Columbia MBA Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job? (500 words) .” (Common for both January and August entering class)
Post-MBA Goal (Short-term): Journalism to New Media (Venture)
Post-MBA Goal (Long-term): New Media (Venture)
Knowledge Gap: Entrepreneurship, Leadership to motivate and lead teams in a new venture
Career Pathways: Leadership, Entrepreneurship
Electives, Clubs, and Initiatives: I have shortlisted electives and collaborations according to the goal of the applicant:
• Launch your startup
• Lang Center at Columbia Business School
• Lead: People, Teams, Organizations
• Leader's Voice: Communication Skills
Opener: My idea was to capture 'change' as a theme in Journalism and new media. When the applicant joined, the old guards were resisting change, and they suffered from a lack of flexibility in adopting analytics. The applicant made analytics the foundation for her content plan.
Strategy: The opening paragraph sets the theme for the 'change' narrative. But now with the intrusion of AI, the applicant wants to go back to the ideals of journalism – reporting truth without machines taking over the controls of the narrative.
Atul's Note: Entrepreneurial goals are rare but if you are from Media or Luxury with entrepreneurial goals, it is ideal to mention starting a venture as your short-term goal. Columbia Business School has deprioritized Media and Luxury specializations.
I had to remove the analysis of two niches from the essay guide this year as the choice of electives was limited to mention them in essays.
Columbia MBA Goals Essay: Digital Strategy – Media Technology (Journalism to Media Tech Venture) (499 Words)
When I joined <z>, I saw the old guards who relied on the brilliance of their phrases, losing out to young reporters like me, who learned to integrate analytics into our content plan. I analyzed the opening paragraph that improved scroll rate, the lines that led readers to click more and the end credits that earned a share in social media.
In three years, we were fighting misinformation generated by ...
Download F1GMAT's Columbia MBA Essay Guide for the Complete Essay, in which the applicant narrates her journey from embracing technology to feeling disillusioned by the rapid disruption that makes finding the truth even tougher as a Journalist. Columbia's Entrepreneurial and leadership development experiences are quoted to create a believable value statement
