters in the Ad. A throwback to the 80s resurrected the sales for the dying brand. The owners agreed for a limited time (1 month) production hike. Within a month, the brand made a comeback and captured 7% of the market share.
How did the MBA Applicant demonstrate Courage in Leadership?
The company, its legacy and hundreds of employee’s livelihood were at stake. Despite excellent trial sales, studies have shown how sales dip in real markets, but the applicant saw the enthusiasm first hand and knew that the brand had a loyal following.
The risky recommendation would have potentially bankrupted the parent company. When the owners hesitated, he didn’t allow his ego to take over. Instead, he proved otherwise through market testing.
Do leaders make decisions on Intuition?
Despite the popular opinion that leaders make decisions based on intuition, studies have found that they have a secret weapon – multiperspective data on the latest trends. Leaders are good devil’s advocates and question their assumptions much more than anyone else. This tendency honed their intuitive capacity.
The applicant questioned the assumption that Nostalgia does not sell through market testing and stuck with the decision to roll out the phased out product.
For Examples of Leadership, Communication and School-specific MBA Application Essay Tips, Download F1GMAT's Winning MBA Essay Guide
Sample Essays + Essay Writing, Review & Editing Tips + 15 School-Specific Tips = Winning MBA Essay Guide
"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." - MIT Sloan MBA Candidate
Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.
ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?
You know why parables shared 1000 years ago are still shared among us?
Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.
F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.
Who Should Buy The Winning MBA Essay Guide?
If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.
If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.
If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.
If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.
If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.
Winning MBA Essay Guide Includes
+Harvard MBA Essay Tips (2020 Entering Class) (NEW)
Sample Harvard MBA Essay – Gratitude & Giving Back (318 Words)
Sample Harvard MBA Essay – Entrepreneurship (Influence of Childhood) (667 Words)
Sample Goals Essay 1: Enterprise Technology to Consumer Marketing (496 Words)
Sample Goals Essay 2: Healthcare (Finance to Consulting) (499 Words)
Sample Goals Essay 3: FinTech (Product Manager to Strategy) (482 Words)
Sample Columbia Good Fit Essay 1: Value from NYC (237 Words)
Sample Columbia Good Fit Essay 2: Entrepreneur Mindset (Persistence/Creativity/Opportunity Seeking) (237 Words)
Sample Columbia Good Fit Essay 3: Teamwork and Learning (242 Words)
Sample Columbia MBA Leader I admire Essay #1 (Elon Musk) (250 Words)
Sample Columbia MBA Leader I admire Essay #2 (Father) (244 Words)
Sample Columbia MBA Leader I admire Essay #3 (Mother) (243 Words)
Sample Columbia MBA Leader I admire Essay #4 (Math Teacher) (242 Words)
Sample Columbia MBA Leader I admire Essay #5 (Co-Founder) (250 Words)
Sample Why Stanford MBA Essay (Consulting)(399 words)
Sample Why Stanford MBA Essay (Tech Entrepreneur) (390 words)
Sample Booth MBA Essay #2: Leadership experience (Teach for America)(640 Words)
+ MIT Sloan MBA Essay Tips (2019 Entering Class)
Personality Type (Accepted MIT Sloan Students)
Cover Letter Checklist
Sample Essay 3: Extra-Curricular and How enriched you are
+ Haas MBA Essay Tips (2018 Entering Class)
Sample MBA Essay: Non-Profit
Sample MBA Essay: Technology
Sample MBA Essay: Marketing
Sample MBA Essay: Getting Fired
Sample MBA Essay: Diverse and Inclusive Culture
Sample MBA Essay: Leadership
Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help
+ Yale SOM MBA Essay Tips (2019 Entering Class)
Sample Yale SOM MBA Essay: Business Development (Mobile Start-Up)(486 Words)
Sample Yale SOM MBA Essay: Investment Banking (IB)(404 Words)
Sample Yale SOM MBA Essay: Consulting (442 Words)
Sample Yale SOM MBA Essay: Technology (452 Words)
Sample Yale SOM MBA Essay: Marketing (492 Words)
Sample Yale SOM MBA Essay: Entrepreneurship (497 Words)
+ Ross MBA Essay Tips (2019 Entering Class)
Sample MBA Essay: Finance Professional who was a former member of a rock band (96 Words)
Sample MBA Essay: Marketing Professional with a hidden talent to do Impression (100 Words)
Sample MBA Essay: Life Philosophy through the prism of an Entrepreneurial failure (94 Words)
Sample MBA Essay: Consulting for a Pharma Giant (Made a Difference) (91 Words)
Sample MBA Essay: Three-Level Sanitation Campaign (100 Words)
Sample MBA Essay: Water Conservation Kit (99 Words)
Sample MBA Essay: Losing client (100 Words)
Sample MBA Essay: Misreading Market Conditions (93 Words)
Sample MBA Essay: Strategic Planning vs. Tactical Dominance in Chess (97 Words)
Sample MBA Essay: Out of my comfort zone(extra-curricular) (93 Words)
Sample MBA Essay: Out of my comfort zone (Daily Science Show) (99 Words)
Sample MBA Essay: Simplifying Operations for Manufacturing (extra-curricular) (90 Words)
Sample MBA Essay: I am aware that I am different (Leadership and Culture) (98 Words)
Sample MBA Essay: I am aware that I am different (Technology Project and Last-minute change) (98 Words)
Sample MBA Essay: I am aware that I am different (Making Business metrics relevant to a Creative team) (91 Words)
Sample MBA Essay: I find it Challenging when People (Timidity)(98 Words)
Sample MBA Essay: I find it Challenging when People (Laziness)(100 Words)
Sample MBA Essay: I find it Challenging when People (Pessimism) (96 Words)
Sample Essay – Short-term Goals and why the goal is the right choice for you (Technology to Marketing)(299 Words)
+ London Business School MBA Essay Tips (2019 Entering Class)
London as the Financial Hub
London as the Technology Hub
London as the Consulting Hub
Sample LBS MBA Essay (A Career Switcher from Hospitality to Consulting) (499 Words)
Sample Short-term Goals Essay – Technology to Consulting (100 Words)
Sample Long-term Goals Essay – Consulting for Government (100 Words)
Sample Long-term Goals Essay – Plan B (89 Words)
Framework for Answering the Duke Fuqua 25 Random Things
Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)
+ NYU Stern MBA Essay Tips (2019 Entering Class)
Sample NYU Stern Essay 1: Goals (498 Words) (Finance)
5 Examples with Images
7 Professional Gains
Sample Wharton MBA Essay 1: Gain professionally from the Wharton MBA? (473 words)
Sample Wharton MBA Essay #2: Math Tutoring and Experimental music’s value (388 Words)
+ The Art of Storytelling
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses