Microeconomics helps students understand how market forces affect managerial decision-making. The course introduces fundamental economic principles such as supply and demand, pricing mechanisms, and game theory. It’s designed to teach managers how markets work, and how to work within them strategically.
Key Topics Covered:
• Market equilibrium and elasticity
• Pricing strategies and market power
• Opportunity cost and marginal analysis
• Externalities and regulation
• Game theory and competitive strategy
Every General Manager needs to make resource allocation decisions grounded in economic logic. From pricing products to entering new markets, understanding trade-offs and anticipating competitor behavior is essential, this course lays the groundwork.
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