A team of Fisher MBA students beat the likes of Tuck School at Dartmouth College, IESE-Barcelona and London Business School in an international case competition at the 2010 Marketing Summit. The Summit was conducted by the Wake Forest University Schools of Business. The winning team received $50,000 as prize money.
The Summit’s main sponsor, IBM asked the students to spend 36 hours developing a comprehensive marketing plan for its Smarter Cities program.
Read about IBM Smarter Cities Program