Darden MBA Essay 2023-24: Student clubs and organizations at Darden enhance and integrate with the academic experience through social, cultural and community events.
Given that you will be forming lifelong connections with your classmates that extend beyond the classroom, what is important for your classmates to know about you that is not on your resumé? (100 words)
Strategy: Shock or Play It Safe
The strategy to go with a shocking story or play it safe with an interesting story depends on your competition. If you are part of the most competitive application pool – technology, finance, and consulting from an overrepresented demographic, shock in the story is a way to receive attention.
1. Write about a life-threatening event
There is nothing that offers immediate perspective on your priorities, values, and goals - in that order than the possibility of facing your death. It is not the extensive details of the life-threatening event but how that event crystallized everything for you that would help you stand out. It is an ethereal feeling for any reader, even though they might not have faced a similar event.
Most of our race to be in the best 30 Entrepreneur/Marketer/VC/<add your own goal> under 30 or best 40 Entrepreneur/Marketer/VC/<add your own goal> under 40 list is from this subconscious understanding that life is short.
This sentiment must be captured as a theme in your essay, along with the shock of the life-threatening event. When faced with a life-threatening event, two things happen – there is a drastic shift in perspective that might change the applicant’s long-term goal. In the other direction, a long-term goal that seemed too challenging would seem like worth pursuing when the applicant is made aware of the fragility of life. Almost always, the applicant would learn to value people close to them – family and friends. Community engagements and serving the underprivileged would have more meaning.
2. Write about a trait that is not easily captured in the resume
The structure of the resume entry is such that you must capture the achievements in a 3-point template – action verb on the actions taken, the metrics that capture the essence of the primary contribution, and the concluding phrase with the long-term impact.
• Developed a 12-page marketing plan for the $2M campaign in the APAC region that facilitated the acquisition of first 100 customers.
In this example, the action verb is “developed”
The metrics that capture the essence of the primary contribution are the 12-page marketing plan for the $2M campaign
Extra details that offer context and often improve credibility are the location/market details. In this case, “the APAC region”
The long-term impact is “facilitating the acquisition of first 100 customers”
Related: F1GMAT’s Resume Editing Service
What could be easily missed from this entry?
To create that 12-page marketing plan, the applicant had to interview 30+ stakeholders, analyze over 50 research reports and integrate an ML algorithm to study customer sentiment through Twitter.
By rule of thumb, use only 3 metrics in one resume entry (12-page, $2M, and 100 customers). For other impressive background work – a question like Darden’s About you not in the resume is ideal.
3. Persistence with Pivoting
Persistence is an overused narrative, but persistence with pivoting – a fundamental attitude by which humans learn is not often verbalized in essays. This is because most hero narratives, mountaineering narratives, sports narratives, and war narratives are all about pushing on despite setbacks.
Only startups have brought the Persist but Pivot philosophy into human consciousness. The small changes in direction that led to the major shift in fortune can be captured if you can articulate the specific feedback mechanism used for the change.
For Product Development, it could be beta testing. For a Marketing campaign, it could be segmentation, automobile – luxury market before mass market, and for Finance products, a niche high net worth clientele before public market. Your role within this context will make the persist with pivot narrative believable.
While using the narrative, don’t use an individualistic example. With less than 5-years of experience that most MBA applicants have, persisting without the support of supervisors and managers is not believable.
4. Unique upbringing (multi-cultural/international perspective)
If your resume is filled with leadership and multicultural examples, the admissions team will be curious about the origin of your influences. They want to find the people and circumstances – good and bad, that helped you develop your core values. These values inferred from the application should fit the MBA program.
The nature vs. nurture debate is not conclusive on its influence on human development. Some traits – especially the ones that lead to transformational leadership are often genetic. That is why there is a section in every MBA application about parents/caregivers – their socio-economic background. Applicants rising to competitive positions despite the circumstances. Applicants continuing to achieve significant milestones even better than the impressive parents are data points that the admissions team wants to examine closely.
The 150-word under the family information section of the Darden MBA Application offers the space to summarize the challenging circumstances.
The hardship experience and their influence on your values or values that became prominent after the hardship event are two threads of narrative that you can capture in the essay.
5. Write about your talent
The perspective that an audience and a player, an outsider and an insider have about performing professionally in acting, standup, dance, singing, instrumental music, sports, and video production are in stark contrast. As an audience, one can easily be lost in the marketing hype and the showbiz nature of the viewing experience instead of the actual work.
As an applicant with a professional skill level or exposure, the question is a great opportunity to offer perspective on what it took to spot, develop, and leverage your talent professionally.
A professional-level athlete is rarely rejected in top MBA programs.
A professional-level artist, too, is a welcome addition to a quant-heavy MBA class.
If your talent has not been showcased in a professional or a globally recognized event, writing about them with any authenticity becomes tricky unless the artistic merit of your creation is verifiable in a public showcase (website, social media, or blogs).
