Likeability is not only important for sales, job interviews, movies, politics and marketing, but play a major role in MBA Admissions interview. The likeability factors are different for Skype Interviews and face-to-face interviews.
The most famous example of Likeability is the first televised presidential debates between John F. Kennedy and Richard Nixon in 1960. Nixon recovering from a recent hospitalization looked underweight and unkempt while Kennedy looked confident and in control. 74 million viewers - an estimated 88% of the household, watched the debate while a small segment of the audience tuned in through radio. Those who listened to the debate felt that Nixon had won while an overwhelming majority of viewers felt that JFK was the clear winner.
Listen to Kennedy’s Speech from 1:00 to 8:06, and Nixon’s from 8:14 to 16:21. Don’t watch it. Play and Listen.
Now watch the same section – there is a clear difference between the words and intent in Nixon’s speech but Kennedy’s Speech looked more sincere. Kennedy was more likeable.
Here are five distinct qualities that make a candidate more likeable in MBA Admissions Interview:
1) Confidence
This is the number one quality that the interviewer appreciates in a candidate – confidence, not the attitude that shows you are superior to the interviewer but an attitude that convey knowledge about the industry, job function, MBA program, key life events and career goals. This can only come through preparation, and that is the reason why we recommend that the candidate prepare all possible questions.
For the latest industry information, visit:
a) Finance
Bloomberg
FT
Telegraph
NY Times
b) Marketing
Marketing Power
Advertise Age
Gartner
c) Consulting
Deloitte University Press
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