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Why Good Narrative Matters in MBA Essays?

MBA Application Essays NarrativeWhen the Admission team is reading your essays, they are not expecting writers who can take them to a world far far away. What is the point anyways? Post-MBA, your job would be to cut the fluff, and focus on the problem. Memos, reports, and emails expect you to stay as far away from narratives and backstories. Then why do MBA Admission teams expect applicants to write interesting narrative?

Experience what the Applicant Experienced

Empathy is not a learned skill. It’s part of our DNA where we feel what others are feeling. The study on empathy took a hysterical high with “Mirror neurons,” when Graduate Students at the University of Parma, Italy, accidentally found out how empathy is ingrained in monkeys. The students were conducting studies on macaque monkeys by implanting electrodes in their brain. During the lunch break, they accidently kept the electrodes on the monkey and came back with food. As one of the students was reaching out for the food, the neurons in the monkey started firing signals in the same region of the brain that is responsible for planning and movement. By merely watching humans eat, macaque monkeys were able to experience the hand movement.

I am not suggesting that the MBA Admission teams are like monkeys, but interesting narrative helps us experience movement, and for the essays reviewers, narratives that help them experience movement, make the review process interesting. Without evoking interest in your profile, you don’t have much of a chance.

Guard the Brand


There are very few people in the world who can narrate stories like Nolan or Spielberg, and even few MBA Applicants who can write interesting narratives in a Quant oriented world. The few who try to emulate the great writers, fall for the grandiose of the writing process, and starts creating stories that magnify their achievements, or fudge facts to make the journey of the hero interesting. The admission team knows that it is a privilege to be included in an elite Business School brand. The reviewers understand the privilege, and they know that with a few bad choices, the brand value can dilute. The applicants will no longer consider being part of the brand a privilege.

Remember BlackBerry - the darling of the Enterprise world. It was a privilege to own a blackberry phone, but with iPhone’s entry, and a small dip in the market share, the owners of BlackBerry began to panic, and started making models for the masses while Apple focused on their core market – the hip tech savvy crowd. By accepting the ‘commoners’ to experience BlackBerry, the brand no longer catered to the Managers and CEOs, and the sales started dropping. The loyal customers switched brands to the ‘elite’ Apple iPhone. The Admission team will continue to keep the 5-10% acceptance rate in 2008 like depression or 2000 like boom. No matter how much fun you make of the Apple Customers, boy wouldn’t you love to have loyalty like that. “Be like the Apple Customer. Believe in the MBA brand. It will reflect in your narrative.”

Spot the Liar

When you write essays with just facts not evoking any emotion, the Admission team has to do two things: do fact checking, and do due diligence to make sure that your profile is not like hundreds of other applicants. With volume goals, the reviewers don’t have the luxury to run fact checking through each sentence. Narratives, on the other hand, entertain the reviewer and make it easier for her to spot the inconsistencies.

That is why being a movie critic is the easiest job. You have to spot inconsistencies in behavior – for both protagonist and antagonist, inconsistencies in the plot or inconsistency in motivation. When you narrate your achievements, imagine that your story will be adapted to a movie. How will the movie critic rate your story? Will they find inconsistencies in the hero’s (you) journey, behavior or the external circumstances that forced the hero to change?

To make your MBA Application Essay narratives interesting we have a written an extensive How to guide. Download it here.


Sample Essays + Essay Writing, Review & Editing Tips + 15 School-Specific Tips = Winning MBA Essay Guide

"Pressed against the deadline, I ordered F1GMAT's Winning MBA Essay Guide as their blogs always had something interesting to say. It was by far one of the best decisions I have made in my life. Going through the Essay Guide, I learned the art of storytelling, using various ploys mentioned in the book. Most important one being the “W pattern,” a strategy of information sharing that creates a sense of excitement in the mind of the reader." -
MIT Sloan MBA Candidate

Only 1 in 900 gains admission to Harvard MBA program. If you write your essay focused only on your achievements, post-MBA goals, and your pre-MBA experience, you will be among the 899 rejected applicants.

ATTENTION is the secret ingredient. How will you get the attention of the essay reviewer?

You know why parables shared 1000 years ago are still shared among us?

Storytelling!

Yes, the art of storytelling has won presidency for Obama, transformed Apple from an unknown start-up to a brand synonymous with Quality, and gained admission for the average MBA Applicant.

F1GMAT's Winning MBA Essay guide will teach you how to transform your essay to an epic life journey with trials and tribulations that will move the admission team.

Who Should Buy The Winning MBA Essay Guide?

If your essay looks too bland, our Winning MBA Essay Guide will show you, with examples, on how to use the elements of Storytelling like Incorporating "The Struggle", Using Emotional connectors, narrating the Journey and the use of Chronology, Vividness and Active Verbs to transform your essays.

If you are stuck in the Writing process, our Winning MBA Essay Guide will show you how to silence the Analytic Mind and overcome mental blocks.

If you feel that the essays are not persuasive, our Winning MBA Essay Guide will teach you how to use the W-Pattern narrative, Contexts, Turning Points and "The Show Don't Tell Approach" to write a Winning MBA Essay.

If you don't have enough leadership experience, our Winning MBA Essay Guide will show you how to highlight non-obvious qualities like Trust, Focus, Listening Skills, Personal Responsibility, Humility, Self-Knowledge, and other secondary traits to prove your leadership.

If you don't know how to review your essays, our Winning MBA Essay Guide will demonstrate how to improve readability with the power of iteration, and maintain your original voice by removing review biases.

Pages: 682

Winning MBA Essay Guide Includes
+Harvard MBA Essay Tips (2020 Entering Class) (NEW)
   Sample Harvard MBA Essay – Gratitude & Giving Back (318 Words)
   Sample Harvard MBA Essay – Entrepreneurship (Influence of Childhood) (667 Words)

   Sample Harvard MBA Essay - Volunteering (Mental Health Awareness)  (776 Words)
+ Columbia MBA Essay Tips (2020 Entering Class) (NEW)

   Sample Goals Essay 1: Enterprise Technology to Consumer Marketing (496 Words)    
   Sample Goals Essay 2: Healthcare (Finance to Consulting) (499 Words)    
   Sample Goals Essay 3: FinTech (Product Manager to Strategy) (482 Words)    
   Sample Columbia Good Fit Essay 1: Value from NYC (237 Words)    
   Sample Columbia Good Fit Essay 2: Entrepreneur Mindset (Persistence/Creativity/Opportunity Seeking) (237 Words)    
   Sample Columbia Good Fit Essay 3: Teamwork and Learning (242 Words)    
   Sample Columbia MBA Leader I admire Essay #1 (Elon Musk) (250 Words)    
   Sample Columbia MBA Leader I admire Essay #2 (Father) (244 Words)    
   Sample Columbia MBA Leader I admire Essay #3 (Mother) (243 Words)    
   Sample Columbia MBA Leader I admire Essay #4 (Math Teacher) (242 Words)    
   Sample Columbia MBA Leader I admire Essay #5 (Co-Founder) (250 Words)    

+ Stanford MBA Essay Tips (2019 Entering Class)

    Sample Why Stanford MBA Essay (Consulting)(399 words)  
    Sample Why Stanford MBA Essay (Tech Entrepreneur) (390 words)  

    Sample Why Stanford MBA: Career Switch(Finance to Green Energy Consulting)(394 Words)
    Sample Essay A: What matters most to you, and why? (740 Words)
+ Chicago Booth MBA Essay Tips (2019 Entering Class)
    Sample Booth MBA Essay #1: Oil & Gas to Consulting (475 Words)
     Sample Booth MBA Essay #1: Social IMPACT to Marketing (478 Words)   
     Sample Booth MBA Essay #2: Leadership experience (Father’s Restaurant Business)(493 Words)   
     Sample Booth MBA Essay #2: Leadership experience (Teach for America)(640 Words)

+ MIT Sloan MBA Essay Tips (2019 Entering Class)
     Personality Type (Accepted MIT Sloan Students)   
     Cover Letter Checklist   

     Sample Cover Letter – Technology Consulting (286 Words)
     Sample Cover Letter – Healthcare Entrepreneurship (296 Words)
+ Kellogg MBA Essay Tips (2019 Entering Class)
    Sample Essay 1: Demonstrated Leadership (Marketing) (449 Words)
     Sample Essay 2: Demonstrated Leadership (Technology) (449 Words)   
     Sample Essay 3: MBA as a Catalyst for Growth (Technology) (438 Words)
     Sample Essay 4: MBA as a Catalyst for Growth (Non-Profit to Consulting) (442 Words)
+ INSEAD MBA Essay Tips (2019 Entering Class)
   Sample Essay 1: Candid Description, Strengths & Weaknesses
    Sample Essay 2: Achievements and Failures

    Sample Essay 3: Extra-Curricular and How enriched you are
+
Haas
MBA Essay Tips (2018 Entering Class)
     Sample MBA Essay: Non-Profit   
     Sample MBA Essay: Technology   
     Sample MBA Essay: Marketing   
     Sample MBA Essay: Getting Fired   
     Sample MBA Essay: Diverse and Inclusive Culture   
     Sample MBA Essay: Leadership   
     Sample MBA Essay: Post-MBA Goal & How Pre-MBA Experience will help  
 
+ Yale SOM MBA Essay Tips (2019 Entering Class)
    
Sample Yale SOM MBA Essay: Business Development (Mobile Start-Up)(486 Words)
     Sample Yale SOM MBA Essay: Investment Banking (IB)(404 Words)
     Sample Yale SOM MBA Essay: Consulting (442 Words)   
     Sample Yale SOM MBA Essay: Technology (452 Words)   
     Sample Yale SOM MBA Essay: Marketing (492 Words)
     Sample Yale SOM MBA Essay: Entrepreneurship (497 Words)
 
 
+ Ross MBA Essay Tips (2019 Entering Class)
    Sample MBA Essay: Finance Professional who was a former member of a rock band (96 Words)   
   Sample MBA Essay: Marketing Professional with a hidden talent to do Impression (100 Words)   
   Sample MBA Essay: Life Philosophy through the prism of an Entrepreneurial failure (94 Words)   
   Sample MBA Essay: Consulting for a Pharma Giant (Made a Difference) (91 Words)   
   Sample MBA Essay: Three-Level Sanitation Campaign (100 Words)   
   Sample MBA Essay: Water Conservation Kit (99 Words)   
   Sample MBA Essay: Losing client (100 Words)   
   Sample MBA Essay: Misreading Market Conditions (93 Words)   
   Sample MBA Essay: Strategic Planning vs. Tactical Dominance in Chess (97 Words)   
   Sample MBA Essay: Out of my comfort zone(extra-curricular) (93 Words)   
   Sample MBA Essay: Out of my comfort zone (Daily Science Show) (99 Words)   
   Sample MBA Essay: Simplifying Operations for Manufacturing (extra-curricular) (90 Words)   
   Sample MBA Essay: I am aware that I am different (Leadership and Culture) (98 Words)   
   Sample MBA Essay: I am aware that I am different (Technology Project and Last-minute change) (98 Words)   
   Sample MBA Essay: I am aware that I am different (Making Business metrics relevant to a Creative team) (91 Words)   
   Sample MBA Essay: I find it Challenging when People (Timidity)(98 Words)   
   Sample MBA Essay: I find it Challenging when People (Laziness)(100 Words)   
   Sample MBA Essay: I find it Challenging when People (Pessimism) (96 Words)   
   Sample Essay – Short-term Goals and why the goal is the right choice for you (Technology to Marketing)(299 Words)   
+ London Business School MBA Essay Tips (2019 Entering Class)
    London as the Financial Hub   
    London as the Technology Hub   
    London as the Consulting Hub   

    How to Cite the Curriculum (Example)
    Sample LBS MBA Essay (A Career Switcher from Technology to Consulting for FinTech) (489 Words)
    Sample LBS MBA Essay (A Career Switcher from Hospitality to Consulting) (499 Words)
+ Duke Fuqua MBA Essay Tips (2019 Entering Class)
    Framework for Answering the Duke Fuqua Short-Answer Essay Questions   
    Sample Short-term Goals Essay – Technology to Consulting (100 Words)   
    Sample Long-term Goals Essay – Consulting for Government (100 Words)   
    Sample Long-term Goals Essay – Plan B (89 Words)   
    Framework for Answering the Duke Fuqua 25 Random Things   
    Sample Duke Fuqua Essay: The Fuqua community and you (Max 2 Pages)  
+ NYU Stern MBA Essay Tips (2019 Entering Class)
     Sample NYU Stern Essay 1: Goals (498 Words) (Finance)
     Sample NYU Stern Essay 1: Goals (494 Words) (Consulting)
     Essay 3:  Personal Expression (a.k.a. "Pick Six")    
     5 Examples with Images

+ Darden MBA Essay Tips (2019 Entering Class)
    Sample Darden MBA Essay – About yourself (100 Words) (Near Death Experience)
     Sample Darden MBA Essay – About yourself (100 Words) (Networking and Job Offer at an Unlikely place)   
     Sample Darden MBA Essay – About yourself (100 Words) (Mountaineering)
     Sample Darden MBA Essay – Where you want to go with Darden (47 Words)
     Sample Darden MBA Essay – Evolving Leadership Style (198 Words)
     Sample Darden MBA Essay – Meaningful IMPACT (200 Words)
     Sample Darden MBA Essay: Short-term Post-MBA career goal (149 words)
+ Wharton MBA Essay Tips (2019 Entering Class)
    7 Professional Gains
    Sample Wharton MBA Essay 1: Gain professionally from the Wharton MBA? (473 words)   
    Sample Wharton MBA Essay #2: Math Tutoring and Experimental music’s value (388 Words)

+ Sample Essays

+ The Art of Storytelling 
+ Leadership Narratives
+ Review Tips
+ Persuasion Strategies
+ The Secret to "unleashing" your unique voice
+ How to write about your Strengths
+ How to write about your Weaknesses

Download Winning MBA Essay Guide (2020 Entering Class)




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