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Here is how Business Schools Measure Emotional Intelligence

Emotional IntelligenceEmotional Intelligence emerged in the public domain in 1990 with the influential article – “Emotional Intelligence” in the journal - Imagination, Cognition, and Personality, but became part of general vocabulary in 1995 with Daniel Goleman’s book Emotional Intelligence: Why It Can Matter More Than IQ.

Business Schools have adapted the essays to measure some of the key metrics that are used to analyze emotional intelligence.

Why Emotional Intelligence is important for management?

A high IQ or ability to solve Quant and Verbal, as measured by GMAT, does not reveal whether a person can excel in a team environment. Are the candidates self-aware? Can they manage their emotions? Can they communicate effectively? Will they manage and respond to a team’s emotional cycles? Can they maintain focus on the bigger picture?
Essays in MBA application measure four aspects of emotional intelligence: clarity of thoughts, motivation, persistence, and ability to recognize emotions.

1) Clarity of Thoughts

Most MBA application essays are still in written format. To write effectively about one’s weaknesses, strengths, failures and successes, candidates have to analyze their career and personal life with minimum biases, even before writing a single word. With each question, essays measure personal attributes and applicants who understand the scope & context of the question will be able to convey their thoughts in a concise manner.

2) Motivation

Another common theme in MBA application essays is motivation. The “Why MBA” and “Why Now” essay questions are some of the classic examples. These are the first set of questions that give insights into the candidate’s psyche. Are they motivated to change their career path with one year/two-year break, and switch job functions, industries or both? Although words can mask emotions, eventually the coherence of argument and knowledge about post-MBA career paths will be evident in the essays. Unless the candidate does due diligence with Business School research, and understand the various career paths that she can take, the essays will not be effective.

Motivation is not limited to the “Why MBA” questions. AdCom also wants to learn how candidates motivate themselves after failure and how they motivate team members to achieve common goals.

3) Persistence

Another key trait that constitutes emotional intelligence is persistence. Delayed gratification is a key behavior characteristic that is integral in developing persistence. Often, the ones who quit a project midway or give up on a goal are the ones who do not believe in delayed gratification, and cannot foresee a better future. Applicants should be able to articulate the motivation behind persisting. What are the aspects of the goal that motivated the applicant to persist even under extreme pressure? How did they envision a better future?

4) Ability to Recognize emotions

Recognizing emotions is the foundation for Emotional Intelligence (EI). According to Peter Salovey and John D. Mayer - the first researchers to bring EI to mainstream, Emotional Intelligence is:

“the subset of social intelligence that involves the ability to monitor one's own and others' feelings and emotions, to discriminate among them and to use this information to guide one's thinking and actions"

To recognize emotions in oneself and others, the applicant should be sensitive to each emotional states. To acknowledge negative emotions, applicants should be mature - one of the qualities that the AdCom admire. To think clearly and act, after recognizing negative emotions, requires focus on team goals.
Once you understand the four characteristics that Business Schools use to measure Emotional Intelligence, it will be easier to review the essay, and measure its effectiveness.


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Pages: 787

Winning MBA Essay Guide Includes

+Harvard MBA Essay Tips (2020 Entering Class) (NEW)

   Sample Harvard MBA Essay – Gratitude & Giving Back (318 Words)
   Sample Harvard MBA Essay – Entrepreneurship (Influence of Childhood) (667 Words)
   Sample Harvard MBA Essay - Volunteering (Mental Health Awareness)  (776 Words)

+ Columbia MBA Essay Tips (2020 Entering Class) (NEW)

   Sample Goals Essay 1: Enterprise Technology to Consumer Marketing (496 Words)   
   Sample Goals Essay 2: Healthcare (Finance to Consulting) (499 Words)   
   Sample Goals Essay 3: FinTech (Product Manager to Strategy) (482 Words)   
   Sample Columbia Good Fit Essay 1: Value from NYC (237 Words)   
   Sample Columbia Good Fit Essay 2: Entrepreneur Mindset (237 Words)   
   Sample Columbia Good Fit Essay 3: Teamwork and Learning (242 Words)   
   Sample Columbia MBA Leader I admire Essay #1 (Elon Musk) (250 Words)   
   Sample Columbia MBA Leader I admire Essay #2 (Father) (244 Words)   
   Sample Columbia MBA Leader I admire Essay #3 (Mother) (243 Words)   
   Sample Columbia MBA Leader I admire Essay #4 (Math Teacher) (242 Words)   
   Sample Columbia MBA Leader I admire Essay #5 (Co-Founder) (250 Words)    

+ Wharton MBA Essay Tips (2020 Entering Class) (NEW)
   Sample Wharton MBA Essay:Gain professionally from the Wharton MBA? (473 words)  (Consulting to Finance)
   Sample Wharton MBA Essay:Gain professionally from the Wharton MBA? (482 Words) (VC to Consulting (Healthcare))
   Sample Wharton MBA Essay:Gain professionally from the Wharton MBA? (497 Words) (Business Development to Finance (Non-Profit in Energy))
   Sample Essay #2: Math Tutoring and Experimental music’s (388 Words)  
   Sample Essay #2: Non-Profit – Obesity Epidemic and Healthy Lifestyle (399 Words)  
   Sample Essay #2: Non-Profit – Energy Efficient Offices (395 Words)   
+ Stanford MBA Essay Tips (2020 Entering Class) (NEW)

    Sample Why Stanford MBA Essay (Consulting)(400 words)    
    Sample Why Stanford MBA Essay (Tech Entrepreneur) (390 words)    
    Sample Why Stanford MBA: Finance to Green Energy Consulting (389 Words)
    Sample Why Stanford MBA: Private Equity to Operations(399 Words)    
    Sample Essay A: What matters most and why? (740 Words)(Balance in Life)    
    Sample Essay A: What matters most and why? (750 Words)(Vulnerability and Learning)    
    Sample Essay A: What matters most and why? (748 Words)(Freedom and Commitment)

+ Chicago Booth MBA Essay Tips (2020 Entering Class)(NEW)   

   Sample Goals Essay #1: Oil & Gas to Consulting (475 Words)
   Sample Goals Essay #2: Social IMPACT to Marketing (Non-Profit) (472 Words)
   Sample Goals Essay #3: Accounting to Entrepreneurship (Fashion)(495 Words)
   Sample Goals Essay #4: Technology (Programming to Product Development) (493 Words)
   Sample Leadership Experience & Choices Essay #1 (492 Words)(Father’s Restaurant Business and Leadership)
   Sample Leadership Experience & Choices Essay #2 (639 Words) (Teach for America and Leadership)
   Sample Leadership Experience & Choices Essay #3 (496 Words)(Opioid Crisis and Healthcare Innovation)  
   Sample Leadership Experience & Choices Essay #4 (500 Words) (Disrupting the Food Supply Chain)

+ INSEAD MBA Essay Tips (2020 Entering Class)(NEW)

    Sample Essay: Candid Description, Strengths & Weaknesses (Marketing Lead) (499 Words)  
    Sample Essay: Candid Description, Strengths & Weaknesses (Consulting to Product Development) (492 Words)  
    Sample Essay: Achievements and Failures (398 Words) (Technology Consultant)
    Sample Essay: Achievements and Failures (395 Words) (International Relations) (Negotiations)
    Sample Essay: Extra-Curricular and How enriched you are (272 Words) (Hiking and Vlogging)
    Sample Essay: Extra-Curricular and How enriched you are (298 Words) (Improv Acting)

+ Haas MBA Essay Tips (2020 Entering Class)(NEW)
     Sample Haas What Makes you feel Alive (Start-up in Cryptocurrency) (294 Words)
     Sample Haas What Makes you feel Alive (Design as a tool for Change) (294 Words)
     Sample Haas What Makes you feel Alive (Flying and AI in Healthcare)(299 Words)
     Sample Haas MBA Enhance Leadership Profile (Trust-Based Leadership)(Team Building – Technology) (292 Words)    
     Sample Haas MBA Enhance Leadership Profile (Need-based Leadership) (Non-Profit for working Mothers) (300 Words)
     Sample Haas MBA Enhance Leadership Profile (Perspective-based Leadership) (Leadership by Trial and Error) (299 Words)       
+ Yale SOM MBA Essay Tips (2020 Entering Class)(NEW)      

     Sample Yale Committment Essay: Business Development (Mobile Phone Start-Up)(485 Words)  
     Sample Yale Committment Essay: Investment Banking (IB)(404 Words)
     Sample Yale Committment Essay: Consulting (447 Words)
     Sample Yale Committment Essay: Technology (448 Words)
     Sample Yale Committment Essay: Marketing (491 Words)
     Sample Yale Committment Essay: Entrepreneurship (496 Words)
     Sample Yale Committment Essay: IMPACT Investing (495 Words)
     Sample Yale Committment Essay: Oil & Gas to Clean Energy (Consulting) (464 Words)

+ Ross MBA Essay Tips (2020 Entering Class)(NEW)      
    Sample MBA Essay: Finance Professional & a former member of a rock band (96 Words)   
   Sample MBA Essay: Marketing Professional with a talent to do Impression (100 Words)   
   Sample MBA Essay: Life Philosophy through an Entrepreneurial failure (94 Words)   
   Sample MBA Essay: Consulting for a Pharma Giant (Made a Difference) (91 Words)   
   Sample MBA Essay: Three-Level Sanitation Campaign (100 Words)   
   Sample MBA Essay: Water Conservation Kit (99 Words)   
   Sample MBA Essay: Losing client (100 Words)   
   Sample MBA Essay: Misreading Market Conditions (93 Words)   
   Sample MBA Essay: Strategic Planning vs. Tactical Dominance in Chess (97 Words)   
   Sample MBA Essay: Out of my comfort zone(extra-curricular) (93 Words)   
   Sample MBA Essay: Out of my comfort zone (Daily Science Show) (99 Words)   
   Sample MBA Essay: Simplifying Operations (extra-curricular) (90 Words)   
   Sample MBA Essay: I am aware that I am different (Leadership and Culture) (98 Words)   
   Sample MBA Essay: I am aware that I am different (Technology Project) (98 Words)   
   Sample MBA Essay: I am aware that I am different (Making Business metrics relevant to a Creative team) (91 Words)   
   Sample MBA Essay: I find it Challenging when People (Timidity)(98 Words)   
   Sample MBA Essay: I was challenged when (Change in Scope) (99 Words)  
   Sample MBA Essay: I was challenged when (Team Failed) (100 Words)  
   Sample Essay – Short-term Goals and why the goal is the right choice for you (Private Investment as a Tool for Change) (294 Words)
   Sample Essay – Short-term Goals and why the goal is the right choice for you (Education to Consulting) (299 Words)

   Sample Essay – Short-term Goals and why the goal is the right choice for you (Software Development to Sales to Marketing) (293 Words)
+ Duke Fuqua MBA Essay Tips (2020 Entering Class)(NEW)
    Sample Why MBA Right Next Step for you (100 Words) (Gap in Knowledge in Strategy and Finance)   
    Sample Post-MBA Career Goals (99 Words)(Marketing for FinTech)   
    Sample Why MBA Right Next Step for you (98 Words)(Engineering to Marketing)   
    Sample Post-MBA Career Goals (94 Words)(Marketing Consulting firm and Product Marketing)   
    Sample Why MBA Right Next Step for you (100 Words) (Hobby to Business)   
    Sample Post-MBA Career Goals (99 Words) (Interior Design Business with AR)   
    Framework and Examples for Answering Duke Fuqua 25 Random Things with 5 Samples
    Sample Duke Fuqua Essay: The Fuqua community and you (784 Words)  
+ NYU Stern MBA Essay Tips (2020 Entering Class) (NEW)
     Sample NYU Stern Essay 1: Goals (500 Words) (Finance)
     Sample NYU Stern Essay 1: Goals (495 Words)(Consulting)
     Sample NYU Stern Essay 1: Goals (500 Words)(Product Management)
     Essay 3:  Personal Expression (a.k.a. "Pick Six")    
     5 Examples with Images

+ Darden MBA Essay Tips (2020 Entering Class)(NEW)   

     Sample Darden MBA Essay – Meaningful IMPACT (Fear-based to team-based culture) (199 Words)
     Sample Darden MBA Essay – Different Perspective and IMPACT on worldview (Life Experience) (191 Words)
     Sample Darden MBA Essay – Different Perspective and IMPACT on worldview (Courage)(199 Words)
     Sample Darden MBA Essay – Different Perspective and IMPACT on worldview (Team Diversity) (193 Words)
     Sample Darden MBA Essay – About yourself Personal, Professional or Both (100 Words) (Near Death Experience)
     Sample Darden MBA Essay – About yourself Personal, Professional or Both (99 Words) (Networking)
     Sample Darden MBA Essay – About yourself Personal, Professional or Both (100 Words) (Mountaineering)
     Sample Darden MBA Essay: Short-term Post-MBA career goal (150 words) (Technology to Consulting)
     Sample Darden MBA Essay: Short-term Post-MBA career goal (150 words) (Product Management)
     Sample Darden MBA Essay: Short-term Post-MBA career goal (149 words) (Investment Banking to Private Equity)
     Sample Essay – Where you want to go with Darden (47 Words) (Uganda)
     Sample Essay – Where you want to go with Darden (49 Words) (Sweden)
     Sample Essay – Where you want to go with Darden (48 Words) (China)

+ MIT Sloan MBA Essay Tips (2020 Entering Class)(NEW)   
    Personality Type (Accepted MIT Sloan Students)   

    Cover Letter Checklist   
    Sample Cover Letter – Technology to Consulting (284 Words)    
    Sample Cover Letter – Healthcare Entrepreneurship (297 Words)    
    Sample Cover Letter – Consulting to Technology (298 Words)    
    Sample Cover Letter – Wealth Management to FinTech (299 Words)    
   Sample Cover Letter – Manufacturing to Consulting (Retail) (299 Words)    
   Sample Cover Letter – Strategy to Consulting (297 Words)   

+ Kellogg MBA Essay Tips (2020 Entering Class)(NEW)  
   Sample Essay: Demonstrated Leadership, the challenges you faced and what you learned (Marketing) (449 Words)   
    Sample Essay: Demonstrated Leadership, the challenges you faced and what you learned (Technology) (447 Words)   
    Sample Essay: Demonstrated Leadership, the challenges you faced and what you learned (Non-Profit) (441 Words)   
    Sample Essay: Values important to you and how have they influenced you? (Changing the Traditional Recruitment Formula)(443 Words)
    Sample Essay: Values important to you and how have they influenced you?(Seniority-Based to Performance-based Culture)(444 Words)
    Sample Essay: Values important to you and how have they influenced you?(From machine-centric to Human-centric customer support)(446 Words)
+ London Business School MBA Essay Tips (2020 Entering Class) (NEW)   
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   
    How to Cite the Curriculum (Example)   
    Sample LBS MBA Essay: Post-MBA Goals  (489 Words)(Technology to Consulting)
    Sample LBS MBA Essay: Post-MBA Goals (493 Words)(Hospitality to Consulting)
    Sample LBS MBA Essay: Post-MBA Goals  (500 Words)(Government/Non-Profit to Technology)
    Sample LBS MBA Essay: Post-MBA Goals  (495 Words)(Medical Doctor to Investment Banking)

+ Sample Essays

+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths

+ How to write about your Weaknesses

Pages: 787
Sample Essays: 80+
Version: 2020 Entering Class


Download Winning MBA Essay Guide (2020 Entering Class)




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