INSEAD MBA Job Essay: Briefly summarize your current (or most recent) job, including the nature of work, major responsibilities, and where relevant, employees under your supervision, size of budget, clients/products and results achieved. (200 Words)
INSEAD MBA Profile Example: A profile with 5 years of experience in three startups, starting as a Business Development (BD) Manager, transitioning to a role where he had to manage BD and Marketing, with the current job as a Growth Manager.
Start-up One: Pre-owned Auto E-commerce startup
Start-up Two: Leading Indian online marketplace for household services
Start-up Three: Online Marketplace for Gold Loans
As you can see, if you have three diverse industry experiences, especially someone who is working in Business Development and Marketing, it is a great opportunity to create immersive knowledge about the market dynamics, competitors, and value proposition for the customer base. Don’t miss the opportunity to highlight ‘fast learning,’ team building, and brand positioning as unique strengths. You have the experience to show. Same for those who are working as Management Consultants with multiple (4-5) industries in a span of 5-6 years.
Pro Tip: There would be several metrics that would not be captured in the resume to improve readability. I edit out entries that are unnecessary or redundant for the resume entry. Strategically include them in short questions/essays in your MBA application.
Repeat the ‘important’ metrics like size (customer base, project, or reach) and IMPACT (revenue, growth, and partnerships) but offer context through additional metrics.
Sample Essay: Summarize Current job Nature of work Major Responsibilities (200 Words)
I currently manage a sales team of 30 to increase X’s Gold loan reach to ten cities and achieve a target of 10m INR a day. By establishing a touchpoint that communicates with existing and potential customers only when financing is due for renewal, or an emergency demand emerges, I have led the team to improve the conversion from 4% to 7%, bringing in an additional $5m last quarter.

