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Marketing and Finance MBA: Hollywood is calling

In 2017, China is set to overtake the US as the largest consumers of Hollywood studio movies and American television series. With fewer viewers taking the effort to visit movie theaters, the investment in Streaming services (Netflix, Amazon Prime, Hulu) has multiplied at a feverish pace.

The United States is expected to see a 15% growth in the streaming service market with estimates showing the total active monthly users to reach 209 million in 2021. The dominant star in the ‘binge-watching’ craze is Netflix, which has already invested $6 billion annually in original content; a trend that has been emulated by rivals Amazon, and even social media companies – Snapchat and Facebook.

Monopoly over distribution has been disrupted in the Entertainment industry with the arrival of Amazon. The customer base for Amazon’s video streaming service will reach 76 million against Netflix’s user base of 120 million at an annual growth of 16.5%. Additionally, Skinny bundling of favorite channels by traditional cable service providers will influence the quality of movies produced for the big screens.

Media giant Disney, which had a good run in 2016, is adapting quickly to changing demographic by investing in virtual reality games, grooming YouTube talents, and acquiring BamTech, the video streaming service, for $1bn, while offering ESPN as a standalone streaming service. Studios are experimenting with video formats in 7 to 10- minute byte sizes while adapting to local content, grabbing the attention of YouTube viewers, who account for one-third of all Internet users.

With fragmented attention, content as a differentiator finds the best return for companies that have analytics to support. Traditional studio’s aversion to integrate analytics has helped Silicon Valley creatively destruct the theater going audience. The predictability of content viewing habit, fine-tuned through AI’s deep learning, helps executives’ green light projects that seem ridiculous to a traditional executive. Single plot lines, eccentric lead characters and the monthly subscriptions that are 40-70% cheaper than traditional cable channels, have encouraged millennials to cut the cord.

For MBAs, the biggest opportunity lies in activities that involve bankrolling small studios, financing projects, acquiring talents and developing a marketing plan for a deeply fragmented audience.


We have covered the latest trends in Aerospace, Agriculture, Artificial Intelligence (AI), Automobile, Clean Tech, Education, Energy, Fashion, Financial Services, Insurance, FinTech, Government, Healthcare, Life Sciences, Military, Manufacturing, Maritime, Media/Advertising, Technology, Tourism, Trade, Transportation and Logistics, Virtual Reality (VR), and Augmented Reality (AR).

Along with industry analysis, the top 31 MBA programs (class profile, curriculum analysis, total cost and post-MBA Salary) covered in How to Choose the Best MBA in US: The Ultimate Guide will give you unbiased information to choose the best MBA program according to your Goals.

How to Choose the Best MBA in US: The Ultimate Guide

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+ How to Choose the Best MBA Program: Factors to Consider
Define Post-MBA Goals
Pick your Path: Generalize or Specialize
Use Moral Algebra Method 
Use Multi-Attribute Utility Theory
Understand the Top 5 Risks
Measure MBA Career Service Team's Effectiveness
Use Bookending to Calculate MBA Admission Chance
Use Net Present Value to Calculate MBA Return on Investment
Don't Fall for the Mere Exposure Effect
Best Practices to find the truth in MBA Information Session or MBA Tour


Comprehensive MBA Research Guide:
 Includes 
Top MBA Programs by 19 Specializations:
+ General Management
+ Finance
+ Consulting
+ Marketing
+ Strategy
+ Operations Management
+ Supply Chain Management
+ Luxury Management
+ Information Systems
+ Hospitality Management
+ Accounting
+ Energy
+ Non-Profit
+ Wine
+ Sports
+ Sustainability
+ Leadership Development
+ Military &
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+ Top MBA Program Ranking
Top 20 MBA Programs - Tuition Fee (2018)    
Top 31 MBA Programs in United States – Total Cost & Salary (2017)    

Top 60 MBA – GMAT and GPA (Average & Median)
Top 20 European MBA Programs - Tuition Fee, Total Cost & Salary    
Top 20 European MBA Programs (Based on Actual Salary Increase)    
Top 20 European MBA Programs (Short-term return on investment)    
Top 20 Affordable European MBA Programs    
Top 10 MBA in UK – Salary & Fee (2018)  
Top MBA Destinations Based on Happiness Index    
Top MBA Destinations based on Innovation Index    
Top 10 MBA Job Markets based on Cost of living and Purchasing Power    
Top MBA Destination: By Economy    


+Comparisons - Top MBA Programs
Wharton vs. Columbia MBA (2018)  
MIT vs. Stanford MBA   (2017)
Haas vs. Ross MBA    
(2018)
Kellogg vs Ross MBA    
Booth vs Wharton MBA    
MIT Sloan vs Tuck MBA    
IMD vs. INSEAD MBA    
(2017)
IIMA vs. ISB   
(2017)

Harvard vs. Stanford MBA (2017)

+ MBA in France (2018)
Top Industries in France   
Top MBA Programs in France  

  Location   
  Ranking   
  Class Profile   
  Cost   
  Curriculum   
  Post-MBA Salary

Scholarships in France
External Funding 


+ MBA in the UK (2018)
Top Industries in the UK   
Top MBA Programs in the UK

  Location   
  Ranking   
  Class Profile   
  Cost   
  Curriculum   
  Post-MBA Salary

Scholarships in the UK
External Funding 

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