In the second part of UNC MBA Analysis, we cover how the school has designed its curriculum, the electives, the concentrations, the dual degree programs, experiential learning, and global learning opportunities. If you have not read the first part of the series, read UNC MBA – Class Profile and Total Fees.
Core Curriculum
To qualify for an MBA at UNC, students require 62 credits in total. The 16 core courses provide a balance of people-centric (teamwork, leadership, communication) and functional skills to make effective decisions in the workplace.
The MBA foundations & skills course provides frameworks for team-based problem-solving through case competitions.
UNC’s core curriculum is unique for its emphasis on ethics, inclusive leadership, and sustainability, touching on handling corruption, practical aspects of integrating ethics in decision -making, sustainability in decision-making, and leadership development as an individual.
| Core Courses | 16 Core Courses |
|---|---|
| Business Statistics & Analytics | Leading and Managing |
| Business Strategy | Management Communication: Presentation Skills |
| Building Communities of Belonging | Marketing: Core Concepts & Tools |
| Ethical Leadership (Ethics, Corporate & Individual Responsibility) | MBA Foundations & Skills |
| Finance | Microeconomics |
| Financial Tools | Operations |
| Inclusive Leadership | Resisting Corporate Corruption: Cases in Practical Ethics (Ethics, Corporate & Individual Responsibility) |
| Strategic Cost Analysis & Performance Management | Strategy & Sustainability (Ethics, Corporate & Individual Responsibility) |
Electives
The 136 electives are designed with function-based (data analysis, finance, organizational behavior, operations, and marketing) and industry-based (healthcare, real estate, and energy) concentrations in mind.
10% of these electives are based on business trends and faculty research, modified each year to ensure that MBA graduates are prepared for emerging industry trends. The focus within technology electives is on strategy, fintech tools, innovation, and start-ups.
Innovation, a theme taught in 6 separate electives, focuses on value chain, strategies, design thinking, and financial inclusion. Consulting opportunities within the curriculum cater to start-ups, energy, and healthcare industries. Data analysis is a feature within multiple focus areas of the curriculum.
AI and Marketing: Modern technologies like artificial intelligence are taught only in the context of marketing. Their applications and capabilities in finance remain to be explored by the curriculum.
| UNC Kenan-Flagler Electives | 136 Elective Options | ||
|---|---|---|---|
| Value Chain Innovation | Project Management | Complex Deals | Retail & Retail Marketing |
| Business Modeling: Prescriptive Analytics | Sustainable Operations | Global Marketing | Innovation and Design Thinking |
| Data Analytics: Tools and Opportunities | Global Supply Chain Management | Data Science and Artificial Intelligence in Marketing | Digital Marketing and Analytics |
| Thinking and Communicating with Data | Technology Strategy and Business Innovation | Customer Relationship Management | Pricing |
| Service Operations and Revenue Analytics | Managing Innovation | Marketing Strategy | Global Economics |
| Retail Operations | Taxes and Business Strategy | Marketing Analytics: Big Data and Marketing | Strategic Economics |
| Digital Operations | Financial Statement Analysis | Consumer Behavior | Corporate Valuation and Financial Strategy |
| Global Operations Strategy | Topics in Financial Reporting | Brand Management | Applied Investment Management |
| Applied Corporate Finance | Derivatives | Applied Trading Strategies: Derivatives and Hedge Funds | Quantitative Methods in Finance |
| Multinational Corporate Finance | Industrial Finance | Mergers and Acquisitions | Strategy of Project Finance |
| Renewable Energy: Project Development and Finance | The Energy Value Chain | The Business of Oil and Gas | Decision Making in the Energy Industry |
| The Business of Power | The Business of Refining | The Business of Energy Consulting | Energy Taxation and Policy |
| Fixed Income | Current Topics in Finance: Financial Technology Tools | Capital Markets and Allocation | Capital Markets and Allocation: Advanced Quantitative Analysis |
| Tools and Strategies for Investment Management | Investment Banking | Investment Management Practicum | Alternative Investments |
| Practical Financial Modeling | Private Wealth Management | Global Finance and Emerging Markets | Financial Risk Management |
| Advanced Writing Skills | Corporate Communication: Social Advocacy and Activism | Gender and the Workplace | Storytelling to Influence and Inspire |
| Leading Diverse and Inclusive Organizations | Communication for Developing Leaders | Corporate Reputation Management | Corporate Strategy |
| Business Strategy Beyond the Market | People Analytics | Venture Capital Valuation and Deal Structure | ESG and Impact Investing |
| Negotiations | Leading in the Middle | Management of Workplace Diversity | Applied Improvisation for Communication |
| Managing the Professional Service Firm | Strategic Innovation | Managing Growing Enterprises: Leading and Scaling the Venture | The Business of Renewable Energy |
| Systems Thinking for Sustainable Enterprise | Sustainability Reporting and Certification | Introduction to Entrepreneurship | Managerial Decision Making |
| Leading Groups and Teams | Private Deal Structures | Family Business I: Introduction to Family Enterprise | Family Business II: Governance and Ownership |
| Entrepreneurship through Acquisition | Private Equity | Startup Consulting | Venture Capital/Angel Intern Program |
| Commercializing Emerging Technologies | Business Plan Analysis | Entrepreneurial Finance | Applied Private Investment Management |
| Sales: Professional Selling Strategies and Skills | StartUp-UNC I: Technology Assessment | StartUp-UNC II: Feasibility | StartUp-UNC III: Strategy |
| StartUp-UNC IV: Financing | Regional Venture Capital Immersion | Entrepreneurs Lab: Advanced Entrepreneurial Insight and Leadership | New Urbanism, Smart Growth & Sustainable Community Development |
| Real Estate Process | Cases in Real Estate | Real Estate and Capital Markets | Real Estate Law |
| International Real Estate Investment | Real Estate Macroeconomics and Securities Markets | Financing Real Estate in Today's Capital Markets | Real Estate Finance |
| Real Estate Development Process | Real Estate Development: Finance | Construction Basics for Real Estate Development | Global Business Strategy |
| Global Leadership | Business Law | Intellectual Property and Technology Strategy | Building Cross-Cultural Competence |
| Social Innovation and Financial Inclusion | Sustainable Finance | Global Immersion | STAR Project Leadership |
| US Leadership Issues & Internship | Business Projects | The Challenge of Health Care: A System Overview | Healthcare Analytics |
| Health System Mergers and Strategic Transactions | Global Healthcare | Healthcare: Regulation and Principles of Health Insurance | Healthcare Marketing |
| Healthcare Brand Plan | Strategic Value Creation for Life Science Companies | Healthcare Consulting Projects | Design and Delivery of Healthcare Systems |
Concentrations
With two new concentrations added, there are Fourteen concentrations offered at UNC MBA, with students given the choice of up to 2 concentrations from either career or enrichment concentrations.
Students can also customize academic plans according to their career ambition within the 62-credit requirement.
Healthcare, Business Analytics, and Management Science are popular options. The extensive real estate concentration offers employment in related industries such as consulting, private equity, and investment banking. Students can also enter these fields through consulting and corporate finance concentrations.
Each of the concentrations has a mandatory capstone project, blending industry knowledge with practice.
| Career Concentrations | Enrichment Concentrations |
|---|---|
| Capital Markets and Investments | Business Analytics & Management Science |
| Consulting | Energy |
| Corporate Finance | Entrepreneurship |
| Marketing | Healthcare |
| Operations Management | Sustainable Enterprise |
| Real Estate | Technology and Innovation Management |
Experiential Learning
UNC MBA’s experiential learning focuses on developing core leadership and data-driven decision-making skills.
STAR – Student Teams Achieving Results
With STAR, small teams of 4 to 6 students adopt consulting frameworks and methodologies while applying them to the industry. The teams include undergraduate Business students in addition to MBA peers.
UNC conducted past STAR projects by developing a new business strategy for GlaxoSmithKline, identifying new market opportunities for Coca-Cola, and solving a sustainability challenge for Procter and Gamble.
Since 2005, STAR teams have solved nearly 400 unique business challenges. Faculty members and STAR staff mentor student teams for the 15-week duration of the project. MBA students are provided opportunities to lead teams.
Student Managed Funds
The Capital Market Lab provides opportunities to 50 students in managing equity and fixed-income portfolios, research, manipulation of risk management, and financial modeling.
The three available fund categories are Applied Investment Management (AIM), Real Estate, and Private Equity funds.
AIM provides asset management of $18 million spread over 13 student-run funds, each of which adopts a different investment strategy, widening student perspective through practice and networking and developing skills in all aspects of fund management and investment analysis.
Real Estate Funds select a few students to identify, evaluate, and propose investment opportunities to faculty and other stakeholders.
Since 2007, the Private Equity Fund has had more than $6 million in capital under management, providing actual returns to its limited partners. Select students gain course credit and experiential learning for managing the entire investment cycle of raising money, deal sourcing, making investment decisions, and proposing recommendations to stakeholders.
Case Competitions
Venture Capital Investment Competition (VCIC): UNC provides budding entrepreneurs and venture capitalists with the opportunity to participate in its Venture Capital Investment Competition (VCIC). Students' abilities to conduct due diligence, assess investment decisions, pitch, and negotiate deals are subject to judgment during the competition.
UNC Kenan-Flagler Real Estate Development Challenge: UNC Kenan-Flagler Real Estate Development Challenge gives access to 16 of the best student teams from top US MBA programs for a development project. Judged by leading real estate firms and financial institutions, students must design a site and conduct budget analysis.
Non-profit Board Consulting
Students chosen for nonprofit board consulting are entrusted with the responsibilities of analyzing mergers and acquisitions, fundraising, and formulating marketing strategies. They are placed as non-voting board members with access to high-level strategies that the board has adopted. Based on the insight, students must work on a social project while developing the communication and leadership skills to manage mentors, articulate consulting solutions, and learn the best practices of presenting to a board. Previous projects have included consulting projects with the Ronald McDonald House, Super Cooper Red Wagon Foundation, United Way, and Habitat for Humanity.
Global Learning
UNC MBA immerses students in international cultures with global learning projects. The 30+ years of experience delivering learning projects in 85 countries prepare candidates to gain exposure to diverse business practices globally.
In 2022, there will be eight different local and international immersion experiences to London, Montreal, the Netherlands, Alaska, Hungary, Puerto Rico, and Washington D.C. The 2-week experience analyzing historical, cultural, and socioeconomic factors and business practices will build MBA’s cultural sensitivity and leadership to excel globally. Electives focusing on a specific function or industry, such as Entrepreneurship, Healthcare, Real Estate, Sustainability, Social Enterprise, and Innovation, build students’ foundation before applying their skills to immersion experiences.
Global Immersion Electives: Students study another culture and economy for academic credit through the Global Immersion Elective (GIE). Faculty at UNC Kenan-Flagler give classes in Chapel Hill that end in an intensive immersion in the country of study. The majority of GIE is focused on innovation and social enterprise, with a few expanding to real estate, healthcare and entrepreneurship. Students attend classes before the trip to study the region's history, culture, and socioeconomic climate, as well as cultural communication skills and examine the companies they visit. The training concludes with a 10- to 14-day intensive course in the country.
Exchange Program: As part of the member of the Partnership in International Management Consortium (PIM), UNC MBA students in the second year can participate in module or semester-long exchange programs with more than 50 leading business schools in Asia, Europe, South America, Africa, and the Middle East.
Doing Business In: Doing Business In (DBI) and short optional courses allow students to study abroad and learn about another culture. Courses are typically one to two weeks in length and involve class sessions as well as cultural tours to one of the MBA exchange partner schools. Argentina, Brazil, China, Israel, Germany, Austria, and France are among the destinations.
DBIs and short exchanges are possible in early January, March, May, June, and July, depending on the program. Fees vary by program and may include lodging and cultural visits in some scenarios.
| UNC Partner School | Exchange Programs | |
| Israel – Coller School of Management, Tel Aviv | Australia– Australian Graduate School of Management AGSM), Sydney | India– Indian School of Business, (ISB), Hyderabad |
| South Africa– University of Cape Town, (GSB) Cape Town | Australia– Melbourne Business School, Australia (MBS), Melbourne | India– Indian Institute of Management (IIM), Ahmedabad |
| South Africa – WBS – WITS Business School, Johannesburg | China – China Europe International Business School (CEIBS), Shanghai | India– Indian Institute of Management (IIM), Bangalore |
| France– HEC – MBA, Paris | China– Peking University, Guanghua School of Management, Beijing | Japan– International University of Japan (IUJ), Niigata |
| Germany – Universität zu Köln, Cologne | China– Tsinghua University, Beijing | Japan– Keio Business School, Tokyo |
| Germany – WHU, Vallendar | Hong Kong– Chinese University of Hong Kong (CUHK) | New Zealand– Otago Business School, Dunedin |
| Italy – SDA Bocconi and Universita Bocconi, Milan | Hong Kong– Hong Kong University of Science and Technology (HKUST) | Singapore– Nanyang Business School (NBS) |
| Italy– LUISS Business School, Rome | Singapore– National University of Singapore (NUS) | Thailand – SASIN – Chulalongkorn University, Bangkok |
| Netherlands – RSM and Erasmus University, Rotterdam | South Korea– Yonsei University, Seoul | Argentina – Universidad Torcuato di Tella (UTDT), Buenos Aires |
| Chile– Pontificia Universidad Católica (PUC), Santiago | Venezuela – IESA, Caracas | Brazil– FGV, Sao Paulo and Rio de Janeiro |
| Costa Rica– INCAE, Alajuela |
UNC MBA Dual Degrees
UNC offers seven on-campus dual degrees. Two more dual degrees are offered in conjunction with Duke University, bringing a total of nine dual degree options. Each of the dual degrees has a mandatory summer internship requirement. Usually, the entry requirement is five years of post-graduation experience with a GMAT or GRE score.
• The MBA/JD is a 4-year dual degree from UNC’s School of Law.
• Gillings School of Global Public Health and UNC offer a 3-year MBA/Master of Health Administration and MBA/Master of Public Health.
• 3-year MBA/Master of City and Regional Planning
• 5-year MBA/PharmD with the Eshelman School of Pharmacy
• 5-year MBA/MD with the School of Medicine
• 5-year MBA/DDS with Adam’s School of Dentistry
• 3-year MBA/MA (EXSS-Sport Administration) with Exercise & Sports Science
• 3-year MBA/MEM or MBA/MF with the Nicholas School of Environment (Duke University)
• 3-year MBA/Master Public Policy with Sanford School of Public Policy (Duke University)
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