The word limit for MBA Application essays has come down by 50%, and applicants are trying to find unique ways to express themselves. Most applicants are carefully planning how they present themselves by spreading out stories to different MBA admission rounds. The essays focus on the essential qualities – maturity, leadership, and effective communication while the interviews and group discussions allow aspirants to showcase their interpersonal and teamwork skills.
With the exponential growth of Social Media from 2009 onwards, AdCom has one additional data source to evaluate candidates. MBA Aspirants using Facebook are conscious about their privacy and profile presentation. The personal details entered in Facebook profiles have limited access through search engines. However, MBA aspirants are much more open about the data that they share through Twitter, Instagram, Google Plus and Foursquare.
Here are some tips on cleaning up Social Media profiles for MBA Admissions:
Facebook
Although Facebook users are more aware about the privacy settings, the number of friends for each user is rising exponentially. The truth be told - you are less likely to interact with 90% of the Facebook friends in real life. With a wide and unmonitored friend network, the privacy settings that you have set for “non-friends” are completely different for friends and friend of friends. This makes it possible for AdCom to access your information through a connection. If you had shown intent to join a Business School by liking their page, the administrators can access lot of information about you by association through pages.
Feeds are created for each “friend” activity. Therefore, it would be wise to unfriend people who haven’t interacted with you for a long time. Make sure that the timeline settings are updated. By default, posts and photos hidden from the timeline are still available in the news feed, search, and other applications with access to your timeline. Do a complete audit on the applications accessing your timeline.
Twitter
Tweets are publicly available to the MBA AdCom. Be very careful about the language and the interactions that you have on twitter. Most applicants would have never thought about how twitter chats would be archived forever. Here are some interesting tweets from Biz Stone, one of the co-founders of twitter, right when Twitter began gaining momentum.
Social Media Tools available in the market can access the mood , influence and activity of the candidate. You can do very little to change the archived tweets but make sure that you do a thorough audit of your tweets for the past 3 years. If you had set twitter to private, the conversations would not be visible to the public but most MBA aspirants would have used Twitter publicly for some period. Make sure that the tweets don’t contradict your values or the profile that is presented to the AdCom through essays and resume. You can’t fake being a positive person when your tweets are frequent updates about how miserable your life is. Audit your twitter accounts with advanced search or topsy
Instagram
Instagram is another popular social photo sharing network that can give AdCom a lot of inputs on what the candidate is like, and how they behave. Picture indeed say a thousand words, and no words or phrase can compensate the embarrassing photos shared in Instagram. Make sure that sharing is set to private mode. If you are sharing the photos with Facebook users, double check the privacy settings for third-party applications in Facebook, and change it to private.
Block random followers. It is easy to pick a photograph from your instagram feed and publish it in a different context. Photos can be more damaging that tweets. AdCom understands that Tweets are mostly random thoughts, and if the individual shows some level of immaturity, it would be still tolerated. But pictures have a lasting impact, and the AdCom might develop biases based on a few images shared in Instagram.
Foursquare
At least 30% of Facebook users have enabled photo tagging based on location. This might be useful when you look at the photos, 2-3 years after they have been clicked. Foursquare takes it to the next level with location-based tracking enabled through GPS. This maps your every move with incentives like check-in awards and badges. If the AdCom wants to know how serious you are about your football practice, a history of Foursquare feed would be enough to verify. If you have nothing to hide, then keeping the foursquare data public will not be detrimental for your admissions.
Google Plus
With a single sign-on feature, all Google products are linked to Google + profile. For Gmail and other private services, this feature might be useful but for video sites like YouTube, which is linked in G+ by default, the videos shared, subscribed, and uploaded can be easily identified to your profile. AdCom can learn about your interests, activity and information consumption pattern based on youtube feeds. Thumbnails of the YouTube videos and Images shared publicly in G+ are available under Google Image Search.
The politically incorrect prank video that you shared might be associated with your G+ profile name. When someone searches for your name, the images might be listed as second or third entry. It is easy to form unconscious association between images and names, and for your future, do a thorough audit of the videos and posts, publically shared in G+.
MBA aspirants spend thousands of dollars on Consultants. A few mistakes with social media profiles shouldn’t jeopardize an aspirant’s chance to get into a top Business School. MBA Applicants have a vibrant personal life. AdCom understands this but how they interpret each social media profile depends on the background, nationality, and exposure of the AdCom.
There are some common best practices and etiquette while using Social Media, but let essays, resume, and interviews be the three presentation tools for your candidacy.
The tips until now have been about how to clean up social media profiles, but if MBA Aspirants are strategic, the social media profiles can be leveraged for MBA Admissions. We will cover how to leverage social media in the next article.
About the Author
I am Atul Jose - the Founding Consultant at F1GMAT.
Over the past 15 years, I have helped MBA applicants gain admissions to Harvard, Stanford, Wharton, MIT, Chicago Booth, Kellogg, Columbia, Haas, Yale, NYU Stern, Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, IE, IESE, HEC Paris, McCombs, Tepper, and schools in the top 30 global MBA ranking.
I offer end-to-end Admissions Consulting and editing services – Career Planning, Application Essay Editing & Review, Recommendation Letter Editing, Interview Prep, assistance in finding funds and Scholarship Essay & Cover letter editing. See my Full Bio.
I am also the Author of the Winning MBA Essay Guide, covering 16+ top MBA programs with 240+ Sample Essays that I have updated every year since 2013 (11+ years. Phew!!)
I am an Admissions consultant who writes and edits Essays every year. And it is not easy to write good essays.
Contact me for any questions about MBA or Master's application. I would be happy to answer them all
Winning MBA Essay Guide - A Complete Guide for M7 and Top 15 MBA Application Essays
F1GMAT's Winning MBA Essay guide will teach you how to transform your essay into a life journey with trials and tribulations that will move the admission team.
+ Over 245 Sample Essays (Read Previews of F1GMAT's Winning MBA Essay Guide Sample Essays here)
+ Top 15 MBA Programs (Harvard, Stanford, Wharton, Columbia, Booth, MIT, Kellogg, Yale, Haas, Darden, INSEAD, LBS, NYU Stern, Tuck, Duke Fuqua, Ross)
+ The Art of Storytelling
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to prepare and present for the Video Essay
+ How to write about your Strengths
+ How to write about your Weaknesses
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to prepare and present for the Video Essay
+ How to write about your Strengths
+ How to write about your Weaknesses
Want to try the individual school Essay Guides before upgrading to the Winning MBA Essay Guide? Try below.
F1GMAT's Essay Guides
Harvard MBA Essay Guide (20 Sample Essays)
Growth-Oriented Essay: Curiosity can be seen in many ways. Please share an example of how you have demonstrated curiosity and how that has influenced your growth. (up to 250 words)Example #1: Persistence Narrative
Background Information: The applicant – a design and music talent, shares her journey through several setbacks. She attributes curiosity to her growth.
Curiosity: Philosophy
Curiosity (Explained): Curiosity as a philosophy is tough to translate into a narrative unless you are from the creative industry or your contributions had an influence on a solution or an initiative.
MBA Essay Strategy: I wanted to capture the humanity of the applicant and her influence in music instead of just highlighting how she overcame multiple roadblocks to gain attention as a designer.
Theme: Persistence
Read: Harvard MBA Curiosity Essay – Life Starts at NO (Growth-Oriented HBS MBA Essay Example)Example #2: International Community Building
Background Information: The applicant, a Machine Learning (ML) entrepreneur specializing in healthcare diagnostics, shares how his curiosity to learn other ML algorithms’ evolution in diagnosing Alzheimer’s, cancer, and heart disease transformed his platform into a global community.
MBA Essay Strategy: I wanted to show the applicant’s contributions in diagnostic from 2020 to 2024 by citing two events. Such examples build credibility instead of engagements that were recent. The evolution of the platform from an AI development community to a community for discussing the application of AI in diagnostics is captured through a ‘curiosity’ angle.
Read: Harvard MBA Curiosity Essay – Growth through Collaboration (AI in Healthcare) (Growth-Oriented HBS MBA Essay Example)Example #3: Culture
Background Information: The applicant, an Entrepreneur from India narrates his first entrepreneurial experience – facilitating exchange of stamps in the late 1990s.
Theme: Culture
MBA Essay Strategy: Instead of addressing the biases in the investor community that could turn preachy, I wanted to focus on the applicant and his entrepreneurial journey by citing two entrepreneurial experiences – a platform(club) for stamp collection and his Grocery delivery App.
Read: Harvard MBA Curiosity Essay – The American Dream (Growth-Oriented HBS MBA Essay Example)Example #4: Addiction
Background Information: The applicant – a beneficiary of the foster home system, captures the sacrifice his adopted grandparents made to save him from a path of addiction. Paying it back through early intervention among teenagers and community engagement is the curiosity narrative.
Theme: Addiction
MBA Essay Strategy: My strategy is to capture a gratitude narrative in the first one-third of the essay to demonstrate motivation for starting the venture and dedicate the latter part of the essay to the unique solution
Read: Harvard MBA Curiosity Essay – Drug Addiction and Gaming (Growth-Oriented HBS MBA Essay Example)Example #5: Scarcity
Background Information: The applicant, an education major, recognizes that 70% of all students in Kenya don’t have a computer. The curiosity that drives him to pivot from one solution to another is the growth narrative.
Theme: Innovation
MBA Essay Strategy: Often, innovation is captured with a ‘hero’ narrative where the applicant is the sole originator of an idea. I wanted to break that cliché and include a person from whom the applicant learned to use a concept called ‘scaffolding.’
Read: Harvard MBA Curiosity Essay – Scarcity (Growth-Oriented HBS Essay Example)Example #6: FinTech
Background Information: The applicant captures a vulnerable moment of a beneficiary to compare his journey of side hustle before a technology giant noticed his talent. Although cryptocurrency is not a flavor for the year, capture niches where innovation is still happening.
Theme: Education, Child Welfare
MBA Essay Strategy: Empathizing with a techno solution is tough without a strong backstory around the beneficiary. For the essay, I wanted to clearly establish the beneficiary – Rami, before the applicant narrates the similarities to his journey and finally shares the solution that emerged from his curiosity.
Read: Harvard MBA Curiosity Essay – FinTech as a Tool for Good (Growth-Oriented HBS MBA Essay Example)Example #7: Learning from the best
Background Information: The applicant – a Remote Engineer in the Oil and Gas industry, reflects on a value that has helped her learn from the best regardless of her geographical limitations.
Theme: Learning
MBA Essay Strategy: The effectiveness of the case-study method depends on the assumption that peers in a Harvard MBA class will help elevate your learning experience. For the essay, I have highlighted the applicant’s recognition of this value proposition with three examples.
Read: Harvard MBA Curiosity Essay – Learning from the Best (Growth-Oriented HBS MBA Essay Example)Example #8: Military & Search for IMPACT
Background Information: The most common narrative for US military applicants is to quote 9/11 and the reaction your immediate family had while watching the events unfold. The horrifying moment is captured as a motivation to join the Military. On digging deeper, most applicants would share that their motivations were diverse.
Theme: Career Choice
MBA Essay Strategy: I wanted to quickly highlight that the applicant had the choice of entering any industry. One achievement to demonstrate his curiosity that I shared in the first half is the invention of a game. Since the game is mentioned in the resume and verifiable through search, I didn’t quote the name. By clearly highlighting the person’s curiosity and career options, the family legacy is used as a factor in joining the military.
Read: Harvard MBA Curiosity Essay – Career Choice after a Military Career (Growth-Oriented HBS MBA Essay Example)
Leadership-Focused Essay: What experiences have shaped who you are, how you invest in others, and what kind of leader you want to become? (up to 250 words)Example #9: Small Business Values
Background Information: The applicant - a second-generation Asian American, is familiar with the values of fiscal conservatism, building relationships, and understanding the daily struggles of the community through his family’s department store.
Theme: Customer-Centric
MBA Essay Strategy: The applicant’s role in developing an App for the store is highlighted in the essay at a crucial part of the narrative so that the essay is not all about his father. I have also humanized the journey – by sharing how upset the father was when the revenues fell by 40%. The essay is about the transformation in the applicant’s value from a person chasing productivity and optimization technique to someone who is truly thinking about the customers.
Read: Harvard MBA Leadership Essay – Small Business Values (Leadership-Focused HBS MBA Essay Example)Example #10: Breaking Away from Family Business
Background Information: A unique challenge that applicants whose parents are public figures or CXOs of businesses or entrepreneurs are the pressure to live up to the parent’s standards or milestones. For the leadership narrative, the burden of legacy is established before the narrative addresses his leadership principles.
Theme: Authenticity
MBA Essay Strategy: For the essay, I want to capture an entrepreneur’s journey to rise above his entrepreneur father’s image. But I didn’t want to make the entire essay about this complex dynamics. The narrative is around the applicant’s focus on customers and surrounding with teams who keeps him grounded.
Read: Harvard MBA Leadership Essay – Breaking Away from Family Business(Leadership-Focused HBS MBA Essay Example)Example #11: Creativity and Communication
Background Information: When the overall percentage of users with internet access is 62% in South Africa and the inequality accentuated by the rural and urban divide, the applicant endured the lack of digital infrastructure, and spending close to 22% of the family income on gaining relevant information on schools, global exams, and financial assistance.
Theme: Creativity, Communication
MBA Essay Strategy: The strategy is to share why the applicant values no distraction in a child’s home for optimum education experience. Then I highlight the many roadblocks the applicant’s non-profit faced in receiving fee waiver for their cooperative run ISP.
Read: Harvard MBA Leadership Essay – Non-Profit (Telecom) (Leadership-Focused HBS MBA Essay Example)Example #12: Mental Health
Background Information: The applicant like most didn’t pay much attention to the mental health epidemic until tragedy hit home.
Theme: Communication, Innovation
MBA Essay Strategy: A question we frequently get from applicants is whether they should cite tragedy in the family as a motivation for a venture or a non-profit initiative. As long as you don’t linger too much on the tragedy and offer a balanced narrative, there are no restrictions on leveraging unique stories from your life.
Read: Harvard MBA Leadership Essay – Mental Health (Leadership-Focused HBS MBA Essay Example)Example #13: Trauma, Healing & Finding Authentic Self
Background Information: The applicant narrates the absurdity of war in the narrative about the duties in Kabul, and the trauma. Instead of wallowing in on the horror, the applicant takes what makes military applicants strong and guides unprivileged children build life and leadership skills.
Theme: Resilience
MBA Essay Strategy: Capturing PTSD in an essay, the healing process, and the cues that helped the applicant are too sacred to be shared in a Harvard MBA application essay. However, with the right motivation and narrative arcs, you can capture the essence of your journey without sharing the darkest secrets. That is what I did by merging two stories – the horrors of the war with a non-profit engagement.
Read: Harvard MBA Leadership Essay – Military & PTSD (Leadership-Focused HBS MBA Essay Example)Example #14: Addiction, Setback and Leadership Mantra
Background Information: In this narrative, the applicant captures Peru’s Silver mining boom of 2006. The growth experienced in her father’s business shifted the family’s economic status to a new stratosphere. Through the changing economic and family dynamics, the applicant finds her voice in a unique way, initially to record her unheard voice but later as one of the youngest subject matter experts in mining and commodities.
Theme: Failure
MBA Essay Strategy: For the essay, the strategy is to show how life’s unpredictability is a blessing. By narrating two setback events, the essay demonstrates the applicant’s resilience and her acknowledgment of people who made a comeback possible.
Read: Harvard MBA Leadership Essay – Addiction, Setback and Leadership Mantra (Leadership-Focused HBS MBA Essay Example)Example #15: War, Immigration and Starting Over Again
Background Information: Despite a raging war in Syria, the family of the applicant was unblemished by the chaos. The strategic government assets near the applicant’s house would have made the region an easy target, but it was not. The calmness of her journey is shattered in one event. From the privileges of a cocooned life, the applicant is forced to think about survival, her sister’s future, and her future in the US. The second half of the narrative captures the change that was forced on her.
Theme: Gratitude, Resilience
MBA Essay Strategy: I consciously chose not to start the essay with a dialogue or trauma. Two lines are allocated to set up the narrative before the trauma event.
Read: Harvard MBA Leadership Essay – War, Immigration and Starting Over Again (Leadership-Focused HBS MBA Essay Example)Harvard MBA Business-Minded Essay: Please reflect on how your experiences have influenced your career choices and aspirations and the impact you will have on the businesses, organizations, and communities you plan to serve. (up to 300 words)
Example #16: Creative or Finance
Background Information: The applicant starts the narrative with the origin of her talents. The unbridled enthusiasm receives a reality check when in high school, the applicant’s father has a conversation with her about academics. While the applicant picked up her quant skills, she was reaching over 50,000 loyal fans, and her videos captured 1 million views.
Theme: Passion, Talent
MBA Essay Strategy: Capturing vulnerability is the toughest part for Harvard MBA applicants. For this essay example, I have captured the applicant’s uncertainty about career choice throughout the essay. Here the goal is to show vulnerability in the career choice essay while for leadership and growth essay, I could capture one example each from creative and PE industry respectively to balance the narrative. So don’t follow this example without a strategy.
Read: Harvard MBA Business-Minded Essay – Creative or Finance (Business-Minded HBS MBA Essay Example)- Stanford MBA Essay Guide (24 Sample Essays)
- Columbia MBA Essay Guide (21 Sample Essays)
- Wharton MBA Essay Guide (15 Sample Essays)
- INSEAD MBA Essay Guide (19 Sample Essays)
- Darden MBA Essay Guide (21 Sample Essays)
- Yale SOM MBA Essay Guide (15 Sample Essays)
- Tuck MBA Essay Guide (15 Sample Essays)
- Haas MBA Essay Guide (18 Sample Essays)
- NYU Stern MBA Essay Guide (15 Sample Essays + 6 Examples - Visual Essay)
- LBS MBA Essay Guide (6 Sample Essays)
- MIT Sloan MBA Essay Guide (6 Sample Cover Letters + 3 Sample Video Statement Scripts + 3 Sample Optional Essays)
- Kellogg MBA Essay Guide (11 Sample Essays)
- Chicago Booth MBA Essay Guide (12 Sample Essays)
- Ross MBA Essay Guide (31 Sample Essays)
- Duke Fuqua MBA Essay Guide (10 Sample Essays + Two 25 Random Things Samples)
- Cambridge MBA Essay Guide (12 Sample Essays)
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