Chicago Booth Essay 1# How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)
Profile: Mr. K
Profile (Background): A Business Development/Marketing lead of a non-profit who worked in 5 international cities, grew from an intern to taking care of the organization’s entire Business Development in five years.
Target Industry: Consumer Packaged Goods
Target Function: Marketing
Target Geography: United States
Essay Approach: “Why Booth?”
With Booth's Finance curriculum and data science focus, Mr. K wants to acquire a strong foundation in Finance while expanding his marketing skills with data science.
Essay Planning
Problem: Gain technical, strategic, and finance perspectives around businesses to better serve as a marketing professional.
Problem (Explained): While Mr. K has grown in his career to lead the economic development of a non-profit, a setback in the company’s management of cash flow has made him aware of his skill gap. The need for building a strong grasp of AI in marketing automation, corporate finance in cashflow management, and strategy around competition & technology are three areas Mr.K wants to work on.
Short-term Goal: Join a consumer goods company and assist them with marketing in an AI-first and sustainability-incentivized market.
Long-Term Goal: To start a marketing agency exclusively for non-profits.
Chicago Booth’s Strength: Chicago Booth’s strength in the Finance core course, concentration in Entrepreneurship, and courses around decision science, social impact, and new product development.
Opener: The strategy is to highlight the applicant’s unusual career choice (joining a non-profit after an Economics major from Columbia) and bring intrigue into the story.
Strategy: This is a classic W-pattern narrative (see the chapter on W-pattern) where I am building up the story to a high before the low. By indirectly addressing the inconsistency of CSR initiatives, I am carefully expanding the factors that hinder the growth of a non-profit organization.
Sample Chicago Booth MBA Goals Essay #2: Marketing in Non-Profit (669 Words)
Joining <non-profit_name> after an Economics major from Columbia was an unusual career move, but my parents pivoted from a lucrative banking career to start schools in rural South Africa. I had role models to replicate. But as I began assisting the school with day-to-day operations, I realized that after building the foundational Math, English, and science skills, the next step in creating self-sustaining communities is through the marketplace.
When I joined <non-profit_name>, a collective that curates products for low-income communities, the emphasis was extensively on saving costs with cheaper products and services...
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