With the 2014-15 essays, the word count has increased, although not to the pre-2013 levels but a comfortable level that will allow MBA Applicants to offer context before writing about challenges and how they reacted to it.
Most Essays follow a well-defined format:
Situation -> Behavior (Driven by values and Experience) -> Self-Development (Learning through Failures & Successes)
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Unfortunately, applicants use few words to describe the context in which the situation occurred. They assume that the AdCom will figure out the context, the rationale behind the behavior, and understand the learning opportunity that the situation offered. If the applicant fails to explain the situation with proper context, the essays will look like an analysis of her behavior, more than her ability to handle problems with maturity and integrity.
Ideally, the essays should look like this:
Situation -> Context -> Behavior (Driven by values and Experience) -> Self-Development (Learning through Failures & Successes)
Don’t assume that the AdCom understands context. On failing to explain the context, AdCom will typecast the applicant. Some of the popular typecasts are American investment banker, Indian IT applicant, and Russian energy trader. That is a far greater risk than getting overboard on essay word limit by 10 or 20%.
What are the various factors that define the context of the behavior?
Situation defines the problem while context gives AdCom a broader picture of the limitations, environment, and the framework in which the problem was solved. Here are three factors that influence context:
a) Power
Any situation and environment will have power owners and distributors. The CEO, project managers, and team leaders have different level of power ownership. Someone working as a team member has power ownership over certain tasks and resources. In MBA application, leadership experience is read closely. Applicants, who had fewer years of experience or did not get a chance to lead the team, might hesitate to write about experiences that required efficient management of resources, although not human resources. This is a fallacy. If the situation required greater problem-solving skills and ownership of tasks and resources - collaborating with team members is an equally valuable skill.
b) Deadlines
When the disposable time is unlimited, admission team cannot measure your ability to solve a problem under true conditions. Deadlines make the problem-solving skills measurable. When applicants explain the situation, Ad Com should understand the time pressure under which they had to act. When the clock is ticking, and the stakeholders have serious doubts about the applicant’s ability to solve the problem, the pressure to complete the challenge becomes even more interesting.
c) Communication
The bureaucracy of bigger companies, nimbleness of start-ups or evolving processes in small to mid-sized Businesses; whatever be the communication framework in the company, applicants are more likely to face challenges while communicating crisis messages to major stakeholders. It requires courage, maturity, ability to take ownership for error spotting, and timely reporting of issues before escalation. AdCom will understand the applicant’s behavior in a much better way when she defines the boundaries of the communication framework: direction of commands, dos and don’ts of communication, and under which circumstances escalation was allowed.
The context is complete when applicants describe power ownership, communication framework, the deadline, and the environment.
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