You would expect Money to be the primary motivation for prospective students to pursue an MBA. Not Really! According to 2012 Prospective Students Survey conducted by GMAC, Job Opportunities is the number one factor that motivates undergraduate to pursue an MBA program.
In the survey, prospective students had to choose from a list of 26 motivating factors that include Improve effectiveness on the job, Personal satisfaction and achievement, Greater freedom in job/career choices, Remain marketable/competitive, more challenging/interesting work, Professional credentials/credibility, Develop managerial skills, Develop leadership skills, Accelerate career path, Develop business KSAs, Increase salary potential and Increased job opportunities
Here are the findings:
What Women think?
Interestingly, Men and Women both think along the same line when it comes to the top four motivations (as shown above). Developing leadership skills seems to be the fifth most important factor for men while being marketable and competitive was women’s fifth.
Does Age influence motivation?
Both candidates younger and older than 30 has the top 3 motivations in common. Older candidates considered being marketable and competitive to be a bigger motivation than developing leadership skills and career progression, which seems to motivate younger (less than 30) candidates.
Does Undergraduate Degree influence motivation?
It seems the undergraduate degree do influence your motivation for an MBA program. Students with Science Degrees were the most motivated to develop their skill base and improve career progression. Business Majors looked upon MBA programs as a mean to improve their competitive edge in the job market. Humanities and Social Science Majors also like Science Majors considered the potential to career progression as a primary motivating factor for an MBA.
Download Designing your Business School Brand
2019 MBA Research Guide - Choose your MBA
F1GMAT's Comprehensive MBA Research Guide will teach you how to select MBA programs through a bottom-up approach.
Articulating your Post-MBA Goals and Career Path is the FIRST step. Which program will give you that hike in Salary, Switch in Career, Change in Location or Job Satisfaction?
We cover them all through our extensive analysis.
+ How to Choose the Best MBA Program: Factors to Consider
Define Post-MBA Goals
Pick your Path: Generalize or Specialize
Use Moral Algebra Method
Use Multi-Attribute Utility Theory
Understand the Top 5 Risks
Measure MBA Career Service Team's Effectiveness
Use Bookending to Calculate MBA Admission Chance
Use Net Present Value to Calculate MBA Return on Investment
Don't Fall for the Mere Exposure Effect
Best Practices to find the truth in MBA Information Session or MBA Tour
Comprehensive MBA Research Guide: Includes Top MBA Programs by 19 Specializations:
+ General Management
+ Operations Management
+ Supply Chain Management
+ Luxury Management
+ Information Systems
+ Hospitality Management
+ Leadership Development
+ Military &
+ Top MBA Program Ranking
Top 20 MBA Programs - Tuition Fee (2018)
Top 31 MBA Programs in United States – Total Cost & Salary (2017)
Top 60 MBA – GMAT and GPA (Average & Median)
Top 20 European MBA Programs - Tuition Fee, Total Cost & Salary
Top 20 European MBA Programs (Based on Actual Salary Increase)
Top 20 European MBA Programs (Short-term return on investment)
Top 20 Affordable European MBA Programs
Top 10 MBA in UK – Salary & Fee (2018)
Top MBA Destinations Based on Happiness Index
Top MBA Destinations based on Innovation Index
Top 10 MBA Job Markets based on Cost of living and Purchasing Power
Top MBA Destination: By Economy
+Comparisons - Top MBA Programs
Wharton vs. Columbia MBA (2018)
MIT vs. Stanford MBA (2017)
Haas vs. Ross MBA (2018)
Kellogg vs Ross MBA
Booth vs Wharton MBA
MIT Sloan vs Tuck MBA
IMD vs. INSEAD MBA (2017)
IIMA vs. ISB (2017)
+ MBA in France (2018)
Top Industries in France
Top MBA Programs in France
+ MBA in the UK (2018)
Top Industries in the UK
Top MBA Programs in the UK
Scholarships in the UK