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MBA Research: Avoid Herd Mentality

MBA Research Dont Follow your HeartI wanted to be an astronaut when I was in 2nd grade, a writer in 3rd grade, a medical doctor in 7th grade and a businessman when I was 25. Only two dreams became a reality. When you compare the difficulty of achieving each goal, astronaut was a little far-fetched. Starting your own Business, becoming a writer, or dedicating 7-10 years for being a Doctor was difficult but achievable. So why do career experts keep repeating the mantra “Follow your heart”?.

What they really mean is “Follow your heart but figure out your real strengths”. Our heart’s desires are many and the career paths after an MBA diverse. If you follow ‘Expert’ advice, you will be miserable after 2-3 years. Resentment of investing $1,75,000 and 1-2 years on an MBA won’t die down even if you get a high-paying job. The question of “What if” I had taken “that” career path will haunt you. If you define your MBA career path by Employment report then you are limited by the job functions and industries.

Avoid Herd Mentality

Don’t discard the trends in employment but don’t either define your career based on top MBA programs. You might be a wine connoisseur and know the inside out on the economics of vineyard. You just need a professional course that enlightens you on distribution and marketing. Leading Business Schools do not provide an MBA specialization in Wine and Spirit Management. If you follow the ‘practical’ advice – you might choose Wharton or Kellogg, based on the post-MBA opportunities. Your goal of learning about the distribution and marketing of Wines and the management of spirits would not be a reality.

Start with an Idea

If your goal is to start a non-profit organization specializing in rural healthcare consulting – you need expertise in Consulting, Entrepreneurship and Non-Profit Management. With a clear idea on what you want, the search for schools that would develop the skills in these three areas should be the focus.

Know what is missing

It would be impossible to specialize in three concentrations, but your goal with an MBA is to cross the skill gap between your strengths and your weaknesses. If non-profit management sound alien to you but your expertise in consulting has been acknowledged during your pre-MBA experience, the search should be on finding the course that enables skill development in Entrepreneurship and Non-Profit Management. Also, look for programs that provide grants, scholarships, and loan forgiveness as an incentive for your career choice.

Now, your search for an MBA is on what you want and not on what the ‘experts’, ‘Business Schools’ or your ‘peers’ want.

About the Author 

Atul Jose

I am Atul Jose, Founding Consultant of F1GMAT, an MBA admissions consultancy that has worked with applicants since 2009.

 

For the past 15 years I have edited the application files of admits to the M7 programs: Harvard Business School, Stanford Graduate School of Business, the Wharton School, MIT Sloan, Chicago Booth, Kellogg School of Management, and Columbia Business School, together with admits to Berkeley Haas, Yale School of Management, NYU Stern, Michigan Ross, Duke Fuqua, Darden, Tuck, IMD, London Business School, INSEAD, SDA Bocconi, IESE Business School, HEC Paris, McCombs, and Tepper, plus other programs inside the global top 30.

 

My work covers the full MBA application deliverable: career planning and profile evaluation, application essay editing, recommendation letter editing, mock interviews and interview preparation, scholarship and fellowship essay editing, and cover letter editing for funding applications. Full bio with credentials and admit history is here.

 

I am the author of the Winning MBA Essay Guide, the best-selling essay guide covering M7 MBA programs. I have written and updated the guide annually since 2013, which makes the 2026 edition the thirteenth.

 

The reason I still write and edit essays every cycle: a good MBA essay carries a real applicant's voice. Writing essays for F1GMAT's Books and Editing essays weekly is how I stay calibrated to what current admissions committees respond to.

 

Contact me for school selection, career planning, essay strategy, narrative development, essay editing, interview preparation, scholarship essay editing, or guidance documents for recommendation letters.