Marketing and Finance MBA: Hollywood is calling

In 2017, China is set to overtake the US as the largest consumers of Hollywood studio movies and American television series. With fewer viewers taking the effort to visit movie theaters, the investment in Streaming services (Netflix, Amazon Prime, Hulu) has multiplied at a feverish pace.

The United States is expected to see a 15% growth in the streaming service market with estimates showing the total active monthly users to reach 209 million in 2021. The dominant star in the ‘binge-watching’ craze is Netflix, which has already invested $6 billion annually in original content; a trend that has been emulated by rivals Amazon, and even social media companies – Snapchat and Facebook.

Monopoly over distribution has been disrupted in the Entertainment industry with the arrival of Amazon. The customer base for Amazon’s video streaming service will reach 76 million against Netflix’s user base of 120 million at an annual growth of 16.5%. Additionally, Skinny bundling of favorite channels by traditional cable service providers will influence the quality of movies produced for the big screens.

Media giant Disney, which had a good run in 2016, is adapting quickly to changing demographic by investing in virtual reality games, grooming YouTube talents, and acquiring BamTech, the video streaming service, for $1bn, while offering ESPN as a standalone streaming service. Studios are experimenting with video formats in 7 to 10- minute byte sizes while adapting to local content, grabbing the attention of YouTube viewers, who account for one-third of all Internet users.

With fragmented attention, content as a differentiator finds the best return for companies that have analytics to support. Traditional studio’s aversion to integrate analytics has helped Silicon Valley creatively destruct the theater going audience. The predictability of content viewing habit, fine-tuned through AI’s deep learning, helps executives’ green light projects that seem ridiculous to a traditional executive. Single plot lines, eccentric lead characters and the monthly subscriptions that are 40-70% cheaper than traditional cable channels, have encouraged millennials to cut the cord.

For MBAs, the biggest opportunity lies in activities that involve bankrolling small studios, financing projects, acquiring talents and developing a marketing plan for a deeply fragmented audience.

We have covered the latest trends in Aerospace, Agriculture, Artificial Intelligence (AI), Automobile, Clean Tech, Education, Energy, Fashion, Financial Services, Insurance, FinTech, Government, Healthcare, Life Sciences, Military, Manufacturing, Maritime, Media/Advertising, Technology, Tourism, Trade, Transportation and Logistics, Virtual Reality (VR), and Augmented Reality (AR).

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How to Choose the Best MBA in US: The Ultimate Guide