In 1909, North Western University taught the world's first ever courses in advertising, sales, and marketing. The head start has ensured that Kellogg School of Management now hosts the best MBA course for marketing. It offers world-renowned faculty, unique curriculum, fresh teaching methodologies, two Marketing majors and a host of facilities to make it the world's ultimate marketing degree. While most schools focus on leadership skills, the Kellogg MBA program nurtures team playing skills and provides an environment that requires collaborating with people from diverse social, cultural and economic backgrounds.
The learning environment for marketing is built around world-class faculty. The Marketing Department is the leading contributor of textbooks on the three pillars of marketing — Management, Distribution, and Promotions. Kellogg faculty has already published 52 books on marketing. Marketing's most respected names Philip Kotler and Louis Stern are among the well-known faculty. Kotler's Marketing Management: Analysis, Planning, Implementation and Control, is a recommended textbook for marketing in most management schools in the world.
The Teaching Methodology
The teaching methodology at Kellogg is a unique mix of lectures, case study, and group work; there is a distinct focus on experiential learning with the corporate sector's support. Students are provided with many means of obtaining a global perspective. Part of their course can be completed at 36 partner institutions across the world that include schools like Australian School of Business, Chinese University of Hong Kong, Indian School of Business, INSEAD and SDA Bocconi. Kellogg's Global Initiatives in Management program give students a two-week international project. Previous GIM projects include Brazil's Olympic bid and infrastructure strategies in India.
The Course Content
Candidates can choose Marketing as a major and cover Marketing research & analytics, retail analytics, and Customer Analytics. Candidates who would like to marketing skills in other niche job functions and roles, a wide range of courses relating to product launch, brand management, technology marketing, digital marketing, biomedical marketing, entrepreneurial selling, and marketing to C-Suites are also offered to students.
Core: The focus on marketing starts with Marketing Management - the core course for Full-time MBA program that develops an analytical approach to solve company's marketing roadblocks. Candidates analyze the marketplace, the product mix, the prices, and the communication channels before developing a comprehensive plan.
Marketing Management: Students who want a career dedicated to marketing, irrespective of the industry they end up working prefer taking up this major. This course requires covers a wider range of marketing fundamentals and tools, going much deeper into their applications. Career options include advertising, consumer goods, services, technology, and non-profit. To complete this major, students are required to finish seven courses: Beyond Marketing Management; Marketing Research; Advanced Marketing Practicum; Marketing Strategy in the C-Suite and the Boardroom; and three electives. The electives develop expertise in particular fields of interest, like consumer, business, technology, media, entertainment, cultural, or services marketing.
Research Centers, Clubs and Competitions
The Center for Market Leadership helps students better understand how companies become market leaders, and what they must do to maintain that position. It also studies companies that have redefined the markets that they sell. The Center for Global Marketing Practice fosters collaboration between academics and marketing professionals to tackle real-life problems. The center also works to educate students on the lessons learned, to promote marketing thought leadership at a global level.
Kellogg is home to more than 100 student clubs. Among them is a range of marketing clubs like the Kellogg Marketing Club (KMC), which gives students support in academics, placement, and networking for a successful marketing career. The club joins hands with leading companies and Kellogg's Career Management Center to prepare students for the recruitment process. At the Annual Kellogg Marketing Competition, student teams take a real product and market it to the student body.
The summer internships can last up to 5 weeks. In 2016, the percentage of the class choosing Marketing as a job function was 20%. Although the percentage has dropped from the high of 23% in 2012, over the past three years, 20-21% accepted the function. Within the marketing function, brand/product management was the most popular (11.8%), followed by General Marketing (4%). The least popular sub-function (0.4% of the class) was shared by Merchandising/Retail, Buyer/Retail, and Product Development. General Marketing ($219,335) earned the highest salary while brand/product Management earned a high of $154,000. However, the median salary for both was in the $105,000 to $110,000 range.
Prominent recruiters include Starbucks Coffee Company, Walmart Stores, Colgate-Palmolive Company, The Kraft Heinz Company, Mars, Nike, PepsiCo, Procter & Gamble, SC Johnson, Unilever, Adobe Systems, Amazon, Apple Inc., Cisco Systems, Google, and Microsoft Corporation.
Kellogg MBA Essay Guide
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