In this example, we witness the journey of a growth marketer who found tremendous success early in his career by helping a start-up achieve its first growth milestone ($100M revenue). The experience of contributing both on the creative and analytic side of marketing is cited to demonstrate the candidate’s unique skill and mindset. The only doubt in his impressive career is sprinkled into the narrative while meeting the product manager. Unlike the marketing team that is called ‘after’ the product is developed, the product management team knows the pulse of the customer’s changing demands and preferences. More importantly, the interactions and motivations are authentic, unlike marketing, where the goal is to create desire with creativity. The process felt artificial for the candidate’s multi-faceted interests and skillset.

Sample Cambridge MBA Essay 3: Goals (500 Words) (Technology)

Starting my career in a 10-member start-up as a growth marketer and enabling them to achieve their first $100M revenue targets was the biggest learning curve in my career. I experienced the creative and analytics side of marketing through the introduction of neutral designs in our mobile App and developing end to end campaign success metrics. However, my daily team meetings with the Product Manager (PM), enlightened me to a side of the team that I had never seen before. If Sales and Marketing could be categorized as an individual combat sport, Product Management felt like a team sport with the developers, designers and data scientists carefully examining the solution to fit the customer’s needs and demands. Empathy was at its core.