In this example, the applicant starts with his unique upbringing. Since his parents worked with UNICEF, the ideals of following mission-driven projects and career paths were ingrained in him at an early age.
Although the applicant didn’t follow his parent’s footsteps into non-profit, his role with the Insurance giant involved serving the marginalized in the society. As the person leading the reach of the insurance product in black neighborhoods, he could bring his upbringing in a similar neighborhood to customize the marketing message.
By training his associates to address the common objections in premium payments and the special feature of the product in offering cash assistance for those in-between jobs, the applicant increased the reach of the product by 24% among African American communities.
The applicant enjoyed the re-branding exercise for the insurance product more than the operational challenge of leading a 200+ team.
By quoting specific General Management courses, Tuck’s authentic community, and the motivation to switch into Food & Beverages, the applicant completes the Why Tuck MBA essay.
Sample Why Tuck MBA Essay - Marketing to Branding (287 Words)
Essay 1: Why are you pursuing an MBA and why now? How will the distinct Tuck MBA contribute to achieving your career goals and aspirations? (300 words)
Since my parents worked with UNICEF, a mission-driven life was the only criterion I paid attention to while selecting a career path. Although I didn’t pursue a non-profit career, overhearing my parent’s discussions on mobilizing resources, I recognized Finance as the Achilles heel, even for a large organization. While pursuing my BBA in Finance and Investments, the focus was on the quantitative aspect of the investment. When I joined GEICO Insurance, I realized that ...
