As the agency that forged a strategic partnership with local businesses, the start-up gained global coverage for its innovative credit-based marketing plan. The strategic partnership model caught the attention of <x_search_engine_giant>, and in 2018, they acquired the company.
Sample Wharton MBA Essay 1: What do you hope to gain professionally from the Wharton MBA? (498 Words)
Working in the initial years when <x_search_engine_giant> were seeking opportunities to interact with local businesses in India, our digital agency became the conduit through which partnerships were built. As the 5th person in the team, I led the establishment of partnerships with start-ups in the Travel, Entertainment, and Retail industries by offering an innovative credit-based budgeting plan. With the plan, start-ups can initiate the marketing campaign at no cost. A unique conversion tracking platform that our in-house team developed accelerated the conversion. As the start-ups earned new customers, the budgets were allocated as a proportion of the revenue. The unique model helped us scale the startups and earn loyal partners. The legends of our approach reached the <x_search-engine_giant>’s office in California, and we were acquired in 2018.
