If you had seen the keynote address that Steve Jobs delivered during MacWorld Expo and other Apple launch events, you would notice four things in his communication: Emotional Connection, Focus, Minimum Jargons, and Creative Solutions. You can highlight these four traits in your essays.
a) Emotional Connection
One thing that made Steve Jobs different from other presenters was his passion. What does passion mean? A powerful emotion of anger or love. It is clearly visible in charismatic leaders – the manner in which they explain things, the way they see the future and how they sell their vision. Interestingly, it is contagious. In MBA application essays, your words should convey strong emotions. Don’t overdo with powerful adjectives but if the sentence conveys a strong belief in values like integrity, hard work, resourcefulness, boldness, and goodwill for the community, you will stand out from hundreds of wannabe MBAs.
Initially, what Apple’s competitors failed to do during their presentation was that they focused on features, rather than benefits. Of course, we love features but it should serve the purpose of benefiting us in one way or the other. Let us imagine that the Adcom is not an Apple Loyalist, and you are Steve Jobs. How will you show that an Apple Product is different from other products that they are used to? You are most likely to focus on:
b) Ease of Use
How would you focus on your achievements so that it highlights your uniqueness? That is a tough task. You should have a deep understanding about your competitors and what a typical essay look like. An essay that summarizes achievements is like a presentation that focuses too much on Features. Pick your two traits or values that led you to achieve your goals.
Let us say for you it was:
b) Sense of Community
The essay word limit will force you to think about explaining things in a succinct manner. By understanding and selecting the most relevant strengths and values, you can make the narrative more convincing. The passion will come across.
c) Minimum Jargons
If you have closely watched Steve Job’s presentation, you will notice that he goes through the Gigabytes and Screen Inch size but eventually will focus on what it means to the end-user. In 2001, when Steve Jobs introduced 5 GB IPod, he mentioned the size of the storage but quickly followed it up with the benefit.
“1000 songs in your pocket”
AdCom members who have very little experience in your industry might read your essay. Don’t bombard them with jargons. But if you can’t avoid it, mention it but follow it up with what it means to achieve the goal. This is a common issue seen among tech applicants. Let us assume that a tech MBA applicant’s team developed an IPhone app that allows Pilots to review historical data about engine checks and other maintenance activities. The essay can dwell either on the features of the app or on how it made air travel much safer. Support it with statistics like there was 15% reduction in the number of emergency landing. Don’t fudge facts. Research and find out how your contribution has impacted the community.
d) Creative Solutions
Admission team wants candidates who are creative, but they don’t want individual contributors, who can single-handedly create solutions. The candidate should be open to the idea of collaborating with other MBAs. Picasso had a once famously said 'good artists copy; great artists steal.' Most creative artists find inspiration in several sources. What differentiates you from the artist is how you credit the team. Reveal a few names in your essay and demonstrate your maturity as a leader.
Find out how to write the Best MBA Application Essays
Sample Essays + Essay Writing, Review & Editing Tips + 15 School-Specific Tips = Winning MBA Essay Guide
"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." - MIT Sloan MBA Candidate
Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.
ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?
You know why parables shared 1000 years ago are still shared among us?
Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.
F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.
Who Should Buy The Winning MBA Essay Guide?
If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.
If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.
If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.
If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.
If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.
Winning MBA Essay Guide Includes
+Harvard MBA Essay Tips (2019 Entering Class)
Sample MBA Essay – Gratitude & Giving Back (319 Words)
Sample MBA Essay – Entrepreneurship (Influence of Childhood) (401 Words)
Sample Harvard MBA Essay - Volunteering (Mental Health Awareness) (774 Words)
+ Stanford MBA Essay Tips (2019 Entering Class)
Sample Why Stanford MBA Essay (Consulting)(399 words)
Sample Why Stanford MBA Essay (Tech Entrepreneur) (390 words)
Sample Booth MBA Essay #2: Leadership experience (Teach for America)(640 Words)
Sample Columbia MBA Essay 2: New York for Marketing Professionals (244 Words)
Sample Columbia MBA Essay #3 - Team Failure (Marketing Lead) (242 Words)
Sample Columbia MBA Essay #3 - Team Failure (Technology) (248 Words)
Sample Columbia MBA Essay #3 - Team Failure (Pharma) (244 Words)
+ MIT Sloan MBA Essay Tips (2019 Entering Class)
Personality Type (Accepted MIT Sloan Students)
Cover Letter Checklist
Sample Essay 3: Extra-Curricular and How enriched you are
+ Haas MBA Essay Tips (2018 Entering Class)
Sample MBA Essay: Non-Profit
Sample MBA Essay: Technology
Sample MBA Essay: Marketing
Sample MBA Essay: Getting Fired
Sample MBA Essay: Diverse and Inclusive Culture
Sample MBA Essay: Leadership
Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help
+ Yale SOM MBA Essay Tips (2019 Entering Class)
Sample Yale SOM MBA Essay: Business Development (Mobile Start-Up)(486 Words)
Sample Yale SOM MBA Essay: Investment Banking (IB)(404 Words)
Sample Yale SOM MBA Essay: Consulting (442 Words)
Sample Yale SOM MBA Essay: Technology (452 Words)
Sample Yale SOM MBA Essay: Marketing (492 Words)
Sample Yale SOM MBA Essay: Entrepreneurship (497 Words)
+ Ross MBA Essay Tips (2019 Entering Class)
Sample MBA Essay: Finance Professional who was a former member of a rock band (96 Words)
Sample MBA Essay: Marketing Professional with a hidden talent to do Impression (100 Words)
Sample MBA Essay: Life Philosophy through the prism of an Entrepreneurial failure (94 Words)
Sample MBA Essay: Consulting for a Pharma Giant (Made a Difference) (91 Words)
Sample MBA Essay: Three-Level Sanitation Campaign (100 Words)
Sample MBA Essay: Water Conservation Kit (99 Words)
Sample MBA Essay: Losing client (100 Words)
Sample MBA Essay: Misreading Market Conditions (93 Words)
Sample MBA Essay: Strategic Planning vs. Tactical Dominance in Chess (97 Words)
Sample MBA Essay: Out of my comfort zone(extra-curricular) (93 Words)
Sample MBA Essay: Out of my comfort zone (Daily Science Show) (99 Words)
Sample MBA Essay: Simplifying Operations for Manufacturing (extra-curricular) (90 Words)
Sample MBA Essay: I am aware that I am different (Leadership and Culture) (98 Words)
Sample MBA Essay: I am aware that I am different (Technology Project and Last-minute change) (98 Words)
Sample MBA Essay: I am aware that I am different (Making Business metrics relevant to a Creative team) (91 Words)
Sample MBA Essay: I find it Challenging when People (Timidity)(98 Words)
Sample MBA Essay: I find it Challenging when People (Laziness)(100 Words)
Sample MBA Essay: I find it Challenging when People (Pessimism) (96 Words)
Sample Essay – Short-term Goals and why the goal is the right choice for you (Technology to Marketing)(299 Words)
+ London Business School MBA Essay Tips (2019 Entering Class)
London as the Financial Hub
London as the Technology Hub
London as the Consulting Hub
Sample LBS MBA Essay (A Career Switcher from Hospitality to Consulting) (499 Words)
Sample Short-term Goals Essay – Technology to Consulting (100 Words)
Sample Long-term Goals Essay – Consulting for Government (100 Words)
Sample Long-term Goals Essay – Plan B (89 Words)
Framework for Answering the Duke Fuqua 25 Random Things
Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)
+ NYU Stern MBA Essay Tips (2019 Entering Class)
Sample NYU Stern Essay 1: Goals (498 Words) (Finance)
5 Examples with Images
7 Professional Gains
Sample Wharton MBA Essay 1: Gain professionally from the Wharton MBA? (473 words)
Sample Wharton MBA Essay #2: Math Tutoring and Experimental music’s value (388 Words)
+ The Art of Storytelling
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses