Background Information: A consultant puzzled by the hesitation of stakeholders to embrace digitization reevaluates incentives to streamline the implementation of digital tools, processes, and frameworks for the hospital network.
Theme: Change
Theme (Explained): Change narratives are critical to building an engaging story.
Either a change in the protagonist or their ability to take the team/organization through a period of rapid and drastic change – both read well in MBA essays.
Profile: Consultant
Industry: Healthcare
MBA Essay Strategy: Writing an essay with the change narrative needs a strong understanding of the ‘solution.’
The solution is often one-third the narrative.
The more technical the solution, the tougher it is to include the example for your essay.
Always add more context by sharing the resistance of the stakeholders to embrace the change.
Is it an incentive problem?
Is it a technology adoption problem?
Is it a cultural problem?
For the essay example, since the protagonist is a consultant and the change was in a hospital, there were several opportunities to include behavioral, hierarchical, and technology adoption challenges to demonstrate the evolution of the applicant’s leadership style.
Opener: The frustration with the technology is the first line. The reader is directly taken to the crux of the problem.
Kellogg MBA Leadership Value, Difficult Decision and IMPACT on leadership Style Essay (Digitization and Change Management) (431 Words)
There was visible anger on the Doctor’s face as he opened the App.
The patient record was running on an App from one vendor, the doctor’s notes had poor integration with the records, and the insurance details from a third vendor slowed down the preview of the record.
The first week of on-ground data collection required us to observe doctors. The information flow about referring patients to another department happened through phone or email or a note that were stuck in the workflow of the slow App. The hierarchical nature and specific chain of command around seniority made the customer – the patient an afterthought.
As a consultant, I developed ..
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