This is the second part of the series – MBA Marketing Rankings. If you have missed the first part, read MBA Marketing Rankings - Part 1
3) Kelley MBA
The Kelley School of Business has an MBA program that stands out for its focus on Marketing. As a result, 36% of the graduating class of 2016 earned a career in the marketing function. The median salary was $105,000, with a range of $70,000 to $135,000. As for the signing bonus, the median was $22,000.
Students from Kelley have been placed in an extremely wide cross section of careers like marketing, marketing research, brand management, business-to-business marketing, and advertising, in a large range of industries.
While Proctor & Gamble sources most of its managers from this school, the other major recruiters for marketing are Kraft, Nestlé, 3M, PepsiCo, GE, Johnson & Johnson, Best Buy, IBM, Eli Lilly, Abbott Laboratories and Cummins.
The faculty at Kelley is among the world’s best, and has published 2,000+ articles in 300+ business journals and has contributed to more than 200 books. Between them, they have won 150+ research and 350+ teaching awards. Professor Rosann Spiro is the co-author of Management of the Sales Force, the #1 sales management textbook. Kelley’s curriculum offers students with a choice of two concentrations - Business-to-Business Marketing and Consumer Marketing.
Students benefit from a range of academies. With the Business Marketing Academy, students learn about business-to-business marketing; the Consumer Marketing Academy teaches brand management, the Bloomington Brands for hands on brand management, the Customer Interface Virtual Laboratory to track consumer behavior, and the Behavioral Technology Lab for consumer experiments. The Brand Leadership Conferences, case competitions, and student clubs provide additional focus on marketing. Many MBA graduates from Kelley start their careers as associate brand managers and strategic business development analysts.
4) Stanford MBA
Stanford’s MBA Marketing Specialization is known for its innovative teaching methodology. 27% of 2016’s class took up a career in Marketing and earned a median salary of $130,000. The Brand/Product/Marketing Manager position earned the highest median base salary of $135,000 with base offers going as high as $185,000. Noted recruiters were American Express, Ford Motor Company, Fox, Levi Strauss, L'Oréal, MGM, Nike, PepsiCo, Frito-Lays, Pfizer, SAP, The Walt Disney Company and Warner Bros.
Stanford’s world-renowned faculty of marketing experts includes David B Montgomery, who has over 100 articles and 10 books to his credit. Another renowned faculty is Michael L. Ray. He is a social psychologist and is among the first to publish books in the field of consumer information processing. He has also co-authored the best-selling book, Creativity in Business.
Stanford MBA Marketing Club is the school's primary club for Marketing.
The club sponsors several lectures and events that refresh the fundamentals of marketing - 4Ps, 3Cs, segmentation, market penetration, and the Blue Ocean Strategy.
Stanford’s marketing curriculum is aimed at teaching students to apply consumer insights to different areas of marketing practice namely pricing, branding, product development, brand & sales communication, distribution, and research. In addition to traditional case study method, the lessons are imparted with an experiential edge that uses global study trips, simulations, role-plays, immersion internships, and research opportunities. There is a choice of interesting electives to specialize in Marketing. They include re-imagining Marketing - The Power of Stories, Marketing Research for Entrepreneurs, Attitudes and Persuasion, and Directed Research.
5) Ross MBA
University of Michigan’s Ross School of Business is the fourth best MBA program for marketing with a curriculum that stresses on a deeper understanding of the concepts and applications of customer relationships, brand equity, sales management, distribution, and pricing structures. Students have the option to choose careers in consulting, corporate strategy, marketing, operations management and entrepreneurship. Among the graduating class of 2016, 18.3% chose a career in Marketing, for a salary range of $70,000-$140,000 with a median of $106,000. Among the marketing functions, Brand Management had the highest median base salary ($115,000). The major companies that recruited from Ross include Amazon, Apple, Dell, eBay, Capgemini U.S., Google, Nestlé, Starbucks, and Zynga.
Ross faculty is among the leading minds in marketing education. Carolyn Yoon, Ph.D., heads the Consumer Behavior & Neuroscience Lab, an important facility that helps understand consumers’ decision-making process, particularly when consumers age and also the impact of different social and cultural contexts on them. The new-age curriculum includes subjects like Leveraging Industrial Design for Marketing Advantage, Innovation and New Product-Service Leadership, Applied Advertising, Sensory Marketing and Social Marketing.
The Yaffe Center for Persuasive Communication is a research center that leads in studying and promoting persuasive communication, through an interdisciplinary approach, combining commerce, art, and design (primarily graphic and industrial design). Students also enrich their knowledge base through Ross’ student clubs, including MBA Marketing Club, Entertainment & Media Club and the Luxury Goods & Retail Club.
Ross alumni are spread across 88 countries with over 45,000 in number. They offer immense networking opportunities when it comes to a career in marketing.
The above analysis is an excerpt from our book - Comprehensive MBA Research Guide
|Kelley||%||Low ($)||High ($)||Median ($)|
|**Stanford**||%||Low ($)||High ($)||Median ($)|
|Product Development Manager||4.00%||$115,000||$165,000||$134,000|
|**Ross**||%||Low ($)||High ($)||Median ($)|
2019 MBA Research Guide - Choose your MBA
F1GMAT's Comprehensive MBA Research Guide will teach you how to select MBA programs through a bottom-up approach.
Articulating your Post-MBA Goals and Career Path is the FIRST step. Which program will give you that hike in Salary, Switch in Career, Change in Location or Job Satisfaction?
We cover them all through our extensive analysis.
+ How to Choose the Best MBA Program: Factors to Consider
Define Post-MBA Goals
Pick your Path: Generalize or Specialize
Use Moral Algebra Method
Use Multi-Attribute Utility Theory
Understand the Top 5 Risks
Measure MBA Career Service Team's Effectiveness
Use Bookending to Calculate MBA Admission Chance
Use Net Present Value to Calculate MBA Return on Investment
Don't Fall for the Mere Exposure Effect
Best Practices to find the truth in MBA Information Session or MBA Tour
Comprehensive MBA Research Guide: Includes Top MBA Programs by 19 Specializations:
+ General Management
+ Operations Management
+ Supply Chain Management
+ Luxury Management
+ Information Systems
+ Hospitality Management
+ Leadership Development
+ Military &
+ Top MBA Program Ranking
Top 20 MBA Programs - Tuition Fee (2018)
Top 31 MBA Programs in United States – Total Cost & Salary (2017)
Top 60 MBA – GMAT and GPA (Average & Median)
Top 20 European MBA Programs - Tuition Fee, Total Cost & Salary
Top 20 European MBA Programs (Based on Actual Salary Increase)
Top 20 European MBA Programs (Short-term return on investment)
Top 20 Affordable European MBA Programs
Top 10 MBA in UK – Salary & Fee (2018)
Top MBA Destinations Based on Happiness Index
Top MBA Destinations based on Innovation Index
Top 10 MBA Job Markets based on Cost of living and Purchasing Power
Top MBA Destination: By Economy
+Comparisons - Top MBA Programs
Wharton vs. Columbia MBA (2018)
MIT vs. Stanford MBA (2017)
Haas vs. Ross MBA (2018)
Kellogg vs Ross MBA
Booth vs Wharton MBA
MIT Sloan vs Tuck MBA
IMD vs. INSEAD MBA (2017)
IIMA vs. ISB (2017)
+ MBA in France (2018)
Top Industries in France
Top MBA Programs in France
+ MBA in the UK (2018)
Top Industries in the UK
Top MBA Programs in the UK
Scholarships in the UK